PESTEL analysis of Premier Inn

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PESTEL analysis of Premier Inn This is an in-depth PESTEL analysis of Premier Inn. There is no doubt that it is useful to look at an organisation’s performance and circumstances through the lens of a PESTEL analysis. The process identifies different types of threats that an organisation faces. It also helps strategic planners devise strategies to address those threats and take advantages of the opportunities.   Political factors affecting Premier Inn There are different political issues that affect Premier Inn. For example, the government’s policies and regulations can change quickly […]

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Advantages and disadvantages of free market economies

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Advantages and disadvantages of free market economies This is a detailed analysis of some of the advantages and disadvantages of free market economies. A free market is an economic system in which a country’s capital, goods, and services are allowed to circulate freely. However, it lacks some of the safety nets that planned economies offer their citizens in case the economy crashes suddenly.   What is a free market economy? A free market is an economy in which a substantial part of the economic activity is organised through free markets, […]

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Stakeholders of Walt Disney Company

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Stakeholders of Walt Disney Company This is a detailed analysis of the stakeholders of Walt Disney Company. Stakeholders are people, groups, or organisations that have a vested interest in the success or failure of a business. Disney values the inputs of its stakeholders and works closely with a variety of them to promote safe, comprehensive, and respectful workplaces. Its stakeholders include but not limited to owners, employees, customers, NGS’s, peer companies, suppliers, partners, and competitors.   Internal stakeholders of Walt Disney Company Disney’s executive leadership team Disney’s senior executive leadership […]

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Marketing mix of Walt Disney Company (7Ps of Disney)

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Marketing mix of Walt Disney Company (7Ps of Disney) This article offers a comprehensive analysis of the marketing mix of Walt Disney Company (7Ps of Disney). The marketing mix is a set of techniques that companies use to attract customers and increase sales of their products or services. It consists of 7Ps i.e. product, price, place, promotion, people, process, and physical environment. It should be mentioned that the Walt Disney Company implements some brilliant marketing techniques that help it reach out to millions of customers across the world. This article […]

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Stakeholders in the fashion industry

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Stakeholders in the fashion industry This is a comprehensive analysis of the stakeholders in the fashion industry. The fashion industry is a complex ecosystem with multiple stakeholders. These stakeholders have their own unique goals and objectives that help shape the fashion market as it is known today. Understanding these roles helps businesses better realise the industry at large and devise their communication strategies accordingly.   Who are the stakeholders in the fashion industry? Fashion designers The design of clothing is a key function in the fashion industry. Fashion designers are […]

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Porter’s five forces analysis of the U.S. airline industry

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Porter’s five forces analysis of the U.S. airline industry This is a detailed Porter’s five forces analysis of the U.S. airline industry. The market size of the domestic airlines industry is around $138.9 billion (IBISWorld, 2022). There is no doubt that the market size is massive and the demands for both business and leisure travelling are on the rise. Therefore, some airlines focus on the domestic market heavily. However, the market is not as friendly as it is big. Certainly, it has undergone significant changes over the years. These changes […]

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Marketing mix of Air New Zealand (7Ps of Air New Zealand)

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Marketing mix of Air New Zealand (7Ps of Air New Zealand) This is a detailed analysis of the marketing mix of Air New Zealand (7Ps of Air New Zealand). There is no denying that the global airline industry is both cut-throat and challenging. Every day, airlines must focus on how to stand out and appeal to customers so that they take notice of their brand, services, and prices. In this regard, it can be said that marketing mix is a useful tool for any businesses wanting to strengthen their brand […]

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Differences between hard HRM and soft HRM

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Differences between hard HRM and soft HRM This article aims to explore some of the differences between hard HRM and soft HRM. Certainly, with the growth of digitalization, HRM has evolved from being just about keeping track of employee records to a strategic tool that could influence the success and failure of a business. HR managers carry out different responsibilities and may approach human resources differently. These responsibilities and approaches are commonly labelled as ‘hard HRM’ and ‘soft HRM’.   Understanding the differences between hard HRM and soft HRM can […]

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Stakeholders of Primark (Stakeholder Analysis)

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Stakeholders of Primark (Stakeholder analysis) This is an in-depth and critical analysis of the stakeholders of Primark (Stakeholder analysis). Stakeholders are all the people and organisations who have something to gain from Primark’s products, services, or actions. They may also lose something if it does poorly. They include but not limited to employees, customers, suppliers, competitors, and pressure groups.   Internal stakeholders of Primark   Employees of Primark Employees keep a business running. If a company is small, it may have just a few employees. On the other hand, if […]

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Advantages and disadvantages of diversification

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Advantages and disadvantages of diversification This article examines some of the key advantages and disadvantages of diversification strategy. Diversification is the practice of investing in more than one business to benefit from that activity independently. In other words, it means investing in different ventures. Investing in more than one business has many opportunities; however, it can be very risky as well.   What is diversification? Diversification is the practice of investing in more than one business or industry. It is the strategy of spreading money around so that a business […]

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