PESTEL analysis – definition of PESTEL analysis

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Last updated June 2016 Organisations need to carry out a situation analysis before making any strategic decisions. PESTEL is one the tools which many strategic planners find useful in situation analysis. It helps analysts understand external factors which may impact on the business. The discussion that follows focuses on what PESTEL analysis is and how it works. Brief history of PESTEL analysis PESTEL is also known as PEST, STEEPLE, SLEPT and PESTLE. It is very difficult to establish the true history of PESTEL analysis. However, according to Mind Tools (2016), […]

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