What is corporate strategy?

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Strategies are usually divided into three broad categories, namely corporate strategy, business strategy, and operational strategy. Corporate strategic decisions are taken by the highest level of management in an organisation. This mini article focuses on the concept of corporate strategy along with some examples. Definition of corporate strategy Corporate strategy is the direction a company takes with a view to achieving a long-term business success. According to Johnson, Scholes, and Whittington (2006) corporate level strategy is concerned with the overall scope of an organisation and how value will be added […]

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