What is mission? Mission statement

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There is no doubt that each business organisation has a mission to achieve regardless of whether the mission is written or not. Most companies develop their mission statements which actually guide their aims and objectives. This article will focus on mission and some relevant issues. What is mission? The mission of an organisation is the explicit expression of its central and common purpose, its reason for existing (Plunkett & Attner, 1994). It in fact talks about why an organisation exists. Definition of a mission statement When organisations ‘formalize their ideas […]

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