Marketing mix of Emirates airline

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Marketing mix of Emirates airline This is a detailed analysis of the marketing mix of Emirates airline. It examines the 7Ps i.e. product, price, place, promotion, people, process, and physical evidence of Emirates. If you would like to learn about marketing mix in general, please read our articles 4Ps of marketing and Marketing mix – The additional elements. Let’s now look at the marketing mix of Emirates airline. Products in the marketing mix of Emirates airline Emirates airline flies the world’s biggest fleets of Airbus A380s and Boeing 777s (Emirates, […]

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Marketing mix of Subway

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Marketing mix of Subway Traditional marketing mix consists of four elements i.e. product, price, place, and promotion. However, the mix has been extended to include three more elements i.e. process, people, and physical evidence. This is a detailed analysis of the marketing mix of Subway. Subway is a famous American fast food restaurant. It operates in 111 countries and has more than 41,000 restaurants worldwide. Products of Subway Subway is very famous for its submarine sandwiches. Chicken & Chorizo Melt, Italian BMT, Chicken Tikka, Meatball Marinara, Chicken Teriuaki, and Veggie […]

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Emirates SWOT – a SWOT analysis of Emirates airline

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Emirates SWOT – a SWOT analysis of Emirates airline This article ‘Emirates SWOT – a SWOT analysis of Emirates airline’ aims to explore the airline’s strengths, and weakness. It also aims to explore some of the opportunities for the company which it should pay attention to, and the threats it should build resilient shields against. Emirates airline began its journey in 1985 with just two aircraft (Emirates, 2021). However, it grew enormously over the years, and it now has the world’s biggest fleets of Airbus A380s and Boeing 777s. It […]

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Factors affecting tourism demand

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Definition of tourism demand Tourism demand refers to the total number of people who travel or wish to travel, and use tourist facilities and services at places away from their places of work or residence (Cooper et al. 1993). For a better understanding of tourism demand, it is useful to differentiate between the demand for travel to a destination and the demand for particular tourism related products or services within the destination e.g. hotel rooms, restaurant meals, tours etc. Factors affecting tourism demand Tourists are of many different types. For […]

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Service – definition and characteristics of a service

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What is a service? You experience services here and there, don’t you?  You may already know that a service is intangible – something you experience, but can’t touch, see, taste or hear. Today’s world economy is increasingly characterised as a service economy. Many countries around the world have seen an increase in growth, share, and importance of service industries in their economies. So, the topic of service marketing has its own merits and needs detailed discussions. Characteristics of a service Services have four key characteristics i.e. intangibility, inseparability, perishability, and […]

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Hospitality marketing – definition and importance

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Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to the American Marketing Association (2013) marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The main theme emerges from this definition is that marketing is about understanding and addressing customers’ needs and desires which not only benefits customers but also the society at large. Hospitality industry refers to […]

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Marketing mix of McDonald’s – McDonald’s marketing mix

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Marketing mix of McDonald’s – McDonald’s marketing mix This is a detailed analysis of the marketing mix of McDonald’s. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of McDonald’s and explains its business & marketing strategies. McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are over 14,000 McDonald’s restaurants in the USA and 1,270 across the UK and Northern Ireland. McDonald’s is renowned for being the pioneer of the Drive Thru […]

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McDonald’s SWOT – SWOT analysis of McDonald’s

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McDonald’s SWOT – SWOT analysis of McDonald’s This article ‘McDonald’s SWOT – SWOT analysis of McDonald’s’ evaluates the strengths and the weaknesses of the famous fast-food restaurant, McDonald’s. It also explores some opportunities that the company should consider for further expansion, and certain threats that it should fend off vigorously. McDonald’s was founded in the USA in 1940. It opened its first restaurant in the UK in 1974. It has over 14 thousand restaurants in the USA. It also has 1,300 restaurants across the UK and Northern Ireland which employ […]

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