How And What

SWOT analysis of Waitrose (Waitrose & Partners)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Waitrose (Waitrose & Partners) This detailed SWOT analysis of Waitrose examines the strengths and the weaknesses of Waitrose & Partners. It also examines the opportunities and the threats facing the company. Waitrose & Partners, simply called ‘Waitrose’, is a British retailer of groceries, headquartered in Bracknell, Berkshire, England. It was founded by Wallace Waite, Arthur Rose and David Taylor in 1904. John Lewis Partnership is the parent company of Waitrose. Strengths of Waitrose Waitrose has been in the market since 1904; hence a […]

SWOT analysis of Huawei (Huawei SWOT)

By: Joe David | Tags: Marketing Essentials

SWOT analysis of Huawei (Huawei SWOT) This detailed SWOT analysis of Huawei aims to examine the strengths and the weaknesses of Huawei. It also aims to examine the opportunities the company should explore and the likely threats it should keep an eye on. Huawei Technologies Co., Ltd is a Chinese multinational technology company headquartered in Shenzhen. It was founded in 1987. Strengths of Huawei Huawei has already reached out to more than 170 countries and regions with a relatively short period of time and serves more than 3 billion people […]

Advantages and disadvantages of branding

By: Joe David | Tags: Marketing Essentials

Advantages and disadvantages of branding This article aims to explore some of the advantages and disadvantages of branding. As marketplaces are extremely competitive now-a-days, drawing the attention of prospective customers, and retaining them in the long run are very difficult jobs. However, one of the ways organisations can deal with this is by turning to branding for assistance. Branding makes a product or service identifiable in the marketplace. What is branding? ‘A brand is a name that is given to a particular product or service or range of products and […]

Advantages and disadvantages of sales promotion

By: M Rahman | Tags: Marketing Essentials

Advantages and disadvantages of sales promotion This article aims to explore some of the advantages and disadvantages of sales promotion. There is no doubt that companies use different types of sales promotion very often to increase sales and beat competition. However, like all other marketing techniques, sales promotion has its own disadvantages too. It may turn out to be too costly if done too much without careful planning. Definition of sales promotion According to the Institute of Sales Promotion UK as cited in BPP Learning Media (2010), sales promotion refers […]

SWOT analysis of Toyota (Toyota SWOT)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Toyota (Toyota SWOT) This detailed SWOT analysis of Toyota aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Toyota Motor Corporation. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Toyota is a Japanese multinational automotive manufacturer which was founded on the 28th of August 1937. Strengths of Toyota Toyota is the largest automotive manufacturer in the world. Its global car market share for the year 2018 was 9.46% (Wagner, […]

SWOT analysis of Ford Motor

By: Joe David | Tags: Marketing Essentials

SWOT analysis of Ford Motor Company This detailed SWOT analysis of Ford Motor Company aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Ford Motor Company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Ford Motor Company is an American multinational automotive company headquartered in Dearborn, Michigan (the USA). It was founded by Henry Ford and incorporated in 1903. Strengths of Ford Motor Company Ford Motor Company has operations in over […]

SWOT analysis of General Motors (GM)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of General Motors (GM) This detailed SWOT analysis of General Motors (GM) aims to provide readers with a comprehensive insight into the strengths and the weaknesses of General Motors company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. General Motors is an American multinational automotive company headquartered in Detroit, Michigan. It was founded in 1908 by William C. Durant. Strengths of General Motors (GM) General Motors is one of the biggest and most successful car manufacturers […]

SWOT analysis of Volkswagen (Volkswagen Group SWOT)

By: Joe David | Tags: Marketing Essentials

SWOT analysis of Volkswagen (Volkswagen Group SWOT) This detailed SWOT analysis of Volkswagen aims to examine the strengths and the weaknesses of Volkswagen Group. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Volkswagen Group is a German multinational automotive company headquartered in Wolfsburg, Germany. It was founded in 1937. Strengths of Volkswagen Volkswagen Group has twelve brands in its portfolio which puts it far ahead of all its competitors. These brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, […]

Advantages and disadvantages of trade fairs

By: M Rahman | Tags: Marketing Essentials

Advantages and disadvantages of trade fairs This article aims to identify and explain some of the advantages and disadvantages of trade fairs. It also looks into the definitions and different types of trade fairs/exhibitions. Trade fairs/exhibitions are perhaps one of the most effective methods to bring producers, distributors, and customers together. In 2018, the total global expenses of both exhibitors and visitors were around $139.6 billion dollars (Guttmann, 2020). Definitions of trade fair/exhibition A trade fair is an exhibition where manufacturers show their products to other people in the industry […]

SWOT analysis of Samsung – Samsung SWOT analysis

By: Joe David | Tags: Marketing Essentials

SWOT analysis of Samsung This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. It aims to examine the strengths and the weaknesses of the company. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It was founded by Lee Byung-Chul in 1938. Strengths of Samsung Samsung is a diversified company that has three core areas of business i.e. consumer […]