Tourism marketing – definition and importance

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Tourism marketing – definition and importance This article ‘Tourism marketing – definition and importance’ aims to explore the definitions and concepts of tourism marketing. It also aims to explore the importance and characteristics of tourism marketing. There is no doubt that many organisations and individuals around the world promote destinations and attractions through advertising and/or other forms of marketing. Their primary objective is to stand out from their competitors to secure their positions in the market. Definitions of tourism marketing According to the Chartered Institute of Marketing (2003), a leading […]

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