PESTEL analysis of the USA (Country Profile) This detailed ‘PESTEL analysis of the USA’ aims to address some of the political, economic, social, technological, environmental,…
Last updated: February 2017 What is business ethics? Ethics is a system of moral principles that govern the conduct of a person. According to Hill…
Last updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed…
International marketing is a very important subject for students as well as managers. It is a topic which makes us think beyond our national borders.…
What are the driving forces behind globalisation? This article aims to examine the driving forces behind globalisation. There is no doubt that the production of…
Merger and acquisition are usually used by companies in order to bring about quick growth. According to Armstrong (2014) global mergers and acquisitions activity reached…
There is no doubt that countries need investment for economic growth and prosperity. Therefore, we see governments around the world attempting to provide various incentives…