Stakeholders of Apple (Analysis of Apple’s stakeholders)

By: | Tags:

Stakeholders of Apple (Analysis of Apple’s stakeholders)

This detailed analysis of the stakeholders of Apple aims to examine both the internal and the external stakeholders of Apple Inc. It also aims to examine how Apple communicates with its stakeholders. Apple is one of the most valued brands in the world. It has revolutionised the world of computers, smart phones, and some other electronic devices. Its headquarter is in Cupertino, California, the USA.

Internal stakeholders of Apple

The main internal stakeholders of Apple are the Board of Directors, executives, employees, and shareholders. Its top executive positions are CEO, Senior Vice President, Vice President, and Chief Operating Officer. Many analysts argue that effective leadership has been a key to the global success of Apple. Steve Jobs’ leadership played a big role in shaping the company’s future, though his leadership style was sometimes branded as aggressive.

Apple’s employees also play a big role in growing success. Apple is world renowned for the aesthetic designs of its products. Therefore, it can be easily imagined what role the design team plays. It is worth noting that Apple is very secretive about its designs and the design team works under very strict terms and conditions (Lashinsky, 2012).

Apple has both individual and institutional shareholders. Some of its executives have shares worth of millions of dollars. Some of its top institutional shareholders are the Vanguard Group, BlackRock Inc., and Berkshire Hathaway Inc. (Cliffe, 2020).  It is worth mentioning that some of the largest shareholders of Apple are mostly former or current employees and investment companies.

External stakeholders of Apple

The main external stakeholders of Apple are customers, suppliers, competitors, pressure groups, local communities, and the government. The number of active Apple devices is around 1.5 billion with iPhones almost hitting 1 billion mark.  These figures are mind blowing and provide a clear indication of the number of customers Apple has globally. Generally, most Apple users are loyal and do not switch to competing brands.

Appel has a number of big competitors in the smart phone market e.g. Samsung, Huawei, Xiaomi, and Oppo. Likewise, its main competitors in the personal computer market are Lenovo, HP Inc, Dell, Acer, and Asus. The article Competitors of Apple (Competitor analysis of Apple) provides more information on the main competitors of the company.

Apple works with hundreds of suppliers in many countries, notably in the USA, China, Japan, South Korea, and Taiwan. These suppliers play a vital role in the production and the distribution of its devices. Apple has made some good progress over the years to protect the people in its supply chain; however, many of its suppliers have been found violating its labour and environmental policies. Major issues such as labour violations, falsification of working hours, staff harassment, and underage staff have been found in many Apple’s factories (Nellis, 2018).

How does Apple communicate with its stakeholders?

Apple’s website ( has a lot of information with which it communicates with its stakeholders. Product information for customers, career information for employees and prospective job applicants, corporate information for investors, and many more are available on the website. Apple also uses advertising campaigns to communicate with its customers. It has a record of spending $1.8 billion on advertising in a single year.

We hope the article ‘Stakeholders of Apple (Analysis of Apple’s stakeholders)’ has been helpful read. You may also like reading SWOT analysis of Apple. Other relevant articles for you are:

5C analysis of Apple (5Cs of Apple)

Marketing mix of Apple

If you liked any of these articles, please feel free to share with others by clicking on the icons below. Also enter your email address at the bottom of the site to ‘Join us’ free for our newly published articles and newsletters.

Last update: 19 September 2020

References/further reading

Cliffe, C. (2020) Who are Apple’s largest shareholders?, available at: (accessed 18 September 2020)

Lashinsky, A. (2012) Inside Apple-How America’s most admired and secretive company really works, 1st edition, New York: Business Plus

Nellis, S. (2018) Apple finds more serious supplier problems as its audits expand, available at: (accessed 18 September 2020)

Author: Joe David

Joe David has years of teaching experience both in the UK and abroad. He writes regularly online on a variety of topics. He has a keen interest in business, hospitality, and tourism management. He holds a Postgraduate Diploma in Management Studies and a Post Graduate Diploma in Marketing Management.