Competitors of Apple (Competitor analysis of Apple)

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Competitors of Apple (Competitor analysis of Apple)

This article aims to explore the main competitors of Apple in different markets. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is headquartered in California, the USA. It offers a wide range of tech products and is a global brand name. Its innovation and aesthetic designs have made millions of customers delighted around the world.
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Who are the main competitors of Apple in the smartphone market?

Apple is the second largest smartphone company in the world. iPhone is one of its main products. However, it faces a number of powerful competitors in the global smartphone markets. According to StatCounter (2021), its global market share is 26.91% and its main competitors and their global market shares are as follows:

Samsung: 29.14%

Xiaomi: 10.02%

Huawei: 09.83%

Oppo: 5.02%

It is worth mentioning that Apple is the market leader in the USA with 61.07% market share, while Samsung is in the second position with 24.12% market share. Apple’s other three big competitors in the country are LG, Motorola, and Google. Apple is also the market leader in the UK with 50.85% market share, and its two nearest competitors are Samsung, and Huawei.

Needless to say that an epic war is at play between Apple and Samsung. Long ago, Samsung was a supplier of Apple; however, it decided to challenge the latter. This infuriated the then Apple boss Steve Jobs who announced launching ‘thermonuclear war’ on Android, the operating system used in Samsung phones (Cain, 2020). However, it seems that Samsung is undeterred and its remarkable ability and efficiency to produce superior hardware extremely swiftly has played a big role behind its success.

Who are the main competitors of Apple in the personal computer market?

Personal computer market is highly competitive and constantly changing due to technological innovations and the rapid changes in consumers’ taste.  Apple’s market share in the global personal computer market is 8.2% which makes it the 4th largest in the world. Its global market share has indeed increased slightly in the last few years.

Apple’s main competitors in this global personal computer market are Lenovo, HP Inc, Dell, Asus and Acer with 24.9%, 21.2%, 16.2%, 16.4%, 6% and 5.9% market share respectively (Holst, 2021). Though Apple has made good progress in this market, it is unlikely that it will be one of the top three in the near future.

Who are the main competitors of Apple in the tablet market?

Apple is the dominant leader in the global tablet market with 56.62% market share. However, its market share has gone down a bit recently. Its nearest competitors in this market are Samsung, Amazon, Huawei, & Asus with 24.06%, 5.44%, 3.97%, and 1.62% market share respectively (Statcounter, 2021).

Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 was seen as a market changer (Owen, 2019). It should be mentioned that the market shares of the competitors have gone up recently resulting in substantial pressure being put on Apple to fend off competition. It will therefore be interesting to see how long it can maintain its marker leader position. The rise of Samsung in the global tablet market is stunning, while Amazon looks promising as well.

Concluding statement

To sum up, Apples has a number of big global names to compete with in different markets. Technology is changing rapidly and consumers in many countries are becoming less brand loyal. This is changing the rule of the game. Therefore, Apple must keep very close eyes on its competitors. Surely, there is no room for complacency.

Apple is very much loved by millions of customers around the world. The excellent design of some of its products, and innovation have mesmerised many people over the years.  However, with sales of some of its products falling, many analysts are arguing that Apple is no longer innovative. They point out that Apple has not brought anything new in some of its key products in the last few years.

Absence of innovation is a big problem in the world of information technology, and this may give Apple’s competitors an upper hand.  Therefore, Apple must now focus on bringing about innovative products and adding fundamentally new features to some of its products. Otherwise, the prospect of losing further market share is real.

We hope the article ‘Competitors of Apple (Competitor analysis of Apple)’ has been helpful. You may also like reading SWOT analysis of Apple Inc & Marketing mix of Apple Inc. Other relevant articles for you are:

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Last update: 24 January 2021

References/Further reading:

Cain, G. (2020) Samsung vs. Apple: Inside the brutal war for smartphone dominance, available at: (accessed 20 January 2021)

Holst, A. (2021) Market share held by the leading personal computer vendors worldwide in 2018, available at:  (accessed 24 January 2021)

Owen, M. (2019) Apple’s iPad still leading global tablet market despite Amazon surge, available at: (accessed 08 November 2019)

Statcounter (2021) Mobile Vendor Market Share Worldwide, available at: (accessed 24 January 2021)

Statcounter (2021) Tablet Vendor Market Share Worldwide, available at: (accessed 24 January 2021)

Author: Joe David

Joe David has years of teaching experience both in the UK and abroad. He writes regularly online on a variety of topics. He has a keen interest in business, hospitality, and tourism management. He holds a Postgraduate Diploma in Management Studies and a Post Graduate Diploma in Marketing Management.