Competitors of Apple (Competitor analysis of Apple)

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Competitors of Apple (Competitor analysis of Apple)

This article aims to explore the main competitors of Apple in different markets. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is headquartered in California, the USA.

Who are the main competitors of Apple in the smartphone market?

As of October 2019, Apple is second largest smartphone company in the world with 22.09% global market share. However, it faces a number of powerful competitors in its global smartphone markets. According to StatCounter (2019), the main competitors and their global market shares are as follows:

Samsung: 31.49%

Huawei: 10.02%

Xiaomi: 7.79%

Oppo: 4.1%

Others: 3.27%

It is worth mentioning that Apple is the market leader in the USA with 54.25% market share, while Samsung is in the second position with 26.79% market share. Apple’s other three big competitors in the country are LG, Motorola, and Google with 6.4%, 3.58% and 2.5% market share respectively. Apple is also the market leader in the UK with 49.2% market share, and its two nearest competitors are Samsung, and Huawei with 29.12%, 9.46% market share respectively.

Who are the main competitors of Apple in the personal computer market?

Personal computer market is highly competitive and constantly changing due to technological innovations and the rapid changes in consumers’ taste. As of 2018, Apple’s market share in the global personal computer market is 6.9% which makes the company the 4th largest in the world paper writer. Its main competitors in this global market are Lenovo, HP Inc, Dell, Acer, and Asus with 22.5%, 21.7%, 16.2%, 6.1%, and 6.0% market share respectively (Holst, 2019).

Who are the main competitors of Apple in the tablet market?

Apple is the dominant leader in the global tablet market with 66.32% market share. As of October 2019, its nearest competitors in this market are Samsung, Amazon, Huawei, & Asus with 17.31%, 3.82%, 1,34%, and 1.2% market share respectively (Statcounter, 2019). Though Apple is the market leader, a sudden rise of Amazon in the third quarter of 2019 is seen as a market changer (Owen, 2019). Therefore, Apple must keep very close eyes on Amazon.

We hope the article ‘Competitors of Apple (Competitor analysis of Apple)’ has been helpful. You may also like reading SWOT analysis of Apple Inc & Marketing mix of Apple Inc. Other relevant articles for you are:

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Last update: 09 November 2019

References/Further reading

Holst, A. (2019) Market share held by the leading personal computer vendors worldwide in 2018, available at: (accessed 08 November 2019)

Owen, M. (2019) Apple’s iPad still leading global tablet market despite Amazon surge, available at: (accessed 08 November 2019)

Statcounter (2019) Mobile Vendor Market Share Worldwide, available at: (accessed 08 November 2019)

Statcounter (2019) Tablet Vendor Market Share Worldwide, available at: (accessed 07 November 2019)

 Photo credit: Pixabay

Author: Joe David

Joe David has years of experience both in the UK and abroad. He writes regularly online on a variety of topics. He has a keen interest in business, hospitality and tourism management.