PESTEL analysis – definition of PESTEL analysis

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Last updated June 2016 Organisations need to carry out a situation analysis before making any strategic decisions. PESTEL is one the tools which many strategic planners find useful in situation analysis. It helps analysts understand external factors which may impact on the business. The discussion that follows focuses on what PESTEL analysis is and how it works. Brief history of PESTEL analysis PESTEL is also known as PEST, STEEPLE, SLEPT and PESTLE. It is very difficult to establish the true history of PESTEL analysis. However, according to Mind Tools (2016), […]

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What is corporate strategy?

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Strategies are usually divided into three broad categories, namely corporate strategy, business strategy, and operational strategy. Corporate strategic decisions are taken by the highest level of management in an organisation. This mini article focuses on the concept of corporate strategy along with some examples. Definition of corporate strategy Corporate strategy is the direction a company takes with a view to achieving a long-term business success. According to Johnson, Scholes, and Whittington (2006) corporate level strategy is concerned with the overall scope of an organisation and how value will be added […]

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