Porter’s five forces analysis of the U.S. airline industry

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Porter’s five forces analysis of the U.S. airline industry This is a detailed Porter’s five forces analysis of the U.S. airline industry. The market size of the domestic airlines industry is around $138.9 billion (IBISWorld, 2022). There is no doubt that the market size is massive and the demands for both business and leisure travelling are on the rise. Therefore, some airlines focus on the domestic market heavily. However, the market is not as friendly as it is big. Certainly, it has undergone significant changes over the years. These changes […]

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Value chain analysis of Starbucks

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Value chain analysis of Starbucks This article aims to carry out a detailed value chain analysis of Starbucks. The value chain of a business explains the activities involved in producing goods and services. Understanding it enables one to understand the core value proposition of a business.   Primary activities in the value chain of Starbucks Starbucks’ inbound logistics Inbound logistics is defined as the activities that occur when a company receives goods or services from suppliers. It is an important business function for Starbucks which purchases coffee from 30 out […]

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Value chain analysis of Tesco

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Value chain analysis of Tesco This is a comprehensive value chain analysis of Tesco. Tesco is one of the largest retailers in the world. It is a British company, headquartered in Hertfordshire, England. It has been implementing a value chain transformation strategy for several years, focusing on enhancing its customer service and operational efficiency.   Primary activities in Tesco’s value chain These are the activities that go directly into the creation of a product or the execution of a service (Stobierski, 2022). These are inbound logistics, operations, outbound logistics, marketing […]

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Competitive advantage – definition, meaning, and theories

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Competitive advantage – definition and meaning Competitive advantage is ‘anything that a firm does especially well compared to rival firms’ (David, 2002, p. 6). It is the idea that a company can offer a product or a service that is different and superior from its competitors. It is an advantage that a company has over its competitors by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justifies higher prices.   Types of competitive advantage (How to create a competitive advantage) […]

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Advantages and disadvantages of franchising

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Advantages and disadvantages of franchising This article examines some of the advantages and disadvantages of franchising. Franchising is a business model in which a company grants a license to an individual or a business to market and sell a particular product under that company’s brand name. Under this model, a company can extend its reach and supply its product/service to a region or even around the world from one central location. However, franchising has some disadvantages as well.   What is franchising? Franchising is a business model that enables an […]

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SWOT analysis of Coca-Cola (Coca-Cola Company)

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SWOT analysis of Coca-Cola (Coca-Cola Company) This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. It aims to identify Coca-Cola Company’s strengths and weaknesses. The opportunities and the threats facing the company are also discussed in detail.   Coca-Cola is the world’s largest beverage company. It is a name which is present virtually everywhere. Its products are seen in households, shops, airlines, hotels, restaurants, offices, and many other places. It has presence in more than 200 countries (Coca-Cola, 2022). It has been […]

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Organic growth – definition and examples

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Definition of organic growth There are certainly many paths to business growth. Organic growth is one of them. It is the primary method of growth for many organisations for a number of reasons. Organic growth is achieved through the development of internal resources (BPP, 2010). It is a strategy which companies pursue by building on and developing their own capabilities. Many writers call organic growth an internal development. It involves expansion from within a business. Many companies use this method, particularly at the beginning of their business. For some organisations, […]

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Diversification-definition and types of diversification

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Ansoff growth matrix is a well-known strategic planning tool. The matrix identifies four potential growth strategies for businesses of any size, and these are market penetration, market development, product development, and diversification. This article focuses on diversification only. However, you will find our article ‘What is Ansoff growth matrix’ very useful to understand the matrix in detail. Definition of diversification Diversification ‘occurs when a company decides to make new products for new markets’ (BPP Learning Media, 2010, p.162). According to Johnson, Whittington & Scholes (2006) it is a strategy which […]

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Strategic alliance – definition and types of strategic alliance

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Definition of strategic alliance A strategic alliance is a very useful market entry strategy. It can surely help a company expand into a new market and/or develop an advantage over its competitors. According to Johnson, Scholes, & Whittington (2006), a strategic alliance is where two or more organisations share resources and activities to pursue a strategy. According to Hitt, Ireland, & Hoskisson (2008) it is a partnership between firms whereby resources, capabilities, and core competences are combined to pursue mutual interests. Types of strategic alliance Companies can choose from a […]

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Porter’s five forces analysis

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  Michal Porter’s five forces is an important strategic planning tool. It is a powerful tool that helps strategy analysts understand how competitive their industries are and their potential profitability. Porter has identified five competitive forces that shape every industry. This article explores each of Porter’s five forces. Who is Michael Porter? Michael Porter was born in 1947. He is one of the greatest thinkers on management and competitiveness. He is an American academic and is the author of 19 books and over 130 articles. Porter is the Bishop William […]

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