Advantages and disadvantages of franchising
Advantages and disadvantages of franchising Before we start talking about advantages and disadvantages of franchising, let us first look into the definitions of franchising. Franchising refers to ‘the granting of the right by a parent company (the franchisor) to another, independent entity (the franchisee) to do business in a prescribed manner’ (Czinkota, et. al 1992, p.278). According to International Franchise Association (n.d.) franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. Franchisors give franchisees the right to undertake business in a […]
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