Sampling strategies in research

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What is sampling? According to Gratton & Jones (2009) a sample can be defined as a subset of a specific population. Its purpose is, in most cases, to gain information about the overall population by selecting a smaller number of individual cases from the population. Researchers need to have good sampling strategies  for their research. Why taking a sample? There are a number of reasons as to why a sample should be taken for the purpose of research. Firstly, total population is sometimes too large and collecting data from everyone […]

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What are the advantages and disadvantages of primary and secondary research?

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What are the advantages and disadvantages of primary and secondary research? This is a detailed analysis of the advantages and disadvantages of primary and secondary research. Research can be categorised into different types. However, this article focuses on primary and secondary research only. They are different from each other because of the way they are carried out and have their own advantages and disadvantages. Differences between primary and secondary research The main differences between primary and secondary research are as follows: Primary research Primary research is also called field research. […]

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What is literature review?

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What is literature review? Researchers need to become familiar with the appropriate concepts and the past work concerning their chosen subject. This is where a literature review becomes relevant and important. A number of writers have attempted to define it and come up with some very good ideas and concepts. A literature review is the background to the research, where it is important to demonstrate a clear understanding of the relevant theories and concepts, the results of past research into the area, the types of methodologies and research designs employed […]

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Research process – steps in research process

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There is no doubt that research is a systematic process. Although different models of research process exist, each containing different numbers of stages, most include the same general elements (Gratton & Jones, 2009). The research process outlined below is a generalized way of carrying out research: Define the problem Specify the objectives Literature review Research Design Methods Sample Timing Costs Data collection and analysis Present findings and conclusion Define the Problem The research process begins with identifying and defining the problems facing the researcher. In fact, there may be many […]

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Research – definition of research

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Research – definition of research This article ‘Research – definition of research’ aims to provide the readers with comprehensive insights into several issues concerning research. Research is a process of discovering new knowledge to enrich the advancement of society. Companies from different industries spend billions of dollars on it every year. Szmigiera (2021) reports that the top three companies in the world in terms of research spending are Amazon, Alphabet, and Volkswagen. Definition of research (What is research?) ‘Research is a systematic process of discovery and advancement of human knowledge’ […]

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