Advantages and disadvantages of quantitative research

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Advantages and disadvantages of quantitative research This article explores some of the advantages and disadvantages of quantitative research. Quantitative and qualitative research are like siblings; however, they are completely different. Both have some strong advantages and disadvantages, and therefore, the researchers’ decision to select a particular method would mostly depend on their own skills, preference, time and money, and the research topic. Definition of quantitative research Quantitative research is, as the term suggests, concerned with the collection and analysis of data in numeric form (Blaxter et al., 2010). According to […]

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Advantages and disadvantages of qualitative research

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Advantages and disadvantages of qualitative research This article aims to examine some of the advantages and disadvantages of qualitative research method. Qualitative research is often used by researchers to explore a wide variety of topics. In fact, spending on it amounts to 12% of the total market research in the United States (Statista, 2020). Definition of qualitative research According to Wilson (2012) cited in BBP Learning Media (2013) qualitative research is undertaken using an unstructured research approach with a small number of carefully selected individuals to produce non-quantifiable insights into […]

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Advantages and disadvantages of convenience sampling

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Advantages and disadvantages of convenience sampling This article aims to investigate some of the advantages and disadvantages of convenience sampling. Many qualitative researchers use this type of sampling to collect data for their research. Like all other research tools, convenience sampling has its merits and demerits. Definition of convenience sampling Convenience sampling is a non-probability sampling. It is also sometimes called availability sampling, opportunity sampling, haphazard sampling, grab sampling, or accidental sampling. According to Saunders et al. (2007) convenience sampling involves selecting haphazardly those samples that are the easiest for […]

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Advantages and disadvantages of simple random sampling

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Advantages and disadvantages of simple random sampling This article aims to identify and explain some of the advantages and disadvantages of simple random sampling. Sampling is a key part of any research, and many quantitative researchers use simple random sampling for the purpose of data collection. Like all other research tools, simple random sampling has its advantages and disadvantages. Definition of simple random sampling Simple random sampling involves selecting the sample at random from the sampling frame using either random number or a computer (Saunders et al., 2007). It is […]

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Advantages and disadvantages of focus groups

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Advantages and disadvantages of focus groups This article aims to identify and explain some of the advantages and disadvantages of focus groups. Focus groups are often used by researchers to gather qualitative data and in-depth insights into a particular topic. Though under used, they are one of the most effective market research tools available. However, it should be mentioned focus groups have some limitations. It is therefore important for researchers to consider several advantages and disadvantages of focus groups when selecting focus groups as their preferred research tool. Definition of […]

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Advantages and disadvantages of questionnaires

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Advantages and disadvantages of questionnaires This article aims to identify and explain some of the advantages and disadvantages of questionnaires. Questionnaires are often used by researchers in quantitative research as they are understood to be very useful to collect large amounts of data from a large sample of people. However, questionnaires are not without some limitations. It is, therefore, important for researchers to examine the advantages and disadvantages of questionnaires before deciding whether they should use this instrument in their research or not. Definition of questionnaire According to Cambridge Dictionary […]

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Qualitative vs quantitative research

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There is no doubt that it is very important for you to understand the differences between qualitative research and quantitative research methods if you were to carry out a research project. While we can divide research methods  broadly into quantitative and qualitative methods, what method you should choose depends on your research philosophy, approach (e.g. deductive and inductive), and your research questions. Your own preference may also determine what method you select. This article is about qualitative vs quantitative research. It aims to identify the differences between qualitative research and […]

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How to evaluate website content

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Do you sometimes carry out research online for academic purposes? If so, how do you know the information available online is reliable? The Internet often contains information which are untested. Therefore, you should evaluate online content before using them for study purposes. How to evaluate website content According to the University of Edinburgh (2017) there are a number of criteria you need to consider before using information for your assignments. Audience, authority, accuracy, objectivity, currency, and the URL are the main criteria. You need to ask a number of questions concerning […]

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Differences between deductive and inductive approaches to research

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Differences between deductive and inductive approaches to research This article aims to identify and explain some of the differences between deductive and inductive approaches to research. One of the most important issues in research is the research approach. Researchers usually use one of the two widely known research approaches i.e. deductive and inductive. Both have their advantages and disadvantages and impact on many aspects of a study. What is deductive approach (research)? According to Gratton and Jones (2009) deductive approach involves testing of a pre-determined theory, explanation or hypothesis. This […]

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Sampling strategies in research

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What is sampling? According to Gratton & Jones (2009) a sample can be defined as a subset of a specific population. Its purpose is, in most cases, to gain information about the overall population by selecting a smaller number of individual cases from the population. Researchers need to have good sampling strategies  for their research. Why taking a sample? There are a number of reasons as to why a sample should be taken for the purpose of research. Firstly, total population is sometimes too large and collecting data from everyone […]

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