
Differences between price penetration and price skimming
Differences between price penetration and price skimming This article explores the differences between price penetration and price skimming. Pricing is a complex issue for any business as price is not simply a number on tag. It is more than that. It comes in many forms and performs many functions (Kotler et al., 2009). What is price penetration? According to BPP Learning Media (2010) price penetration refers to pricing a new product low with a view to maximizing market penetration before competitors can enter the market. It is a […]
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