How And What

Differences between price penetration and price skimming

By: M Rahman | Tags:

Differences between price penetration and price skimming This article explores the differences between price penetration and price skimming. Pricing is a complex issue for any business as price is not simply a number on tag. It is more than that. It comes in many forms and performs many functions (Kotler et al., 2009). What is price penetration? According to BPP Learning Media (2010) price penetration refers to pricing a new product low with a view to maximizing market penetration before competitors can enter the market. It is a […]

SWOT Analysis of Cadbury (Cadbury SWOT)

By: Fahim Shah | Tags:

SWOT Analysis of Cadbury (Cadbury SWOT) This is a detailed SWOT analysis of Cadbury. It attempts to explore some of the strengths and the weaknesses of Cadbury. It also explores if there are any opportunities and threats that the company should focus on. Cadbury is a British multinational confectionery company which has been fully owned by Mondelez International since 2010. It was originally established in 1824 by John Cadbury at Birmingham in England. Strengths of Cadbury Cadbury is a well-known family brand around the world among adults and children and […]

SWOT analysis of eBay (eBay SWOT)

By: M Rahman | Tags:

SWOT analysis of eBay (eBay SWOT) This detailed SWOT analysis of eBay aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of eBay. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. eBay Inc. is an American multinational e-commerce company based in California, the USA. It was founded in 1995 by Pierre Omidyar. Strengths of eBay eBay is one of the most successful stories of the dot-com bubble. In fact, the two […]

SWOT analysis of Hilton Worldwide (Hilton hotel SWOT)

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Hilton Worldwide (Hilton hotel SWOT) This is a detailed SWOT analysis of Hilton Worldwide Holdings Inc. Hilton is one of the largest hotel groups in the world, founded in 1919 by Conrad Hilton. The main brands of the hotel are: Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio -A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Strengths of Hilton […]

How to make a difference in the world

By: M Rahman | Tags: Others

Many people think that it is virtually impossible for them to make a difference in the world. They think they are simply ordinary people, and perhaps don’t have what it takes to make a difference. They also believe that making a difference in the world is the job of great people only. Well, they are wrong. We all can make a difference in the world every day. And to do so, we do not need to carry out enormous tasks. Neither do we need thousands of pounds! How to make […]

What is the impact of a weaker Pound?

By: M Rahman | Tags: Others

Last updated: October 2016 What is the impact of a weaker Pound? The value of the Pound has recently suffered a sharp fall. The result of the EU referendum has largely been blamed for that. Regardless of who or what to blame, it is certain that this fall in the Pound will have a significant impact not only on the UK companies and consumers, but also on those outside the United Kingdom. The British consumers will pay higher prices for imported goods like clothes, food, petrol, electrical goods and many […]

A Brief Introduction to Fruit and Vegetable Carving

By: S Young | Tags: Others

Last updated: September 2016 Image: www.howandwhat.net The origins of fruit and vegetable carving have long been disputed between China, Japan and Thailand. All have laid claim to this exquisite art and each have their own extensive history regarding it. During the Tang Dynasty, between the C6th and C9th in China it was believed that the Emperor Zhongzong commanded his chefs to celebrate his return to the throne with creating food of exceptional brilliance, and they produced, among other things, mythical creatures with fruit and vegetables. The Chinese claim that as […]

What is the difference between an aim and an objective?

By: M Rahman | Tags: Others

Aims and objectives are two widely used concepts in business literature. They are sometimes used interchangeably and loosely refer to targets or goals. However, these terms are different from each other. This article will focus on the key differences between aims and objectives. Aim is usually considered a general statement, whereas ‘objectives are statements of specific outcomes that are to be achieved’ (Johnson, Scholes & Whittington, 20O6, p.209). Objectives usually follow SMART criteria, whereas this is not the case with aims. Aims are statements of intent, usually expressed in broad […]

How to deal with workplace conflict? 7 techniques to deal with conflict

By: M Rahman | Tags: How to deal with workplace conflict?, Others

Conflict is something inevitable in workplace. A number of issues come up when two or more people start working together. Different personalities, differences in aims and objectives, differing approaches to work activities and so on, push people to disagreement with each other. However, regardless of what the causes of discord are, dealing with it is one of the important managerial responsibilities. This article will focus on some techniques which can be used by managers to deal with workplace conflict. Definition of conflict ‘Conflict is disagreement between two or more or […]

10 tips to deliver an excellent customer service

By: M Rahman | Tags: Others

Customer service is very important for the success of a restaurant. Customers go to restaurants not only to eat delicious food, but also to enjoy the whole experience. A minor mistake in service may cause a great deal of customer resentment. As a restaurant owner/manager, you do not want it happen at all. Rather, you would perhaps like to win the hearts and minds of your customers to such an extent that they are very happy with your restaurant which is reflected by their repeat purchase and referrals. This mini […]