Factors affecting tourism demand

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Definition of tourism demand Tourism demand refers to the total number of people who travel or wish to travel, and use tourist facilities and services at places away from their places of work or residence (Cooper et al. 1993). For a better understanding of tourism demand, it is useful to differentiate between the demand for travel to a destination and the demand for particular tourism related products or services within the destination e.g. hotel rooms, restaurant meals, tours etc. Factors affecting tourism demand Tourists are of many different types. For […]

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Service – definition and characteristics of a service

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What is a service? You experience services here and there, don’t you?  You may already know that a service is intangible – something you experience, but can’t touch, see, taste or hear. Today’s world economy is increasingly characterised as a service economy. Many countries around the world have seen an increase in growth, share, and importance of service industries in their economies. So, the topic of service marketing has its own merits and needs detailed discussions. Characteristics of a service Services have four key characteristics i.e. intangibility, inseparability, perishability, and […]

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Hospitality marketing – definition and importance

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Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to the American Marketing Association (2013) marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The main theme emerges from this definition is that marketing is about understanding and addressing customers’ needs and desires which not only benefits customers but also the society at large. Hospitality industry refers to […]

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Tourism marketing – definition and importance

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Tourism marketing – definition and importance This article ‘Tourism marketing – definition and importance’ aims to explore the definitions and concepts of tourism marketing. It also aims to explore the importance and characteristics of tourism marketing. There is no doubt that many organisations and individuals around the world promote destinations and attractions through advertising and/or other forms of marketing. Their primary objective is to stand out from their competitors to secure their positions in the market. Definitions of tourism marketing According to the Chartered Institute of Marketing (2003), a leading […]

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Marketing mix of McDonald’s – McDonald’s marketing mix

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Marketing mix of McDonald’s – McDonald’s marketing mix This is a detailed analysis of the marketing mix of McDonald’s. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of McDonald’s and explains its business & marketing strategies. McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are over 14,000 McDonald’s restaurants in the USA and 1,270 across the UK and Northern Ireland. McDonald’s is renowned for being the pioneer of the Drive Thru […]

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McDonald’s SWOT – SWOT analysis of McDonald’s

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McDonald’s SWOT – SWOT analysis of McDonald’s This article ‘McDonald’s SWOT – SWOT analysis of McDonald’s’ evaluates the strengths and the weaknesses of the famous fast-food restaurant, McDonald’s. It also explores some opportunities that the company should consider for further expansion, and certain threats that it should fend off vigorously. McDonald’s was founded in the USA in 1940. It opened its first restaurant in the UK in 1974. It has over 14 thousand restaurants in the USA. It also has 1,300 restaurants across the UK and Northern Ireland which employ […]

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