How And What

Marketing mix of Burger King (BK)

By: M Rahman | Tags: Marketing in Tourism & Hospitality

Marketing mix of Burger King (BK) This is a detailed analysis of the marketing mix of Burger King. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of Burger King and explains its business & marketing strategies. Burger King is an American fast-food restaurant, headquartered in Florida. Products of Burger King Burger King divides its menu into different categories i.e. flame-grilled burgers, crispy and tender chicken, fish and veggie, breakfast, sides, king savers, king deals, sweet treats, drinks & coffee, and kids meals. Any new […]

SWOT analysis of Pizza Hut (Pizza Hut SWOT analysis)

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Pizza Hut (Pizza Hut SWOT analysis) This is a detailed SWOT analysis of Pizza Hut. It aims to examine the strengths and the weaknesses of Pizza Hut. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Pizza Hut was founded in Wichita, USA in 1958 by two brothers Dan and Frank Carney. It came to the United Kingdom in 1973. Strengths of Pizza Hut Pizza Hut has a proud and long-standing history. In 1958, two Carney […]

SWOT analysis of Holiday Inn (Holiday Inn SWOT)

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Holiday Inn (Holiday Inn SWOT) This is a detailed SWOT analysis of Holiday Inn (Holiday Inn SWOT). It aims to examine the strengths and the weaknesses of Holiday Inn. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Holiday Inn is a British-owned American brand of hotels. It was founded in the USA in 1952. Strengths of Holiday Inn Holiday Inn is a modern hotel that provides business and leisure travellers with the comfort they seek. […]

SWOT analysis of Airbnb (Airbnb SWOT)

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Airbnb (Airbnb SWOT) This is a detailed SWOT analysis of Airbnb. It aims to analyse the strengths and the weaknesses of Airbnb. It also aims to explore the opportunities and the threats facing the company. Airbnb‌‌ ‌Inc. is an American online marketplace which was founded in 2008. It is the biggest accommodation-sharing site in the word which millions of people use to rent out their properties to guests and tourists. Strengths of Airbnb Airbnb provides guests and tourists with access to around 5.6 million unique places to […]

SWOT analysis of Hyatt Hotels (Hyatt SWOT Analysis)

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Hyatt Hotels (Hyatt SWOT Analysis) This is a detailed SWOT analysis of Hyatt Hotels. It aims to examine the strengths and the weaknesses of Hyatt Hotels Corporation. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Strengths of Hyatt Hotels In 1957, Jay Pritzker purchased the Hyatt House motel next to the Los Angeles International Airport from his business partner Hyatt von Dehn. With his brother Donald Pritzker and other family members, he developed the Hyatt […]

SWOT analysis of Thomas Cook

By: Joe David | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Thomas Cook This is a detailed SWOT analysis of Thomas Cook. It aims to examine the strengths and the weaknesses of Thomas Cook Group plc. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Thomas Cook Group plc is a British global leisure travel company. While the history of the company dates back to 1841, Thomas Cook AG and MyTravel Group plc merged in 2007 to form what is known today as Thomas Cook Group plc. […]

SWOT analysis of Lufthansa

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Lufthansa This article is about a detailed SWOT analysis of Lufthansa. It aims to analyse the strengths and the weaknesses of Lufthansa. It also aims to explore the opportunities and the threats facing the airline. Lufthansa is a German airline which operates from two main hubs: Frankfurt airport and Munich airport. Strengths of Lufthansa Lufthansa is one of the largest airlines in Europe. It is owned by The Lufthansa Group which has operations around the world with more than 550 subsidiaries and investment companies in its portfolio. […]

SWOT analysis of Air France

By: Veeren Gowrea | Tags:

SWOT analysis of Air France This is a detailed SWOT analysis of Air France. It aims to analyse the strengths and the weaknesses of Air France. It also aims to explore the opportunities and the threats facing the airline. Air France is a subsidiary of the Air France–KLM Group and a founding member of the SkyTeam global airline alliance. Strengths of Air France Strong brand names Air France was created in 1933 as the national airline of France as a result of the combination of five smaller French airlines i.e., […]

SWOT analysis of Ryanair (Ryanair’s SWOT)

By: Joe David | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Ryanair (Ryanair’s SWOT) This is a detailed SWOT analysis of Ryanair. It aims to analyse the strengths and the weaknesses of Ryanair. It also aims to explore the opportunities and the threats facing the airline. Ryanair is a low-cost airline, headquartered in Dublin, Ireland. It was founded in 1984 by the Ryan family. Strengths of Ryanair Ryanair carries over 154 million passengers a year on more than 2400 daily flights. It flies to over 200 destinations in 40 countries. In 2017, it became the first European airline […]

SWOT analysis of AccorHotels

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of AccorHotels This is a detailed SWOT analysis of AccorHotels. It aims to examine the strengths and the weaknesses of AccorHotels. It also aims to explore some of the opportunities and the threats concerning the company. AccorHotels is a French multinational hospitality company that operates in 100 countries around the world (AccorHotels, 2018). Strengths of AccorHotels Human resource The Accor group gives importance to employee engagement, training and development, which reduces labour turnover. With 91% of employees following a training programme each year, the hotel keeps its employees […]