How And What

PESTEL analysis of the hospitality industry

By: M Rahman | Tags:

PESTEL analysis of the hospitality industry This detailed ‘PESTEL analysis of the hospitality industry’ aims to examine some of the macro factors that have impacts on the global hospitality industry. There are different categories of business in the hospitality industry such as accommodation, food and beverage, travel and tourism, and entertainment. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. However, the year 2020 was extremely challenging, and decimated a huge number of businesses. Political factors that […]

Marketing mix of Singapore Airlines (7Ps of Singapore Airlines)

By: M Rahman | Tags:

Marketing mix of Singapore Airlines (7Ps of Singapore Airlines) This is a detailed analysis of the marketing mix of Singapore Airlines. It attempts to assess the usefulness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). Singapore Airlines – a 5-star airline, is the flag carrier airline of Singapore. Products and services of Singapore Airlines Singapore Airlines has different types of cabins (classes) i.e. Suites, First Class, Business Class, Premium Economy Class, Economy Class, and its recently integrated SilkAir Economy Class, and SilkAir Business Class. Suites […]

Marketing mix of British Airways (7Ps of British Airways)

By: M Rahman | Tags:

Marketing mix of British Airways (7Ps of British Airways) This is a detailed analysis of the marketing mix of British Airways. It attempts to evaluate the effectiveness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). British Airways, a full-service airline, is headquartered in London. It is the flag carrier airline of the UK. Products and services of British Airways British Airways offers four different travel classes for its passengers i.e. Economy, Premium Economy, Business, and First. While the Economy class provides value for money, the […]

PESTEL analysis of the tourism industry

By: M Rahman | Tags:

PESTEL analysis of the tourism industry This detailed ‘PESTEL analysis of the tourism industry’ aims to examine some of the macro factors that may have influences on the tourism industry in a number of countries and regions particularly, the USA, the UK, the EU, China, India, Canada, and Australia. The global travel and tourism industry is absolutely enormous. Indeed, it contributed 2.9 trillion U.S. dollars in 2019 to the global GDP (Lock, 2020). Political factors that may have influences on the tourism industry Tourism is greatly influenced by the […]

Marketing mix of KFC (7Ps of KFC)

By: Joe David | Tags:

Marketing mix of KFC (7Ps of KFC) This is a detailed analysis of the marketing mix of KFC. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of KFC and explains how it uses these marketing mix techniques to grow its business. KFC is one of the largest fast food chain restaurants in the world. It is an American company, headquartered in Louisville, Kentucky. Products of KFC KFC has a wide variety of products e.g. chicken meals, vegan meals, drinks, treats, twisters, and salads. Its chicken […]

SWOT Analysis of Costa Coffee (Costa Coffee SWOT)

By: Fahim Shah | Tags:

SWOT Analysis of Costa Coffee (Costa Coffee SWOT) This is a detailed SWOT analysis of Costa Coffee. It offers detailed insights into the strengths and the weaknesses of Costa Coffee. It also offers valuable thoughts concerning the opportunities that the company should consider and the threats that, it should keep close eyes on. Costa Coffee is a British coffeehouse chain, headquartered in Dunstable, England. It is a subsidiary of the Coca-Cola Company. Strengths of Costa Coffee Costa Coffee has achieved an internationally recognized brand name for coffee. There is a strong […]

Marketing mix of Airbnb (7Ps of Airbnb)

By: M Rahman | Tags:

Marketing mix of Airbnb (7Ps of Airbnb) This article offers a detailed analysis of the marketing mix of Airbnb. Its purpose is to investigate the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Airbnb. It also aims to examine how the company has been making use of certain marketing strategies and techniques to take its message to the customers. Airbnb is an American vacation rental online marketplace, headquartered in California, the United States. Products and services of Airbnb Airbnb is a platform that people can use to […]

Marketing mix of Air Canada (7Ps of Air Canada)

By: M Rahman | Tags:

Marketing mix of Air Canada (7Ps of Air Canada) This is a detailed analysis of the marketing mix of Air Canada. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Air Canada. It also examines how the airline has been using these marketing techniques to persuade customers to buy its services. Air Canada was founded in 1937. It is the largest airline in Canada, headquartered in Montreal. Products and services of Air Canada Air Canada’s flight services are generally divided into three categories i.e. Air […]

PESTEL analysis of McDonald’s

By: M Rahman | Tags:

PESTEL analysis of McDonald’s This detailed PESTEL analysis of McDonald’s aims to provide readers with insights into some of the key political, economic, social, technological, environmental, and legal factors that impact on the current and future success of McDonald’s. McDonald’s is the largest fast-food restaurant chain in the world. It has shown its strengths very well in adapting to changes in its business environment. Political factors affecting McDonald’s Political factors can provide companies with both opportunities and threats. These factors play a crucial role in their operations and performance […]

Marketing mix of American Airlines

By: Joe David | Tags:

Marketing mix of American Airlines This is a detailed analysis of the marketing mix of American Airlines. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of American Airlines and explains the airline’s business & marketing strategies. American Airlines is a major airline in the world, headquartered in Fort Worth, Texas, the USA. Products and services of American Airlines American Airlines together with its regional partner American Eagle, offers around 6,700 flights daily to 350 destinations in 50 countries (American Airlines, 2020). It offers customers different […]