Marketing mix of Air New Zealand (7Ps of Air New Zealand)

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Marketing mix of Air New Zealand (7Ps of Air New Zealand) This is a detailed analysis of the marketing mix of Air New Zealand (7Ps of Air New Zealand). There is no denying that the global airline industry is both cut-throat and challenging. Every day, airlines must focus on how to stand out and appeal to customers so that they take notice of their brand, services, and prices. In this regard, it can be said that marketing mix is a useful tool for any businesses wanting to strengthen their brand […]

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Marketing mix of Costa Coffee (7Ps of Costa Coffee)

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Marketing mix of Costa Coffee (7Ps of Costa Coffee) This is a detailed assessment of the marketing mix of Costa Coffee (7Ps of Costa Coffee). Costa Coffee is a British coffeehouse chain. It has used the marketing mix to create its own brand identity. It has also used it to build customer loyalty and become the No 1 in the coffeehouse market in the UK.   Product strategies of Costa Coffee Costa Coffee offers a range of products that satisfy a variety of needs and desires of its customers. Products […]

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Stakeholders of Starbucks (Starbucks stakeholder analysis)

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Stakeholders of Starbucks (Starbucks stakeholder analysis) This detailed piece of work identifies some of the internal and external stakeholders of Starbucks. Starbucks is a global coffee company that has been in business for over 50 years. It is recognized worldwide for its high-quality coffee and espresso drinks, as well as its commitment to social responsibility and environmental sustainability. It was founded in 1971 and since then it has grown exponentially with locations all over the world. There are many more stakeholders that need to be recognized when companies consider their […]

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Marketing mix of Premier Inn

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Marketing mix of Premier Inn (7Ps of Premier Inn) This article offers an in-depth evaluation of the marketing mix of Premier Inn (7Ps of Premier Inn). Premier Inn is a British limited-service hotel chain. It was established in 1987 by Whitbread. It operates mostly in the UK; however, it has presence in some other countries as well. Products and services of Premier Inn Premier Inn offers different types of rooms for different customers. For instance, its family rooms have a king size bed for adults, two pull-out or sofa beds […]

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Marketing Mix of Boeing (4Ps of Boeing)

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Marketing Mix of Boeing (4Ps of Boeing) This is a thorough analysis of the marketing mix of Boeing (4Ps of Boeing). It evaluates how the company’s marketing mix techniques have been developed to target the customers and impact on their purchase decisions. Product strategies of Boeing Boeing is a world-renowned aerospace company and the biggest manufacturing exporter of the United States of America. Its products and services fall into four broad categories i.e. commercial, defense, space, and services. Its portfolio includes commercial and military aircrafts, weapons, satellites, electronic and defense […]

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Marketing Mix of Airbus (4Ps of Airbus)

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Marketing Mix of Airbus (4Ps of Airbus) This is a detailed analysis of the marketing mix of Airbus (4Ps of Airbus). It examines how the company devises its marketing mix techniques to target the customers and influence their buying decisions. Product Strategies of Airbus Airbus is an internationally recognised company in the aerospace sector. Its product portfolio includes commercial aircraft, helicopters, satellites, launch vehicles, and military transports. It also provides data services, secure communications, navigation, urban mobility, and other services for its customers around the world (Airbus, 2021). The products […]

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PESTEL analysis of the restaurant industry

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PESTEL analysis of the restaurant industry This detailed PESTEL analysis of the restaurant industry examines how the industry is influenced by macro factors globally. As everyone needs to eat, the importance and power of the restaurant industry are not difficult to imagine. However, it is also true that not everyone eats in or orders food from restaurants. Political factors that impact on the restaurant industry Governments influence the restaurant industry with a variety of rules and regulations. Different countries have different tax systems and food standards that restaurants must adhere […]

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SWOT Analysis of Airbus (Airbus SWOT)

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SWOT Analysis of Airbus (Airbus SWOT) This is a comprehensive SWOT analysis of Airbus. It provides the readers with useful insights into some of the strengths and the weaknesses of Airbus. It also examines several growth opportunities and threats that may have strategic implications for the company. Airbus is a European multinational company, headquartered in the Netherlands, though its head office is in France. Strengths of Airbus Airbus is an established global leader in the aerospace sector and a leading manufacturer of commercial aircrafts. In fact, it is the largest aeronautics […]

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Marketing mix of easyJet (7Ps of easyJet)

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Marketing mix of easyJet (7Ps of easyJet) This is a detailed assessment of the marketing mix of easyJet. It examines how the airline makes use of the 7Ps to devise its integrated marketing communications strategies. easyJet is a British multinational low-cost airline. Products and services of easyJet easyJet offers a number of services. One way and return tickets, holiday packages, and business travel are some of its popular services. It also offers other services such as car rental and airport transfers. easyJet offers group bookings for 15 or more people. […]

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PESTEL analysis of the hotel industry

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PESTEL analysis of the hotel industry This detailed ‘PESTEL analysis of the hotel industry’ aims to evaluate some of the macro factors that influence the global hotel industry, with particular references to the USA, the UK, and the EU. Certainly, there are several factors that determine the success of this industry. Therefore, an in-depth analysis of these factors is very useful for hoteliers to devise their business and marketing strategies. Political factors that may impact on the hotel industry  The hotel industry is a subdivision of the hospitality industry. Therefore, […]

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