Marketing Mix of Boeing (4Ps of Boeing)

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Marketing Mix of Boeing (4Ps of Boeing) This is a thorough analysis of the marketing mix of Boeing (4Ps of Boeing). It evaluates how the company’s marketing mix techniques have been developed to target the customers and impact on their purchase decisions. Product strategies of Boeing Boeing is a world-renowned aerospace company and the biggest manufacturing exporter of the United States of America. Its products and services fall into four broad categories i.e. commercial, defense, space, and services. Its portfolio includes commercial and military aircrafts, weapons, satellites, electronic and defense […]

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Marketing Mix of Airbus (4Ps of Airbus)

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Marketing Mix of Airbus (4Ps of Airbus) This is a detailed analysis of the marketing mix of Airbus (4Ps of Airbus). It examines how the company devises its marketing mix techniques to target the customers and influence their buying decisions. Product Strategies of Airbus Airbus is an internationally recognised company in the aerospace sector. Its product portfolio includes commercial aircraft, helicopters, satellites, launch vehicles, and military transports. It also provides data services, secure communications, navigation, urban mobility, and other services for its customers around the world (Airbus, 2021). The products […]

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PESTEL analysis of the restaurant industry

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PESTEL analysis of the restaurant industry This detailed PESTEL analysis of the restaurant industry examines how the industry is influenced by macro factors globally. As everyone needs to eat, the importance and power of the restaurant industry are not difficult to imagine. However, it is also true that not everyone eats in or orders food from restaurants. Political factors that impact on the restaurant industry Governments influence the restaurant industry with a variety of rules and regulations. Different countries have different tax systems and food standards that restaurants must adhere […]

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SWOT Analysis of Airbus (Airbus SWOT)

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SWOT Analysis of Airbus (Airbus SWOT) This is a comprehensive SWOT analysis of Airbus. It provides the readers with useful insights into some of the strengths and the weaknesses of Airbus. It also examines several growth opportunities and threats that may have strategic implications for the company. Airbus is a European multinational company, headquartered in the Netherlands, though its head office is in France. Strengths of Airbus Airbus is an established global leader in the aerospace sector and a leading manufacturer of commercial aircrafts. In fact, it is the largest aeronautics […]

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Marketing mix of easyJet (7Ps of easyJet)

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Marketing mix of easyJet (7Ps of easyJet) This is a detailed assessment of the marketing mix of easyJet. It examines how the airline makes use of the 7Ps to devise its integrated marketing communications strategies. easyJet is a British multinational low-cost airline. Products and services of easyJet easyJet offers a number of services. One way and return tickets, holiday packages, and business travel are some of its popular services. It also offers other services such as car rental and airport transfers. easyJet offers group bookings for 15 or more people. […]

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PESTEL analysis of the hotel industry

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PESTEL analysis of the hotel industry This detailed ‘PESTEL analysis of the hotel industry’ aims to evaluate some of the macro factors that influence the global hotel industry, with particular references to the USA, the UK, and the EU. Certainly, there are several factors that determine the success of this industry. Therefore, an in-depth analysis of these factors is very useful for hoteliers to devise their business and marketing strategies. Political factors that may impact on the hotel industry  The hotel industry is a subdivision of the hospitality industry. Therefore, […]

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PESTEL analysis of the hospitality industry

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PESTEL analysis of the hospitality industry This detailed ‘PESTEL analysis of the hospitality industry’ aims to examine some of the macro factors that have impacts on the global hospitality industry. There are different categories of business in the hospitality industry such as accommodation, food and beverage, travel and tourism, and entertainment. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. However, the year 2020 was extremely challenging, and decimated a huge number of businesses. Political factors that […]

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines)

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines) This is a detailed analysis of the marketing mix of Singapore Airlines. It attempts to assess the usefulness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). Singapore Airlines – a 5-star airline, is the flag carrier airline of Singapore. Products and services of Singapore Airlines Singapore Airlines has different types of cabins (classes) i.e. Suites, First Class, Business Class, Premium Economy Class, Economy Class, and its recently integrated SilkAir Economy Class, and SilkAir Business Class. Suites […]

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Marketing mix of British Airways (7Ps of British Airways)

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Marketing mix of British Airways (7Ps of British Airways) This is a detailed analysis of the marketing mix of British Airways. It attempts to evaluate the effectiveness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). British Airways, a full-service airline, is headquartered in London. It is the flag carrier airline of the UK. Products and services of British Airways British Airways offers four different travel classes for its passengers i.e. Economy, Premium Economy, Business, and First. While the Economy class provides value for money, the […]

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PESTEL analysis of the tourism industry

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PESTEL analysis of the tourism industry   This detailed ‘PESTEL analysis of the tourism industry’ aims to examine some of the macro factors that may have influences on the tourism industry in a number of countries and regions particularly, the USA, the UK, the EU, China, India, Canada, and Australia. The global travel and tourism industry is absolutely enormous. Indeed, it contributed 2.9 trillion U.S. dollars in 2019 to the global GDP (Lock, 2020). Political factors that may have influences on the tourism industry  Tourism is greatly influenced by the […]

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