SWOT Analysis of Airbus (Airbus SWOT)

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SWOT Analysis of Airbus (Airbus SWOT) This is a comprehensive SWOT analysis of Airbus. It provides the readers with useful insights into some of the strengths and the weaknesses of Airbus. It also examines several growth opportunities and threats that may have strategic implications for the company. Airbus is a European multinational company, headquartered in the Netherlands, though its head office is in France. Strengths of Airbus Airbus is an established global leader in the aerospace sector and a leading manufacturer of commercial aircrafts. In fact, it is the largest aeronautics […]

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Marketing mix of easyJet (7Ps of easyJet)

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Marketing mix of easyJet (7Ps of easyJet) This is a detailed assessment of the marketing mix of easyJet. It examines how the airline makes use of the 7Ps to devise its integrated marketing communications strategies. easyJet is a British multinational low-cost airline. Products and services of easyJet easyJet offers a number of services. One way and return tickets, holiday packages, and business travel are some of its popular services. It also offers other services such as car rental and airport transfers. easyJet offers group bookings for 15 or more people. […]

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PESTEL analysis of the hotel industry

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PESTEL analysis of the hotel industry This detailed ‘PESTEL analysis of the hotel industry’ aims to evaluate some of the macro factors that influence the global hotel industry, with particular references to the USA, the UK, and the EU. Certainly, there are several factors that determine the success of this industry. Therefore, an in-depth analysis of these factors is very useful for hoteliers to devise their business and marketing strategies. Political factors that may impact on the hotel industry  The hotel industry is a subdivision of the hospitality industry. Therefore, […]

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PESTEL analysis of the hospitality industry

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PESTEL analysis of the hospitality industry This detailed ‘PESTEL analysis of the hospitality industry’ aims to examine some of the macro factors that have impacts on the global hospitality industry. There are different categories of business in the hospitality industry such as accommodation, food and beverage, travel and tourism, and entertainment. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. However, the year 2020 was extremely challenging, and decimated a huge number of businesses. Political factors that […]

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines)

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines) This is a detailed analysis of the marketing mix of Singapore Airlines. It attempts to assess the usefulness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). Singapore Airlines – a 5-star airline, is the flag carrier airline of Singapore. Products and services of Singapore Airlines Singapore Airlines has different types of cabins (classes) i.e. Suites, First Class, Business Class, Premium Economy Class, Economy Class, and its recently integrated SilkAir Economy Class, and SilkAir Business Class. Suites […]

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Marketing mix of British Airways (7Ps of British Airways)

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Marketing mix of British Airways (7Ps of British Airways) This is a detailed analysis of the marketing mix of British Airways. It attempts to evaluate the effectiveness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). British Airways, a full-service airline, is headquartered in London. It is the flag carrier airline of the UK. Products and services of British Airways British Airways offers four different travel classes for its passengers i.e. Economy, Premium Economy, Business, and First. While the Economy class provides value for money, the […]

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PESTEL analysis of the tourism industry

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PESTEL analysis of the tourism industry   This detailed ‘PESTEL analysis of the tourism industry’ aims to examine some of the macro factors that may have influences on the tourism industry in a number of countries and regions particularly, the USA, the UK, the EU, China, India, Canada, and Australia. The global travel and tourism industry is absolutely enormous. Indeed, it contributed 2.9 trillion U.S. dollars in 2019 to the global GDP (Lock, 2020). Political factors that may have influences on the tourism industry  Tourism is greatly influenced by the […]

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Marketing mix of KFC (7Ps of KFC)

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Marketing mix of KFC (7Ps of KFC)  This is a detailed analysis of the marketing mix of KFC. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of KFC and explains how it uses these marketing mix techniques to grow its business. KFC is one of the largest fast food chain restaurants in the world. It is an American company, headquartered in Louisville, Kentucky. Products of KFC KFC has a wide variety of products e.g. chicken meals, vegan meals, drinks, treats, twisters, and salads. Its chicken […]

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SWOT Analysis of Costa Coffee (Costa Coffee SWOT)

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SWOT Analysis of Costa Coffee (Costa Coffee SWOT) This is a detailed SWOT analysis of Costa Coffee. It offers detailed insights into the strengths and the weaknesses of Costa Coffee. It also offers valuable thoughts concerning the opportunities that the company should consider and the threats that, it should keep close eyes on. Costa Coffee is a British coffeehouse chain, headquartered in Dunstable, England. It is a subsidiary of the Coca-Cola Company. Strengths of Costa Coffee Costa Coffee has achieved an internationally recognized brand name for coffee. There is a strong […]

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Marketing mix of Airbnb (7Ps of Airbnb)

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Marketing mix of Airbnb (7Ps of Airbnb) This article offers a detailed analysis of the marketing mix of Airbnb. Its purpose is to investigate the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Airbnb. It also aims to examine how the company has been making use of certain marketing strategies and techniques to take its message to the customers. Airbnb is an American vacation rental online marketplace, headquartered in California, the United States. Products and services of Airbnb Airbnb is a platform that people can use to […]

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