How And What

PESTEL analysis of McDonald’s (McDonald’s external environment analysis)

By: M Rahman | Tags:

PESTEL analysis of McDonald’s (McDonald’s external environment analysis) This detailed PESTEL analysis of McDonald’s aims to provide readers with insights into some of the key political, economic, social, technological, environmental, and legal factors that impact on the current and future success of McDonald’s. McDonald’s is the largest fast-food restaurant chain in the world. It has shown its strengths very well in adapting to changes in its business environment. Political factors affecting McDonald’s Political factors can provide companies with both opportunities and threats. These factors play a crucial role in their […]

Marketing mix of American Airlines

By: Joe David | Tags:

Marketing mix of American Airlines This is a detailed analysis of the marketing mix of American Airlines. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of American Airlines and explains the airline’s business & marketing strategies. American Airlines is a major airline in the world, headquartered in Fort Worth, Texas, the USA. Products and services of American Airlines American Airlines together with its regional partner American Eagle, offers around 6,700 flights daily to 350 destinations in 50 countries (American Airlines, 2020). It offers customers different […]

Marketing mix of Burger King (BK)

By: M Rahman | Tags: Marketing in Tourism & Hospitality

Marketing mix of Burger King (BK) This is a detailed analysis of the marketing mix of Burger King. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of Burger King and explains its business & marketing strategies. Burger King is an American fast food restaurant, headquartered in Florida. It was founded in 1953 as Insta-Burger King; however, renamed as Burger King in 1954. Marketing mix of Burger King (BK) Products of Burger King Burger King divides its menu into different categories i.e. flame-grilled burgers, crispy and […]

SWOT analysis of Pizza Hut – Pizza Hut SWOT analysis

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Pizza Hut This is a detailed SWOT analysis of Pizza Hut. It aims to examine the strengths and the weaknesses of Pizza Hut. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Pizza Hut was founded in Wichita, USA in 1958 by two brothers Dan and Frank Carney. It came to the United Kingdom in 1973. Strengths of Pizza Hut Pizza Hut has a proud and long-standing history. In 1958, two Carney brothers borrowed $600 from […]

SWOT analysis of Holiday Inn

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Holiday Inn This is a detailed SWOT analysis of Holiday Inn. It aims to examine the strengths and the weaknesses of Holiday Inn. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Holiday Inn is a British-owned American brand of hotels. It was founded in the USA in 1952. Strengths of Holiday Inn Holiday Inn is a modern hotel that provides business and leisure travellers with the comfort they seek. It has 1,186 hotels with 215,714 […]

SWOT analysis of Airbnb

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Airbnb This article is about a detailed SWOT analysis of Airbnb. It aims to analyse the strengths and the weaknesses of Airbnb. It also aims to explore the opportunities and the threats facing the company. Air‌b‌n‌b‌‌ ‌I‌n‌c‌.‌ is an American online marketplace which was founded in 2008. Strengths of Airbnb Airbnb provides access to 6+ million unique places to stay in 100,000+ cities and 191 countries and regions (Airbnb, 2019). This is a remarkable achievement for a company that started its journey not so long ago. Airbnb’s hosts run thousands of […]

SWOT analysis of Hyatt Hotels (Hyatt SWOT Analysis)

By: Veeren Gowrea | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Hyatt Hotels (Hyatt SWOT Analysis) This is a detailed SWOT analysis of Hyatt Hotels. It aims to examine the strengths and the weaknesses of Hyatt Hotels Corporation. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Strengths of Hyatt Hotels In 1957, Jay Pritzker purchased the Hyatt House motel next to the Los Angeles International Airport from his business partner Hyatt von Dehn. With his brother Donald Pritzker and other family members, he developed the Hyatt […]

SWOT analysis of Thomas Cook

By: Joe David | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Thomas Cook This is a detailed SWOT analysis of Thomas Cook. It aims to examine the strengths and the weaknesses of Thomas Cook Group plc. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Thomas Cook Group plc is a British global leisure travel company. While the history of the company dates back to 1841, Thomas Cook AG and MyTravel Group plc merged in 2007 to form what is known today as Thomas Cook Group plc. […]

SWOT analysis of Lufthansa

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Lufthansa This article is about a detailed SWOT analysis of Lufthansa. It aims to analyse the strengths and the weaknesses of Lufthansa. It also aims to explore the opportunities and the threats facing the airline. Lufthansa is a German airline which operates from two main hubs: Frankfurt airport and Munich airport. Strengths of Lufthansa Lufthansa is one of the largest airlines in Europe. It is owned by The Lufthansa Group which has operations around the world with more than 550 subsidiaries and investment companies in its portfolio. […]

SWOT analysis of Air France

By: Veeren Gowrea | Tags:

SWOT analysis of Air France This is a detailed SWOT analysis of Air France. It aims to analyse the strengths and the weaknesses of Air France. It also aims to explore the opportunities and the threats facing the airline. Air France is a subsidiary of the Air France–KLM Group and a founding member of the SkyTeam global airline alliance. Strengths of Air France Strong brand names Air France was created in 1933 as the national airline of France as a result of the combination of five smaller French airlines i.e. […]