Advantages and disadvantages of personal selling

By: | Tags:

Advantages and disadvantages of personal selling This is a detailed article on the advantages and disadvantages of personal selling. It identifies some of the main advantages that organisations should enjoy if they used personal selling and the potential challenges that could be associated with it. It also explores related issues such as definition of personal selling, skills, abilities, and qualities of salespeople, and objectives of personal selling. Definition of personal selling According to BPP Publishing Media (2000) personal selling is the use of salespeople to sell and supply goods. It […]

READ MORE

SWOT Analysis of the Walt Disney Company (Disney SWOT)

By: | Tags:

SWOT Analysis of the Walt Disney Company (Disney SWOT) This is a detailed SWOT analysis of the Walt Disney Company. It addresses a number of issues i.e. strengths, weaknesses, opportunities, and threats that could be very crucial for the company’s future strategic planning. It sheds light on these issues which Disney’s stakeholders should take into account while evaluating its current position and future prospects. Strengths of the Walt Disney Company The Walt Disney Company is an international family entertainment and media enterprise. It is widely known as Disney. Two brothers […]

READ MORE

Marketing mix of Nestle (4Ps of Nestle)

By: | Tags:

Marketing mix of Nestle (4Ps of Nestle) This article offers an in-depth analysis of the marketing mix of Nestle. It evaluates the strategies and techniques with regards to the 4Ps (Product, Price, Place, and Promotion) of Nestle. Nestlé S.A. is a Swiss conglomerate. It has been producing food and beverage products for over 150 years. It is considered the largest fast moving consumer goods company in the world. Nestle’s products Nestle’s products are divided into different categories i.e. baby foods, cereals, chocolate & confectionery, bottled water, coffee, culinary, chilled & […]

READ MORE

SWOT Analysis of Carrefour (Carrefour SWOT)

By: | Tags:

SWOT Analysis of Carrefour (Carrefour SWOT) This is a detailed SWOT analysis of Carrefour. It aims to provide the readers with significant insights into the strengths and the weaknesses of Carrefour. It also aims to examine a number of potential opportunities and threats that the company should explore and diagnose to keep its operations smooth and grow further. Carrefour is a French retail specialist multinational corporation. It opened its first supermarket in 1960 (Carrefour, 2021). Strengths of Carrefour Carrefour is one of the leading brands in the retail sector. It […]

READ MORE

SWOT Analysis of Procter and Gamble

By: | Tags:

SWOT Analysis of Procter and Gamble This is a detailed SWOT analysis of Procter and Gamble. It offers insights into the strengths and the weaknesses of Procter and Gamble. It also explores the opportunities and the threats to the company. Procter and Gamble is an American multinational consumer goods company, headquartered in Ohio, the USA. Strengths of Procter and Gamble Procter and Gamble was founded more than 180 years ago as a soap and candle company. At present it is one of the largest consumer goods companies in the world […]

READ MORE

Marketing mix of Marks & Spencer (M&S)

By: | Tags:

Marketing mix of Marks & Spencer (M&S) This detailed analysis of the marketing mix of Marks & Spencer (M&S) aims to look into the 4Ps i.e. product, price, place, and promotion strategies of Marks & Spencer. M&S is a leading British retailer, headquartered in London. It was founded in 1884. Products of Marks & Spencer (M&S) Marks & Spencer’s products are categorised as Women, Lingerie, Beauty, Men, Kids, Home, Furniture, Food, Flowers, Wine, Gifts & Hampers, Offers, and Inspire Me (Style & Living). Christmas is another category which offers Christmas […]

READ MORE

Marketing mix of Unilever (4Ps of Unilever)

By: | Tags:

Marketing mix of Unilever (4Ps of Unilever) This article offers an in-depth analysis of the marketing mix of Unilever. It examines the 4Ps (Product, Price, Place, and Promotion) of Unilever and examines how it has been making use of these marketing techniques to appeal to its customers and continue its journey globally. Unilever is a British-Dutch multinational company. Around 2 billion people use its products every day (Unilever, 2020). Marketing mix of Unilever (4Ps of Unilever) Unilever’s products Unilever’s products fall into three broad categories i.e. foods & refreshment, home […]

READ MORE

Marketing mix of Primark (7Ps of Primark)

By: | Tags:

Marketing mix of Primark (7Ps of Primark) This detailed analysis of the marketing mix of Primark examines the 7Ps (Product, Price, Place, Promotion, Process, People and Physical evidence) of Primark and explains the company’s business & marketing strategies. Primark is an Irish fast fashion retailer, headquartered in Dublin, Ireland. Its first store was opened in June 1969 under the name Penneys. It is one of the most famous and popular fashion and clothing brands in the UK. Primark’s products Primark’s key product lines are Women, Men, Kids, Baby, Home, and […]

READ MORE

SWOT analysis of Unilever

By: | Tags:

SWOT analysis of Unilever This detailed ‘SWOT analysis of Unilever’ examines the strengths and the weaknesses of Unilever. It also examines the opportunities the company should explore and the threats it must deal with effectively. Unilever is a British-Dutch multinational company, founded in 1929. It is headquartered in London, the UK and Rotterdam, the Netherlands. Strengths of Unilever Unilever is a consumer goods company. It has over 400 brands in its mega portfolio. Its most famous and the leading brands are but not limited to PG Tips, Lipton, Knorr, Ben & […]

READ MORE

SWOT analysis of Oxfam (Oxfam SWOT explained)

By: | Tags:

SWOT analysis of Oxfam (Oxfam SWOT explained) This detailed SWOT analysis of Oxfam aims to examine the strengths and the weaknesses of Oxfam. It also attempts to examine the opportunities the organisation should explore and the threats it should keep close eyes on. Oxfam is a confederation of 19 affiliate members, led and managed by Oxfam International. It was founded in1942 in Oxford, the UK. Strengths of Oxfam Oxfam along with its affiliates, operates in more than 90 countries to tackle the challenges of poverty and respond to any emergencies. […]

READ MORE