Marketing mix of Cadbury (4Ps of Cadbury)

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Marketing mix of Cadbury (4Ps of Cadbury) This analysis of the marketing mix of Cadbury (4Ps of Cadbury) explores the company’s strategies and techniques to send an integrated message to its customers. Cadbury is a British multinational company, headquartered at Uxbridge in London. It is one of the largest confectionary companies in the world. Product strategies of Cadbury Cadbury is famous for its high-quality products. In fact, it has a large range of products which include chocolates, biscuits, ice cream, beverages, bars, and desserts. Its products come under different brand […]

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Marketing Mix of Carrefour (4Ps of Carrefour)

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Marketing Mix of Carrefour (4Ps of Carrefour) This analysis of the marketing mix of Carrefour (4Ps of Carrefour) sheds light on how the company has developed several techniques and strategies to communicate with its target audience. Carrefour, a French company, is a leading global retailer. It has over 321,000 employees around the world (Carrefour, 2021). Product strategies of Carrefour Carrefour sells food and non-food items including mobile phones, electronics, beauty, and many more. It has many own branded products which enable it to gain higher profits. Its products and services […]

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Marketing mix of Ikea (4Ps of Ikea)

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Marketing mix of Ikea (4Ps of Ikea) This is a detailed analysis of the marketing mix of Ikea (4Ps of Ikea). Ikea was founded by Ingvar Kamprad in 1953. It has made remarkable progress over the years, and its marketing strategy played a significant role behind the success. Its digital marketing strategies have indeed drawn the attention of many customers, organisations, and academics. Product strategies of Ikea  Ikea is one of the world’s famous home furnishing retail brands. It is well known for its ready-to-assemble furniture. It targets middle income […]

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Marketing Mix of Nike (4Ps of Nike)

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Marketing Mix of Nike (4Ps of Nike) This article aims to examine the marketing mix of Nike (4Ps of Nike). Nike is an American company, headquartered in Beaverton, Oregon, the USA. It officially became Nike Inc. in 1971 though it started its journey in 1964 as ‘Blue Ribbon Sports’. Product strategies of Nike Nike is the world’s largest supplier and manufacturer of athletic shoes, apparel, and other sports equipment. Its products are organized in five categories i.e. new release, men, women, kids, sale, back to school, and collections (Nike, 2021). […]

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Marketing Mix of Adidas (4Ps of Adidas)

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Marketing Mix of Adidas (4Ps of Adidas) This is a detailed analysis of the marketing mix of Adidas (4Ps of Adidas). Adidas is one of the largest sportwear manufacturers in the world. It is a German company, headquartered at Herzogenaurach in Germany. Product strategies of Adidas  Adidas is a reputable brand in the sportswear industry. It is the second largest manufacturer of sportswear in the world. It designs and manufactures footwear, apparel, and accessories. It manufactures products for men, women, and kids. Shoes, clothing, accessories, sports, and back to school […]

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Marketing Mix of Sony (4Ps of Sony)

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Marketing Mix of Sony (4Ps of Sony) This is a detailed analysis of the marketing mix of Sony. It examines how Sony Corporation devises its product, price, place, and promotion strategies to communicate with its target audience. Sony is a globally recognized multinational company. Its diverse business portfolio requires complex considerations in devising the marketing mix. Product strategies of Sony Sony has a diversified product portfolio consisting of products and services. Some of its products and services are televisions – Android TV, LCD, LED, smart phones and tablets, computer hard […]

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Marketing mix of Sobeys (4Ps of Sobeys)

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Marketing mix of Sobeys (4Ps of Sobeys) This is a comprehensive analysis of the marketing mix of Sobeys. It aims to examine the company’s 4Ps i.e. product, price, place, and promotion strategies. Sobeys Inc. is a Canadian company, headquartered in Stellarton, Nova Scotia. Product strategies of Sobeys Sobeys’ products fall into diverse categories i.e. baby, bakery, baking, dairy, deli, drinks, frozen foods, fresh fruits and vegetables, health & beauty, households products, meat & seafood, soup, broth & bouillon, snacks & candy, seasonal, pantry, pets, and prepared foods. It launched its private […]

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Advantages and disadvantages of public relations (PR)

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Advantages and disadvantages of public relations (PR) This article aims to examine some of the advantages and disadvantages of public relations (PR). It also explores issues such as definitions, types, and techniques of public relations. PR is an art of convincing others. It is a method to capture the consideration and attention of the publics without paying for it! Definitions of public relations (PR) According to the Institute of Public Relations UK (2003) cited in Lancaster and Reynolds (2004) public relations is the deliberate, planned, and sustained effort to establish […]

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SWOT Analysis of General Electric (GE)

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SWOT Analysis of General Electric (GE) This is a comprehensive SWOT analysis of General Electric (GE). It aims to provide the readers with insights into some of the strengths and the weaknesses of General Electric. It also sheds lights on several opportunities that the company should consider for future growth and the threats that it should devise formidable strategies against. The General Electric is an American multinational company, headquartered in Boston, the USA. Strengths of General Electric (GE) General Electric has a substantial market experience. It was founded by Thomas […]

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SWOT Analysis of Boeing (Boeing SWOT)

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SWOT Analysis of Boeing (Boeing SWOT) This is a comprehensive SWOT analysis of Boeing. It attempts to evaluate the strengths and the weaknesses of Boeing. Likewise, it attempts to examine some opportunities that the company can explore and the threats that it should build resilient walls against. Boeing is one of the largest aerospace companies in the world. Its headquarter is in Chicago, the USA. Strengths of Boeing Boeing is one of the largest manufacturers of aircrafts, helicopters, space vehicles and some others. It is also a defense contractor for […]

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