Marketing Mix of Sony (4Ps of Sony)

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Marketing Mix of Sony (4Ps of Sony) This is a detailed analysis of the marketing mix of Sony. It examines how Sony Corporation devises its product, price, place, and promotion strategies to communicate with its target audience. Sony is a globally recognized multinational company. Its diverse business portfolio requires complex considerations in devising the marketing mix. Product strategies of Sony Sony has a diversified product portfolio consisting of products and services. Some of its products and services are televisions – Android TV, LCD, LED, smart phones and tablets, computer hard […]

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Marketing mix of Sobeys (4Ps of Sobeys)

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Marketing mix of Sobeys (4Ps of Sobeys) This is a comprehensive analysis of the marketing mix of Sobeys. It aims to examine the company’s 4Ps i.e. product, price, place, and promotion strategies. Sobeys Inc. is a Canadian company, headquartered in Stellarton, Nova Scotia. Product strategies of Sobeys Sobeys’ products fall into diverse categories i.e. baby, bakery, baking, dairy, deli, drinks, frozen foods, fresh fruits and vegetables, health & beauty, households products, meat & seafood, soup, broth & bouillon, snacks & candy, seasonal, pantry, pets, and prepared foods. It launched its private […]

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Advantages and disadvantages of public relations (PR)

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Advantages and disadvantages of public relations (PR) This article aims to examine some of the advantages and disadvantages of public relations (PR). It also explores issues such as definitions, types, and techniques of public relations. PR is an art of convincing others. It is a method to capture the consideration and attention of the publics without paying for it! Definitions of public relations (PR) According to the Institute of Public Relations UK (2003) cited in Lancaster and Reynolds (2004) public relations is the deliberate, planned, and sustained effort to establish […]

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SWOT Analysis of General Electric (GE)

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SWOT Analysis of General Electric (GE) This is a comprehensive SWOT analysis of General Electric (GE). It aims to provide the readers with insights into some of the strengths and the weaknesses of General Electric. It also sheds lights on several opportunities that the company should consider for future growth and the threats that it should devise formidable strategies against. The General Electric is an American multinational company, headquartered in Boston, the USA. Strengths of General Electric (GE) General Electric has a substantial market experience. It was founded by Thomas […]

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SWOT Analysis of Boeing (Boeing SWOT)

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SWOT Analysis of Boeing (Boeing SWOT) This is a comprehensive SWOT analysis of Boeing. It attempts to evaluate the strengths and the weaknesses of Boeing. Likewise, it attempts to examine some opportunities that the company can explore and the threats that it should build resilient walls against. Boeing is one of the largest aerospace companies in the world. Its headquarter is in Chicago, the USA. Strengths of Boeing Boeing is one of the largest manufacturers of aircrafts, helicopters, space vehicles and some others. It is also a defense contractor for […]

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SWOT Analysis of Kellogg’s (Kellogg Company)

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SWOT Analysis of Kellogg’s (Kellogg Company) This is a detailed SWOT analysis of Kellogg’s. It aims to provide the readers with thorough insights into the strengths and the weaknesses of Kellogg’s. It also aims to explore some of the opportunities that the company should consider for further growth, and some of the threats that it should build a resilient wall against. The Kellogg Company, known widely as Kellogg’s, is an American multinational food manufacturing company headquartered in Michigan, the USA. Strengths of Kellogg’s The Kellogg company was founded by W. […]

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SWOT analysis of Poundland (Dealz SWOT analysis)

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SWOT analysis of Poundland (Dealz SWOT analysis) This is a detailed SWOT analysis of Poundland. It aims to examine the strengths and the weaknesses of Poundland/Dealz. It also examines the opportunities the retailer should explore and the threats it should keep a close eye on. Poundland is a British variety store chain which opened its first store in Burton-upon-Trent in 1990. Its corporate head office is in Wednesbury, the UK. It operates in the Republic of Ireland, and some other countries in the EU under the brand name of Dealz. […]

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Advantages and disadvantages of word-of-mouth marketing

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Advantages and disadvantages of word-of-mouth marketing This article aims to identify some of the advantages and disadvantages of word-of-mouth marketing. It also explores the definitions of word-of-mouth marketing and provides the readers with a comprehensive insight into the topic. Definitions of word-of-mouth marketing According to Kotler et al. (2009) word-of-mouth (WOM) is an interpersonal communication of products and services where the receiver regards the communicator as impartial. According to the Cambridge dictionary (2021) word-of-mouth (WOM) refers to people talking about something or telling people about something. The idea of word-of-mouth […]

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SWOT Analysis of Tesla (Tesla SWOT)

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SWOT Analysis of Tesla (Tesla SWOT) This is a detailed SWOT analysis of Tesla. The purpose of this article is to analyse the strengths of Tesla as a company as well as the weaknesses it currently has. It also examines the opportunities that the company should explore, and the threats it must fend off. Tesla was founded in 2003 and the first car it had launched was the Roadster back in 2008 (Tesla, 2021). Strengths of Tesla Tesla has really led the way when it comes to manufacturing all electric […]

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Advantages and disadvantages of telemarketing

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Advantages and disadvantages of telemarketing This article aims to explore some of the advantages and disadvantages of telemarketing. It also looks into the definitions of telemarketing and its different types. Telemarketing is a widely used method of marketing communication; however, it has earned a bad reputation due to its invasive nature. Definitions of telemarketing According to Kotler et al. (2009) telemarketing is the use of the telephone and call centres to attract prospects and provide service by taking orders and answering questions. Telemarketing is sometimes referred to as telesales. It […]

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