SWOT analysis of Lidl (Lidl SWOT) This is a detailed SWOT analysis of Lidl. It examines the strengths and the weaknesses of Lidl. It also…
Marketing mix of Apple (7Ps of Apple) This detailed analysis of the marketing mix of Apple aims to examine the 7Ps (Product, Price, Place, Promotion,…
SWOT analysis of Tesco (Tesco SWOT) This is a detailed SWOT analysis of Tesco. It aims to examine the strengths and the weaknesses of Tesco.…
Marketing mix of Coca-Cola (4Ps of Coca-Cola) This is a detailed analysis of the marketing mix of Coca-Cola. It analyses the 4Ps (Product, Price, Place,…
A product typically goes through a number of stages in its life cycle. Each stage offers opportunities as well as challenges, and therefore, you need…
Marketing mix of ASDA (7Ps of ASDA) This detailed analysis of the marketing mix of ASDA explores the 7Ps (Product, Price, Place, Promotion, Process, People,…
Marketing mix of Tesco (7Ps of Tesco) This is a detailed analysis of the marketing mix of Tesco (7Ps of Tesco). It analyses how Tesco…
Definition of personal selling Personal selling is one of the major elements of promotional mix. It is a face-to-face activity which takes place between the…
Definition of the product life cycle The product life cycle is a very important topic in marketing. According to Lancaster & Reynolds (2004), the product…
Different techniques of sales promotion This article examines different techniques of sales promotion. There is no doubt that competition is very intense almost in all…