SWOT analysis of Poundland (Dealz SWOT analysis)

By: | Tags:

SWOT analysis of Poundland (Dealz SWOT analysis) This is a detailed SWOT analysis of Poundland. It aims to examine the strengths and the weaknesses of Poundland/Dealz. It also examines the opportunities the retailer should explore and the threats it should keep a close eye on. Poundland is a British variety store chain which opened its first store in Burton-upon-Trent in 1990. Its corporate head office is in Wednesbury, the UK. It operates in the Republic of Ireland, and some other countries in the EU under the brand name of Dealz. […]

READ MORE

Advantages and disadvantages of word-of-mouth marketing

By: | Tags:

Advantages and disadvantages of word-of-mouth marketing This article aims to identify some of the advantages and disadvantages of word-of-mouth marketing. It also explores the definitions of word-of-mouth marketing and provides the readers with a comprehensive insight into the topic. Definitions of word-of-mouth marketing According to Kotler et al. (2009) word-of-mouth (WOM) is an interpersonal communication of products and services where the receiver regards the communicator as impartial. According to the Cambridge dictionary (2021) word-of-mouth (WOM) refers to people talking about something or telling people about something. The idea of word-of-mouth […]

READ MORE

SWOT Analysis of Tesla (Tesla SWOT)

By: | Tags:

SWOT Analysis of Tesla (Tesla SWOT) This is a detailed SWOT analysis of Tesla. The purpose of this article is to analyse the strengths of Tesla as a company as well as the weaknesses it currently has. It also examines the opportunities that the company should explore, and the threats it must fend off. Tesla was founded in 2003 and the first car it had launched was the Roadster back in 2008 (Tesla, 2021). Strengths of Tesla Tesla has really led the way when it comes to manufacturing all electric […]

READ MORE

Advantages and disadvantages of telemarketing

By: | Tags:

Advantages and disadvantages of telemarketing This article aims to explore some of the advantages and disadvantages of telemarketing. It also looks into the definitions of telemarketing and its different types. Telemarketing is a widely used method of marketing communication; however, it has earned a bad reputation due to its invasive nature. Definitions of telemarketing According to Kotler et al. (2009) telemarketing is the use of the telephone and call centres to attract prospects and provide service by taking orders and answering questions. Telemarketing is sometimes referred to as telesales. It […]

READ MORE

Advantages and disadvantages of personal selling

By: | Tags:

Advantages and disadvantages of personal selling This is a detailed article on the advantages and disadvantages of personal selling. It identifies some of the main advantages that organisations should enjoy if they used personal selling and the potential challenges that could be associated with it. It also explores related issues such as definition of personal selling, skills, abilities, and qualities of salespeople, and objectives of personal selling. Definition of personal selling According to BPP Publishing Media (2000) personal selling is the use of salespeople to sell and supply goods. It […]

READ MORE

SWOT Analysis of the Walt Disney Company (Disney SWOT)

By: | Tags:

SWOT Analysis of the Walt Disney Company (Disney SWOT) This is a detailed SWOT analysis of the Walt Disney Company. It addresses a number of issues i.e. strengths, weaknesses, opportunities, and threats that could be very crucial for the company’s future strategic planning. It sheds light on these issues which Disney’s stakeholders should take into account while evaluating its current position and future prospects. Strengths of the Walt Disney Company The Walt Disney Company is an international family entertainment and media enterprise. It is widely known as Disney. Two brothers […]

READ MORE

Marketing mix of Nestle (4Ps of Nestle)

By: | Tags:

Marketing mix of Nestle (4Ps of Nestle) This article offers an in-depth analysis of the marketing mix of Nestle. It evaluates the strategies and techniques with regards to the 4Ps (Product, Price, Place, and Promotion) of Nestle. Nestlé S.A. is a Swiss conglomerate. It has been producing food and beverage products for over 150 years. It is considered the largest fast moving consumer goods company in the world. Nestle’s products Nestle’s products are divided into different categories i.e. baby foods, cereals, chocolate & confectionery, bottled water, coffee, culinary, chilled & […]

READ MORE

SWOT Analysis of Carrefour (Carrefour SWOT)

By: | Tags:

SWOT Analysis of Carrefour (Carrefour SWOT) This is a detailed SWOT analysis of Carrefour. It aims to provide the readers with significant insights into the strengths and the weaknesses of Carrefour. It also aims to examine a number of potential opportunities and threats that the company should explore and diagnose to keep its operations smooth and grow further. Carrefour is a French retail specialist multinational corporation. It opened its first supermarket in 1960 (Carrefour, 2021). Strengths of Carrefour Carrefour is one of the leading brands in the retail sector. It […]

READ MORE

SWOT Analysis of Procter and Gamble

By: | Tags:

SWOT Analysis of Procter and Gamble This is a detailed SWOT analysis of Procter and Gamble. It offers insights into the strengths and the weaknesses of Procter and Gamble. It also explores the opportunities and the threats to the company. Procter and Gamble is an American multinational consumer goods company, headquartered in Ohio, the USA. Strengths of Procter and Gamble Procter and Gamble was founded more than 180 years ago as a soap and candle company. At present it is one of the largest consumer goods companies in the world […]

READ MORE

Marketing mix of Marks & Spencer (M&S)

By: | Tags:

Marketing mix of Marks & Spencer (M&S) This detailed analysis of the marketing mix of Marks & Spencer (M&S) aims to look into the 4Ps i.e. product, price, place, and promotion strategies of Marks & Spencer. M&S is a leading British retailer, headquartered in London. It was founded in 1884. Products of Marks & Spencer (M&S) Marks & Spencer’s products are categorised as Women, Lingerie, Beauty, Men, Kids, Home, Furniture, Food, Flowers, Wine, Gifts & Hampers, Offers, and Inspire Me (Style & Living). Christmas is another category which offers Christmas […]

READ MORE