Marketing mix of Primark (7Ps of Primark)

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Marketing mix of Primark (7Ps of Primark) This detailed analysis of the marketing mix of Primark examines the 7Ps (Product, Price, Place, Promotion, Process, People and Physical evidence) of Primark and explains the company’s business & marketing strategies. Primark is an Irish fast fashion retailer, headquartered in Dublin, Ireland. Its first store was opened in June 1969 under the name Penneys. It is one of the most famous and popular fashion and clothing brands in the UK. Primark’s products Primark’s key product lines are Women, Men, Kids, Baby, Home, and […]

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SWOT analysis of Unilever

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SWOT analysis of Unilever This detailed ‘SWOT analysis of Unilever’ examines the strengths and the weaknesses of Unilever. It also examines the opportunities the company should explore and the threats it must deal with effectively. Unilever is a British-Dutch multinational company, founded in 1929. It is headquartered in London, the UK and Rotterdam, the Netherlands. Strengths of Unilever Unilever is a consumer goods company. It has over 400 brands in its mega portfolio. Its most famous and the leading brands are but not limited to PG Tips, Lipton, Knorr, Ben & […]

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SWOT analysis of Oxfam (Oxfam SWOT explained)

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SWOT analysis of Oxfam (Oxfam SWOT explained) This detailed SWOT analysis of Oxfam aims to examine the strengths and the weaknesses of Oxfam. It also attempts to examine the opportunities the organisation should explore and the threats it should keep close eyes on. Oxfam is a confederation of 19 affiliate members, led and managed by Oxfam International. It was founded in1942 in Oxford, the UK. Strengths of Oxfam Oxfam along with its affiliates, operates in more than 90 countries to tackle the challenges of poverty and respond to any emergencies. […]

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SWOT analysis of Tata Motors

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SWOT analysis of Tata Motors This is a detailed SWOT analysis of Tata Motors. It aims to examine the strengths and the weaknesses of Tata Motors. It also examines the opportunities the company should explore and the threats it should address with appropriate strategies. Tata Motors is an Indian multinational automobile manufacturing company, headquartered in Mumbai, India. It is a part of the world-renowned, $100 billion worth Tata Group, an Indian conglomerate. Strengths of Tata Motors Tata Motors was established in 1945. It has accumulated a lot of industry experience […]

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SWOT analysis of GAP (GAP Inc. SWOT analysis)

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SWOT analysis of GAP (GAP Inc. SWOT analysis) This detailed SWOT analysis of GAP aims to analyse the strengths and the weaknesses of GAP Inc. It also aims to examine the opportunities and the threats facing the company. The GAP Inc. is an American fashion retailer, headquartered in San Francisco, California, the USA. It was founded in 1969 by Donald Fisher and Doris F. Fisher. Strengths of GAP GAP has been growing rapidly since its inception in 1969. It has grown from a single store to a global brand name. […]

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SWOT analysis of Waitrose (Waitrose & Partners)

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SWOT analysis of Waitrose This detailed SWOT analysis of Waitrose examines the strengths and the weaknesses of Waitrose & Partners. It also examines the opportunities and the threats facing the company. Waitrose & Partners, simply called ‘Waitrose’, is a British retailer of groceries, headquartered in Bracknell, Berkshire, England. It was founded by Wallace Waite, Arthur Rose and David Taylor in 1904. John Lewis Partnership is the parent company of Waitrose. SWOT analysis of Waitrose Strengths of Waitrose Waitrose has been in the market since 1904; hence a great market experience. […]

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SWOT analysis of Huawei

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SWOT analysis of Huawei This detailed SWOT analysis of Huawei aims to examine the strengths and the weaknesses of Huawei. It also aims to examine the opportunities the company should explore and the likely threats it should keep an eye on. Huawei Technologies Co., Ltd is a Chinese multinational technology company headquartered in Shenzhen. It was founded in 1987. Strengths of Huawei Huawei has already reached out to more than 170 countries and regions with a relatively short period of time and serves more than 3 billion people around the […]

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Advantages and disadvantages of branding

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Advantages and disadvantages of branding This article aims to explore some of the advantages and disadvantages of branding. As marketplaces are extremely competitive now-a-days, drawing the attention of prospective customers, and retaining them in the long run are very difficult jobs. However, one of the ways organisations can deal with this is by turning to branding for assistance. Branding makes a product or service identifiable in the marketplace. What is branding? ‘A brand is a name that is given to a particular product or service or range of products and […]

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Definition and nature of marketing

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Definition and nature of marketing This article ‘definition and nature of marketing’ aims to explore some of the definitions of marketing. It also aims to explore the nature of marketing. Certainly, there has been a lot of research in the field of marketing and a good number of marketing intellectuals and relevant organisations have attempted to define marketing. It is almost unanimously agreed that at its core, marketing is about understanding customers. Definition of marketing According to the Chartered Institute of Marketing (CIM) UK (2019), marketing is the management process […]

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Advantages and disadvantages of sales promotion

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Advantages and disadvantages of sales promotion This article aims to explore some of the advantages and disadvantages of sales promotion. There is no doubt that companies use different types of sales promotion very often to increase sales and beat competition. However, like all other marketing techniques, sales promotion has its own disadvantages too. It may turn out to be too costly if done too much without careful planning. Definition of sales promotion According to the Institute of Sales Promotion UK as cited in BPP Learning Media (2010), sales promotion refers […]

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