Differences between price penetration and price skimming

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Differences between price penetration and price skimming This article explores the differences between price penetration and price skimming. Pricing is a complex issue for any business as price is not simply a number on tag. It is more than that. It comes in many forms and performs many functions (Kotler et al., 2009).     What is price penetration? According to BPP Learning Media (2010) price penetration refers to pricing a new product low with a view to maximizing market penetration before competitors can enter the market. It is a […]

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Marketing Mix of Poundland (4Ps of Poundland)

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Marketing Mix of Poundland (4Ps of Poundland) This is a detailed analysis of the marketing mix of Poundland (4Ps of Poundland). Poundland is a chain of discount stores which sells most of its items for £1. It is a great place to find bargains on a wide range of items.   Product strategies of Poundland Poundland sells a range of more than 3,000 items (Poundland, 2022). All these items fall under several categories i.e. Food & Drink, Health & Beauty, Home & Pet, Entertainment & DIY, Stationary & Crafts, Services, […]

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Marketing mix of Morrisons (4Ps of Morrisons)

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Marketing mix of Morrisons (4Ps of Morrisons) This is a detailed analysis of the marketing mix of Morrisons (4Ps of Morrisons). Morrisons is the 4th largest supermarket chain in the United Kingdom. However, it is closely followed by Aldi. Competition for the marker dominance is fierce; and therefore, it is extremely important for Morrisons to review its marketing strategy regularly.   Product strategies of Morrisons Morrisons sells a wide variety of products. Its products are categorised into Meat & Poultry, Fish & Seafood, Fruit & Veg, Fresh, Bakery & Cakes, […]

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Marketing mix of Kellogg’s (4Ps of Kellogg’s)

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Marketing mix of Kellogg’s (4Ps of Kellogg’s) This is a detailed assessment of the marketing mix of Kellogg’s (4Ps of Kellogg’s). It explains how the Kellogg company uses its marketing mix elements to appeal to the customers. The Kellogg Company is an American multinational food manufacturing company. It is widely known as Kellogg’s.   Product strategies of Kellogg’s Kellogg’s manufactures various types of breakfast cereals and food products. Its products fall into different categories i.e. Breakfast Favorites & Treats, Cereal & Granola, Frozen Breakfast, Plant-Based Protein, Protein Bars & Shakes, […]

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Marketing mix of Waitrose (4Ps of Waitrose)

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Marketing mix of Waitrose (4Ps of Waitrose) This is a detailed assessment of the marketing mix of Waitrose. It assesses how the retailer uses the 4Ps i.e. product, price, place, and promotion to target its customers. Waitrose & Partners is a British retailer of groceries which is simply known as ‘Waitrose’.   Table of Contents Product strategies of Waitrose Pricing strategies of Waitrose Place/Distribution channels of Waitrose Promotional strategies of Waitrose   Product strategies of Waitrose Waitrose is a well-known supermarket in the United Kingdom. Its product range includes grocery […]

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Advantages and disadvantages of green marketing

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Advantages and disadvantages of green marketing This analytical write-up assesses some of the advantages and disadvantages of green marketing. Certainly, there are many advantages of adopting green marketing practices. However, what about the disadvantages? Surely, there are some!   What is green marketing? According to AMA – American Marketing Association (2022) green marketing refers to the development and marketing of products that are presumed to be environmentally safe (i.e., designed to minimize negative effects on the physical environment or to improve its quality). However, this concept may also be used […]

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Marketing Mix of Gap (4Ps of Gap)

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Marketing Mix of Gap (4Ps of Gap) This is a comprehensive assessment of the marketing mix of Gap (4Ps of Gap). It explores how the clothing retailer devises and implements the four components of its marketing mix. Product strategies of Gap Gap Inc. is an American retail brand known worldwide for clothing and accessories. It produces apparel for men, women, and children. Jeans, cardigans, shirts, trousers, jackets, skirts, blouses, socks, shoes, and perfumes are some of its popular products. Gap also produces apparel for sports which include sports bras, leggings, […]

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Marketing mix of Sports Direct (4Ps of Sports Direct)

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Marketing mix of Sports Direct (4Ps of Sports Direct) This is a detailed examination of the marketing mix of Sports Direct (4Ps of Sports Direct). It aims to examine the retailer’s strategies concerning its products, prices, place, and promotions. Sports Direct’s parent company is Frasers Group which is owned by billionaire Mike Ashley. Product strategies of Sports Direct Sports Direct is a leading sports retailer in the United Kingdom. In addition to selling its own products, it also sells products of many external brands such as Nike, Adidas, Reebok, and […]

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Differences between business market and consumer market

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Differences between business market and consumer market This article examines some of the differences between business market and consumer market. Some people may assume that there is no difference between the two; however, this is a common misconception. These markets have contrasting characteristics clearly showing that they are two different things and need to be approached differently by both marketing students and professionals. Definition of business market According to Kotler et al. (2009) the business market refers to all the organisations that acquire goods and services used in the production […]

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SWOT Analysis of Loblaw Companies Ltd

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SWOT Analysis of Loblaw Companies Ltd This is a detailed SWOT analysis of Loblaw Companies Ltd. It aims to provide the readers with insights into the strengths and the weaknesses of Loblaw Companies Ltd. It also aims to examine the future growth opportunities and threats that the company should pay attention to. Loblaw Companies Ltd is the leading food and pharmacy retailer in Canada. It has been in operation since 1919. Strengths of Loblaw Companies Ltd Loblaw Companies Ltd is Canada’s food and pharmacy leader. It has over 2400 stores […]

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