PESTEL analysis of the ecommerce industry

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PESTEL analysis of the ecommerce industry This article offers a comprehensive PESTEL analysis of the ecommerce industry. The term ecommerce is the short form of electronic commerce which refers to the practice of purchasing and selling goods and services over the Internet. It has seen an enormous growth globally in the last several years. Indeed, all countries now benefit from it, though with varying degrees.   Political factors affecting the ecommerce industry China is the largest ecommerce market in the world followed by USA, UK, Japan, and South Korea. It […]

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Affiliate marketing for beginners

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Affiliate marketing for beginners This is a detailed toolkit for affiliate marketing for beginners. There is no doubt that affiliate marketing is a great way for beginners to start a side business. With it, money can be earned by promoting products from other businesses. To promote a product/service, marketers can place links in their social media posts or blog articles. Alternatively, they can dedicate an entire website for that purpose.   What is affiliate marketing? (Affiliate marketing business model) Affiliate marketing is a type of performance-based marketing in which a […]

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Advantages and disadvantages of affiliate marketing

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Advantages and disadvantages of affiliate marketing This article offers a detailed assessment of the advantages and disadvantages of affiliate marketing. There is no doubt that one of the most effective ways to make money online is by becoming an affiliate marketer. Affiliate marketers can offer products or services from a particular brand and receive a commission when a consumer makes a purchase by clicking on the link provided in their websites, blogs etc. It can be very easy to pursue this type of business model; however, it does require some […]

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Advantages and disadvantages of social media

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Advantages and disadvantages of social media This is article aims to explore some of the advantages and disadvantages of social media. It explores the topic from the perspective of both commercial and personal uses. Social media has clearly changed many things; however, it has certain limitations as well. Social media definition Social media refer to websites and other online means of communication that people use to create and share information in order to build up social and professional networks. According to Cambridge Dictionary (2022) the terms ‘social media’ refer to […]

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SWOT analysis of Alibaba (Alibaba Group)

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SWOT analysis of Alibaba (Alibaba Group) This is a comprehensive SWOT analysis of Alibaba (Alibaba group). The purpose of this article is to analyse the strengths and the weaknesses of Alibaba. It also explores the opportunities that the company should seize to grow its businesses operations further, and the threats that it must deal with robustly. Alibaba is a Chinese multinational technology, headquartered in Hangzhou, China. It was established in 1999 by 18 people who were led by Jack Ma – a former English teacher from Hangzhou (Alibaba Group, 2021). […]

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Marketing Mix of Huawei (4Ps of Huawei)

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Marketing Mix of Huawei (4Ps of Huawei)  This is a thorough analysis of the marketing mix of Huawei (4Ps of Huawei). It starts with an analysis of the strengths and the weaknesses of the company and ends with exploring some opportunities and threats. Huawei is a Chinese multinational technology company which was founded in 1987. Product strategies of Huawei Huawei is a world renown provider of information and communication technology infrastructure and smart devices (Huawei, 2021). It has various products in its portfolio. They include smartphones, laptops, tablets, watches, headphones […]

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Marketing mix of Samsung (4Ps of Samsung)

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Marketing mix of Samsung (4Ps of Samsung) This is a thorough analysis of the marketing mix of Samsung. It consists of the 4Ps i.e. product, price, place, and promotion that are viewed as one unit and very useful for integrated marketing communications. The marketing mix is one of the top factors behind the success of Samsung. In fact, it is impossible for the company to operate without these mix components. Product strategies of Samsung Samsung manufactures a diverse range of products. They include smartphones, tablets, audio sound equipment, mobile accessories, […]

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SWOT analysis of Microsoft (Strategic analysis of Microsoft)

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SWOT analysis of Microsoft (Strategic analysis of Microsoft) This is a thorough SWOT analysis of Microsoft. The purpose of this article is to analyse the strengths and the weaknesses of Microsoft. It also explores the opportunities and the threats facing the company. Microsoft was founded in 1975 by Bill Gates and Paul Allen. It is an American technology giant, headquartered in Redmond, Washington. Strengths of Microsoft Microsoft is one of the companies that revolutionised the word of computers. Without its interventions with innovation, it is difficult to fathom how the […]

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Advantages and disadvantages of digital marketing

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Advantages and disadvantages of digital marketing This article aims to explore some of the advantages and disadvantages of digital marketing. It also investigates the definitions of digital marketing and its different types. Certainly, in an era of advanced technologies, digital marketing is more important for organisations than ever. Definitions of digital marketing According to Patel (2020) digital marketing refers to advertising delivered through digital channels. It is about marketing products/services with electronic devices. According to Financial Times (n.d.) digital marketing refers to the marketing of products or services using digital […]

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Advantages and disadvantages of video advertising

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Advantages and disadvantages of video advertising This is a detailed article on the advantages and disadvantages of video advertising. Though videos are very effective to appeal to the multiple senses of the viewers, they are not without some limitations. With so many billions of videos being watched every day across different platforms, entrepreneurs cannot simply ignore it. Advantages of video advertising Videos have potentials to go viral, and therefore may spread and develop very swiftly without the owners having to even promote them actively. Usually, viral videos have certain traits […]

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