How And What

Advantages and disadvantages of digital marketing

Advantages and disadvantages of digital marketing This article aims to explore some of the advantages and disadvantages of digital marketing. It also investigates the definitions of digital marketing and its different types. Certainly, in an era of advanced technologies, digital marketing is more important for organisations than ever. Definitions of digital marketing According to Patel (2020) digital marketing refers to advertising delivered through digital channels. It is about marketing products/services with electronic devices. According to Financial Times (n.d.) digital marketing refers to the marketing of products or services using digital […]

Advantages and disadvantages of video advertising

By: M Rahman | Tags:

Advantages and disadvantages of video advertising This is a detailed article on the advantages and disadvantages of video advertising. Though videos are very effective to appeal to the multiple senses of the viewers, they are not without some limitations. With so many billions of videos being watched every day across different platforms, entrepreneurs cannot simply ignore it. Advantages of video advertising Videos have potentials to go viral, and therefore may spread and develop very swiftly without the owners having to even promote them actively. Usually, viral videos have certain traits […]

SWOT Analysis of Sony (Sony SWOT)

By: Fahim Shah | Tags:

SWOT Analysis of Sony (Sony SWOT) This is a detailed SWOT analysis of Sony. It aims to evaluate some of the strengths and the weaknesses of Sony. It also aims to explore if there are any opportunities and threats that the company should focus on. Sony Corporation is a Japanese multinational conglomerate, headquartered in Tokyo, Japan. Its journey started in 1946. Strengths of Sony Sony is a world-renowned multinational conglomerate with a diversified business portfolio which includes products such as consumer electronics, video games, semiconductors, films, music, TV shows, telecommunication […]

Competitors of YouTube (Competitor analysis of YouTube)

By: M Rahman | Tags:

Competitors of YouTube (Competitor analysis of YouTube) This article aims to study the main competitors of YouTube. YouTube is an American online video-sharing platform, founded in 2005. It is a subsidiary of Google. Its performance has been skyrocketing since it was taken over from the original three founders i.e. Jawed Karim, Chad Hurley, and Steve Chen. Its market dominance has been undisputed for so long that some people ask: ‘does YouTube have a competitor?’. Well, the answer is ‘yes’ regardless of how dominant YouTube is in many countries around the world. […]

Marketing mix of YouTube (7Ps of YouTube)

By: Joe David | Tags:

Marketing mix of YouTube (7Ps of YouTube) This is a detailed analysis of the marketing mix of YouTube. It examines the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of YouTube and explains how it has been using these marketing techniques to take its message to the customers. YouTube is a subsidiary of Google. It was developed in 2005 by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley who sold it to Google in 2006. Products of YouTube YouTube is an online video-sharing platform. […]

SWOT analysis of the USA’s Information Technology (IT) industry

By: Joe David | Tags:

SWOT analysis of the USA’s Information Technology (IT) industry This detailed SWOT analysis of the USA’s Information Technology (IT) industry aims to provide readers with a comprehensive insight into the strengths and the weaknesses of the USA’s Information Technology (IT) industry. It also aims to examine the tech opportunities the country should explore and the threats it needs to keep an eye on. Strengths of the USA’s Information Technology (IT) industry The USA is one of most technologically advanced countries and houses some of the hottest and biggest tech companies […]

Competitors of Amazon (Competitor analysis of Amazon)

By: M Rahman | Tags:

Competitors of Amazon (Competitor analysis of Amazon) This article aims to explore the main competitors of Amazon in different markets. Amazon is one of the most valuable brands in the world. It is an American multinational technology company, headquartered in Seattle, Washington (the USA). It was founded in 1994 by Jeff Bezos. It competes neck and neck for market share with some of the largest companies in the world. It was recognized in 2019 as a LinkedIn Top Company (most desirable place to work) in nine countries i.e. the U.S., […]

Competitors of Facebook (Competitor analysis of Facebook)

By: Joe David | Tags:

Competitors of Facebook (Competitor analysis of Facebook) This article aims to explore the main competitors of Facebook in the UK, the USA, and beyond. Facebook is a California-based online social media and social networking service company. It is one of the top five technology companies in the world. It has offices in 70 cities worldwide (Facebook, 2020). Who are Facebook’s main competitors? In order to identify the main competitors of Facebook, this article looks into Facebook from two perspectives i.e. social media, and online advertising. Competitors of Facebook in the […]

Marketing mix of Netflix (7Ps of Netflix)

By: Joe David | Tags: Internet Marketing

Marketing mix of Netflix (7Ps of Netflix) This is a detailed analysis of the marketing mix of Netflix. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Netflix and explains the company’s business & marketing strategies. Netflix, Inc. is the world’s leading provider of the Internet entertainment, headquartered in California, the USA. It was founded by Reed Hastings and Marc Randolph in 1997. Products of Netflix Netflix offers its customers an extensive list of programmes e.g. features films, TV shows, documentaries, Netflix originals and many […]

SWOT analysis of Yahoo (Yahoo SWOT)

By: M Rahman | Tags: Internet Marketing

SWOT analysis of Yahoo (Yahoo SWOT) This detailed SWOT analysis of Yahoo aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of Yahoo. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Yahoo is a global Internet services provider based in California, the USA. It was founded by Jerry Yang and David Filo in 1994. Both founders were graduate students at Stanford University – one of the best and most recognised universities in […]