How And What

Advantages and disadvantages of social media

Advantages and disadvantages of social media This is article aims to explore some of the advantages and disadvantages of social media. It explores the topic from the perspective of both commercial and personal uses. Social media has clearly changed many things; however, it has certain limitations as well. Social media definition Social media refer to websites and other online means of communication that people use to create and share information in order to build up social and professional networks. According to Cambridge Dictionary (2022) the terms ‘social media’ refer to […]

SWOT analysis of Alibaba (Alibaba Group)

By: M Rahman | Tags:

SWOT analysis of Alibaba (Alibaba Group) This is a comprehensive SWOT analysis of Alibaba (Alibaba group). The purpose of this article is to analyse the strengths and the weaknesses of Alibaba. It also explores the opportunities that the company should seize to grow its businesses operations further, and the threats that it must deal with robustly. Alibaba is a Chinese multinational technology, headquartered in Hangzhou, China. It was established in 1999 by 18 people who were led by Jack Ma – a former English teacher from Hangzhou (Alibaba Group, 2021). […]

Marketing Mix of Huawei (4Ps of Huawei)

By: Fahim Shah | Tags:

Marketing Mix of Huawei (4Ps of Huawei) This is a thorough analysis of the marketing mix of Huawei (4Ps of Huawei). It starts with an analysis of the strengths and the weaknesses of the company and ends with exploring some opportunities and threats. Huawei is a Chinese multinational technology company which was founded in 1987. Product strategies of Huawei Huawei is a world renown provider of information and communication technology infrastructure and smart devices (Huawei, 2021). It has various products in its portfolio. They include smartphones, laptops, tablets, watches, headphones […]

Marketing mix of Samsung (4Ps of Samsung)

By: Fahim Shah | Tags:

Marketing mix of Samsung (4Ps of Samsung) This is a thorough analysis of the marketing mix of Samsung. It consists of the 4Ps i.e. product, price, place, and promotion that are viewed as one unit and very useful for integrated marketing communications. The marketing mix is one of the top factors behind the success of Samsung. In fact, it is impossible for the company to operate without these mix components. Product strategies of Samsung Samsung manufactures a diverse range of products. They include smartphones, tablets, audio sound equipment, mobile accessories, […]

SWOT analysis of Microsoft (Strategic analysis of Microsoft)

By: M Rahman | Tags:

SWOT analysis of Microsoft (Strategic analysis of Microsoft) This is a thorough SWOT analysis of Microsoft. The purpose of this article is to analyse the strengths and the weaknesses of Microsoft. It also explores the opportunities and the threats facing the company. Microsoft was founded in 1975 by Bill Gates and Paul Allen. It is an American technology giant, headquartered in Redmond, Washington. Strengths of Microsoft Microsoft is one of the companies that revolutionised the word of computers. Without its interventions with innovation, it is difficult to fathom how the […]

Advantages and disadvantages of digital marketing

By: Joe David | Tags:

Advantages and disadvantages of digital marketing This article aims to explore some of the advantages and disadvantages of digital marketing. It also investigates the definitions of digital marketing and its different types. Certainly, in an era of advanced technologies, digital marketing is more important for organisations than ever. Definitions of digital marketing According to Patel (2020) digital marketing refers to advertising delivered through digital channels. It is about marketing products/services with electronic devices. According to Financial Times (n.d.) digital marketing refers to the marketing of products or services using digital […]

Advantages and disadvantages of video advertising

By: M Rahman | Tags:

Advantages and disadvantages of video advertising This is a detailed article on the advantages and disadvantages of video advertising. Though videos are very effective to appeal to the multiple senses of the viewers, they are not without some limitations. With so many billions of videos being watched every day across different platforms, entrepreneurs cannot simply ignore it. Advantages of video advertising Videos have potentials to go viral, and therefore may spread and develop very swiftly without the owners having to even promote them actively. Usually, viral videos have certain traits […]

SWOT Analysis of Sony (Sony SWOT)

By: Fahim Shah | Tags:

SWOT Analysis of Sony (Sony SWOT) This is a detailed SWOT analysis of Sony. It aims to evaluate some of the strengths and the weaknesses of Sony. It also aims to explore if there are any opportunities and threats that the company should focus on. Sony Corporation is a Japanese multinational conglomerate, headquartered in Tokyo, Japan. Its journey started in 1946. Strengths of Sony Sony is a world-renowned multinational conglomerate with a diversified business portfolio which includes products such as consumer electronics, video games, semiconductors, films, music, TV shows, telecommunication […]

Competitors of YouTube (Competitor analysis of YouTube)

By: M Rahman | Tags:

Competitors of YouTube (Competitor analysis of YouTube) This article aims to study the main competitors of YouTube. YouTube is an American online video-sharing platform, founded in 2005. It is a subsidiary of Google. Its performance has been skyrocketing since it was taken over from the original three founders i.e. Jawed Karim, Chad Hurley, and Steve Chen. Its market dominance has been undisputed for so long that some people ask: ‘does YouTube have a competitor?’. Well, the answer is ‘yes’ regardless of how dominant YouTube is in many countries around the world. […]

Marketing mix of YouTube (7Ps of YouTube)

By: Joe David | Tags:

Marketing mix of YouTube (7Ps of YouTube) This is a detailed analysis of the marketing mix of YouTube. It examines the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of YouTube and explains how it has been using these marketing techniques to take its message to the customers. YouTube is a subsidiary of Google. It was developed in 2005 by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley who sold it to Google in 2006. Products of YouTube YouTube is an online video-sharing platform. […]