PESTEL analysis of Canada (Canada country profile)

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PESTEL analysis of Canada (Canada country profile) This is a detailed PESTEL analysis of Canada. Canada is the 2nd largest country in the world by total area. It is also a rich and beautiful country. With a service-oriented economy and growth in manufacturing, it has become one of the top economies in the world. Political environment in Canada Canada is a founding member of the United Nations and is a powerful country. It maintains good relations with the most powerful country in the world, the USA. It also maintains good […]

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PESTEL analysis of China (China country profile)

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PESTEL analysis of China (China country profile) This is a detailed PESTLE analysis of China which aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting China today. China is an economic and political superpower. Over the years, it has implemented a number of significant programmes of change and made spectacular improvements in many fields. In terms of nominal GDP, it is the 2nd largest economy in the world. Political factors affecting China China is one of the most powerful countries in the world. It […]

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PESTEL analysis of India (Country Profile)

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PESTEL analysis of India (Country Profile) This detailed ‘PESTEL analysis of India (Country Profile)’ aims to address some of the political, economic, social, technological, environmental, and legal issues that shape India today. India is the second largest country in the world by population, and it is on course to become the No. 1 soon. It certainly plays a very important role in global trade and politics.   Political factors that affect India India is one of the most powerful countries in the world. New Delhi is its capital. It neighbours […]

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PESTEL analysis of the UK (Country Profile)

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PESTEL analysis of the UK (Country Profile) This detailed PESTEL analysis of the UK (Country Profile) aims to address some of the political, economic, social, technological, environmental, and legal issues affecting the UK today. PESTEL analysis is a very useful tool that helps business strategists to understand the impact of the macro-environmental factors on their businesses. It also helps them in making strategic decisions.   Political factors affecting the UK The UK consists of England, Wales, Scotland, and Northern Ireland. It is one of the most powerful countries in the […]

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PESTEL analysis of the USA (USA Country Profile)

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PESTEL analysis of the USA (USA Country Profile) This PESTEL analysis of the USA aims to address some of the political, economic, social, technological, environmental, and legal issues concerning the USA. The United States of America (USA) is commonly known as the United States (U.S.). It is an economic and political superpower. In terms of nominal GDP, it is the largest economy in the world. The USA contributed immensely to the founding and development of institutions such as the United Nations, World Bank, and international Monetary Fund. It is a […]

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Business ethics – Definition and meaning

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Last updated: February 2017 What is business ethics? Ethics is a system of moral principles that govern the conduct of a person. According to Hill (2012), business ethics are the accepted principles of right or wrong that govern the conduct of business people. High standards of quality, transparency, and integrity are vital to the success of any profession. Therefore, organisations need to have a set of principles that guide them on how to behave as business entities. For example, American Marketing Association (AMA) has its own code of ethics that […]

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PESTEL analysis and its application

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Last updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed needed to determine the right strategy to enter. PESTEL is an extended version of ETPS model which was developed by Harvard professor Francis Aguilar. ETPS was published in Francis’ book ‘Scanning the Business Environment’ in 1967. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Application of PESTEL analysis PESTEL requires a deep understanding of the macro-environment in which a business operates. Factors those […]

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What is international marketing?

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International marketing is a very important subject for students as well as managers. It is a topic which makes us think beyond our national borders. According to Doole and Lowe (2001), international marketing, at its simplest level, involves a firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Why international marketing? There are a number of reasons why a company may decide to go for international […]

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What are the driving forces behind globalisation?

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What are the driving forces behind globalisation? This article aims to examine the driving forces behind globalisation. There is no doubt that the production of goods and services has increased around the world due to globalisation. Many companies have gone beyond their national borders to have operations, even in remote corners of the world. McDonald’s, Burger King, KFC, Subway, Kellogg’s, Wal-Mart, Unilever, Tesco, Nestle, Coca Cola, and Pepsi are some of the best examples in this regard. As mentioned above, globalisation has increased the production of goods and services throughout […]

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Merger and Acquisition

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Merger and acquisition are usually used by companies in order to bring about quick growth. According to Armstrong (2014) global mergers and acquisitions activity reached $3.5 trillion (£2.25 trillion) in 2014. However, merger and acquisition are high-risk strategies. Definition of merger and acquisition Both merger and acquisition are heavily used in academia and in corporate world. Sometimes, these two terms are used interchangeably. However, there are some differences which exist between the two. A merger is the combination of two previously separate organisations, typically as more or less equal partners (Johnson, Whittington […]

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