How And What

What is international marketing?

By: M Rahman | Tags: Global Business Issues

International marketing is a very important subject for students as well as managers. It is a topic which makes us think beyond our national borders. According to Doole and Lowe (2001), international marketing, at its simplest level, involves a firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Why international marketing? There are a number of reasons why a company may decide to go for international […]

What are the driving forces behind globalisation?

By: M Rahman | Tags: Global Business Issues

What are the driving forces behind globalisation? This article aims to examine the driving forces behind globalisation. There is no doubt that the production of goods and services has increased around the world due to globalisation. Many companies have gone beyond their national borders to have operations, even in remote corners of the world. McDonald’s, Burger King, KFC, Subway, Kellogg’s, Wal-Mart, Unilever, Tesco, Nestle, Coca Cola, and Pepsi are some of the best examples in this regard. As mentioned above, globalisation has increased the production of goods and services throughout […]

Merger and Acquisition

By: M Rahman | Tags: Global Business Issues

Merger and acquisition are usually used by companies in order to bring about quick growth. According to Armstrong (2014) global mergers and acquisitions activity reached $3.5 trillion (£2.25 trillion) in 2014. However, merger and acquisition are high-risk strategies. Definition of merger and acquisition Both merger and acquisition are heavily used in academia and in corporate world. Sometimes, these two terms are used interchangeably. However, there are some differences which exist between the two. A merger is the combination of two previously separate organisations, typically as more or less equal partners (Johnson, Whittington […]

Foreign Direct Investment

By: M Rahman | Tags: Global Business Issues

There is no doubt that countries need investment for economic growth and prosperity. Therefore, we see governments around the world attempting to provide various incentives to foreign investors. This article touches briefly on Foreign Direct Investment (FDI) and identifies some popular destinations for FDI. Definition of FDI According to Hill (2012) foreign direct investment (FDI) takes place when a company invests directly in facilities to manufacture or market a product in an overseas country. According to the U.S. Department of Commerce (cited in Hill, 2012), FDI takes place when a […]

What is globalisation?

By: M Rahman | Tags: Global Business Issues

Last updated June 2016 Globalisation is a widely discussed topic. It has raised interest in academic, political and social circles over the years. Many businesses benefit from globalisation, while public resentment towards globalisation has also been seen in some countries. Globalisation has created numerous opportunities for people and business. However, it has its own challenges as well. Academics have defined globalisation in different ways considering different perspectives. According to Stonehouse et al (2004), globalization refers to increasingly global nature of markets, the tendency for transnational businesses to configure their business […]