PESTEL analysis of Japan

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PESTEL analysis of Japan This PESTEL analysis of Japan aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Japan today. Japan is often called the ‘land of the rising sun’. It is a powerful country in the world. Political environment in Japan Japan is a constitutional monarchy with the emperor being the head of state. Like many other monarchs in the world, Japanese monarch has very limited say concerning the political affairs of the country. However, the people and the constitution of the […]

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PESTEL analysis of Canada

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This is a generic PESTEL analysis of Canada. You may know that Canada is the 2nd largest country in the world by total area. It is also a rich and beautiful country. With a service-oriented economy and growth in manufacturing, Canada has become one of the top economies in the world. PESTEL analysis of Canada This article aims to examine some of the political, economic, social, technological, environmental, and legal factors affecting Canada today. Political environment in Canada Canada is a founding member of the United Nations and is a […]

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PESTEL analysis of China

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  PESTEL analysis of China The aim of this article is to explore some of the political, economic, social, technological, environmental, and legal factors affecting China today. China is an economic and political superpower. Over the years, it has implemented a number of significant programmes of change and made spectacular improvements in many fields. In terms of nominal GDP, it is the 2nd largest economy in the world. Political factors affecting China China is one of the most powerful countries in the world. It is a permanent member of the […]

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PESTEL analysis of India

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  PESTEL analysis of India This detailed PESTEL analysis of India aims to address some of the political, economic, social, technological, environmental, and legal issues that shape India today. India is the second largest country in the world by population. It plays a very important role in global trade and politics. Political environment of India India is one of the most powerful countries in the world. New Delhi is the capital of India. India neighbours two powerful countries i.e. China and Pakistan. Other neighbouring countries are Bangladesh, Myanmar, Nepal, Bhutan, […]

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PESTEL analysis of the UK

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  PESTEL analysis of the UK This detailed PESTEL analysis of the UK aims to address some of the political, economic, social, technological, environmental, and legal issues affecting the UK today. PESTEL analysis is a very useful tool that helps business strategists to understand the impact of the macro-environmental factors on their businesses. It also helps them in making strategic decisions. PESTEL analysis is usually conducted in the context of an industry; however, it can also be conducted on a country in general. Political factors affecting the UK The UK […]

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PESTEL analysis of the USA

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PESTEL analysis of the USA This PESTEL analysis of the USA aims to address some of the political, economic, social, technological, environmental, and legal issues concerning the USA. The United States of America (USA) is commonly known as the United States (U.S.). It is an economic and political superpower. In terms of nominal GDP, it is the largest economy in the world. The USA contributed immensely to the founding and development of institutions such as the United Nations, World Bank, and international Monetary Fund. It is a highly developed country […]

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Business ethics – Definition and meaning

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Last updated: February 2017 What is business ethics? Ethics is a system of moral principles that govern the conduct of a person. According to Hill (2012), business ethics are the accepted principles of right or wrong that govern the conduct of business people. High standards of quality, transparency, and integrity are vital to the success of any profession. Therefore, organisations need to have a set of principles that guide them on how to behave as business entities. For example, American Marketing Association (AMA) has its own code of ethics that […]

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PESTEL analysis and its application

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Last updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed needed to determine the right strategy to enter. PESTEL is an extended version of ETPS model which was developed by Harvard professor Francis Aguilar. ETPS was published in Francis’ book ‘Scanning the Business Environment’ in 1967. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Application of PESTEL analysis PESTEL requires a deep understanding of the macro-environment in which a business operates. Factors those […]

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What is international marketing?

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International marketing is a very important subject for students as well as managers. It is a topic which makes us think beyond our national borders. According to Doole and Lowe (2001), international marketing, at its simplest level, involves a firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Why international marketing? There are a number of reasons why a company may decide to go for international […]

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What are the driving forces behind globalisation?

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What are the driving forces behind globalisation? The production of goods and services has increased around the world due to a number of factors, particularly globalisation. Many companies have gone beyond their national borders to have operations, even in remote corners of the world. McDonald’s, Subway, Kellogg’s, Walmart, Tesco, Coca Cola, and Pepsi are some of the best examples in this regard. No doubt that globalisation has increased the production of goods and services throughout the world. So, what is driving globalisation? There are a number of factors which requires […]

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