Ansoff growth matrix

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What is Ansoff growth matrix? Ansoff growth matrix is an important planning tool that helps organisations determine their growth strategies. There are a number of growth strategies an organisation may pursue and Ansoff has outlined four of them i.e. market penetration, market development, product development and diversification. Who is Ansoff? Harry Igor Ansoff was born in 1918 and passed away in 2002. He was a Russian American mathematician. He is one of the greatest thinkers in strategic management. Many would argue that he is the father of strategic management. Ansoff […]

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SWOT analysis of SUBWAY

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SWOT analysis of Subway This is a detailed SWOT analysis of Subway. SWOT analysis is one of the tools which many strategic planners find extremely useful to analyse business environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are the internal factors, whereas opportunities and threats are the external factors. Subway is an American fast-food restaurant. It has adopted franchising as its growth model. It sells submarine sandwiches (subs), salads, tea, coffee, cookies, crisps, and a variety of soft drinks. Strengths of Subway Subway is the largest […]

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SWOT analysis of ASDA (How to apply SWOT analysis)

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SWOT analysis of ASDA (How to apply SWOT analysis) This is a detailed SWOT analysis of ASDA. It aims to examine the strengths and the weaknesses of ASDA. It also examines the opportunities the company should explore and the threats it should keep a close eye on. ASDA is a British supermarket, headquartered in Leeds, England. Its new owners are the billionaire Issa brothers (Mohsin and Zuber Issa). Strengths of ASDA ASDA is the third largest retailer in the UK. It has 14.4% market share (Kantar, 2021) and has over […]

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What is mission? Mission statement

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There is no doubt that each business organisation has a mission to achieve regardless of whether the mission is written or not. Most companies develop their mission statements which actually guide their aims and objectives. This article will focus on mission and some relevant issues. What is mission? The mission of an organisation is the explicit expression of its central and common purpose, its reason for existing (Plunkett & Attner, 1994). It in fact talks about why an organisation exists. Definition of a mission statement When organisations ‘formalize their ideas […]

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Stakeholder mapping – stakeholder analysis

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It goes without saying that it is important for organisations to understand the expectations of their stakeholders. According to Johnson, Scholes, and Whittington (2006), stakeholders refer to individuals or groups who depend on an organisation to fulfill their own goals and on whom, in turn, the organisation depends. Types of stakeholders Stakeholders can be divided into different groups. According to BPP Learning Media (2010), there are three broad types of stakeholders in an organisation as follows: Internal stakeholders Connected stakeholders External stakeholders Examples of internal stakeholders are employees and management. […]

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What is business environment?

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  Understanding business environment is important for any business organisations. Environment can play a very significant role in the ups and downs of a business. However, understanding it may sometimes be difficult due to the interconnections of a number of separate issues within it. Business environment can be divided into two groups: macro environment and micro environment. The micro environment refers to the forces which are very close to the company, whereas the macro environment includes wider societal forces which can impact on the micro environment. The micro environment includes […]

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What is strategy? Definition and types of strategy

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No doubt that there has been an extensive research on the meaning and nature of strategy. Certainly, organisations need strategies for a variety of reasons. Without strategies, organisations lack  future direction.  The discussion which follows focuses on the definition and nature of strategy from a business point of view. Definition of strategy ‘Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations’ […]

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