PESTEL analysis of Facebook

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PESTEL analysis of Facebook This is a detailed PESTEL analysis of Facebook. It attempts to evaluate some of the factors that affect the operations and strategies of Facebook. Facebook is an American technology company. It is one of the most popular social networking sites in the world. Political factors that impact on Facebook Facebook is a dominant social networking site in many countries. India, the USA, Indonesia, and Brazil are the leading countries in terms of Facebook audience size. However, Facebook faced temporary bans in some countries in the past. Facebook […]

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PESTEL analysis of the social media industry

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PESTEL analysis of the social media industry This is a detailed PESTEL analysis of the social media industry. It aims to examine several important factors that impact on this industry in a number of countries, particularly the USA, the UK, the EU, China, and India. Social media come in many forms from traditional blogs to modern day social networking sites. However, the main focus of this article will be on the social networking sites. Political factors that impact on the social media industry Political environment often influences and is influenced […]

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5C analysis of Tesco (5C’s of Tesco)

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5C analysis of Tesco (5C’s of Tesco) This is a detailed 5C analysis of Tesco. It provides readers with important insights into the key drivers behind Tesco’s success. The key drivers analysed in line with the 5C framework are company, competitors, customers, collaborators, and climate. Tesco Company (Tesco Plc) Tesco is a British multinational grocery and general merchandise company. It has market experience of over 100 years. It has operations in a number of countries and serves millions of customers every week. It has different types of stores e.g. Tesco […]

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5C analysis of McDonald’s (5C’s of McDonald’s)

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5C analysis of McDonald’s (5C’s of McDonald’s) This is a detailed ‘5C analysis of McDonald’s’. It aims to evaluate how five strong forces such as company, competitor, customer, collaborator, and climate influence the business activities and strategies of McDonald’s. McDonald’s Company McDonald’s is an American company. It started as a small drive-in restaurant, however, today it has around 34,000 restaurants in 118 countries and territories across the world. It has over 14 thousand restaurants in the USA alone, and 1200 in the UK. It serves more than 3.8 million customers […]

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5C analysis of Amazon (5C’s of Amazon)

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5C analysis of Amazon (5C’s of Amazon) This detailed 5C analysis of Amazon aims to assess how five important environmental factors such as company, competitor, customer, collaborator, and climate impact on the operations of Amazon. Amazon.com, Inc. is one of the biggest tech companies in the world. It has a number of businesses in its diversified portfolio. Amazon Company Amazon.com, Inc. is an American multinational technology company. It started as a site to sell books; however, it moved on, and made its portfolio enormous. It now has millions of products […]

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy)

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy) The aim of this article is to delve into the use of Ansoff Matrix in McDonald’s. It attempts to explore whether McDonald’s considers any or all of the four growth dimensions suggested by Ansoff for its global expansion. Ansoff Matrix suggests that an organisation has four different ways to grow i.e. market penetration, market development, product development, and diversification. Surely, not all organisations have willingness or abilities to explore all these four strategies. However, what about McDonald’s? Market penetration strategies of McDonald’s Market […]

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Ansoff Matrix in Starbucks (Starbucks’ Growth Strategy)

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Ansoff Matrix in Starbucks (Starbucks’ Growth Strategy) This article investigates the use of Ansoff Matrix in Starbucks. It looks at how Starbucks has made use of market penetration, market development, product development, and diversification strategies over the years to strengthen its market positions around the world. Market penetration strategies of Starbucks Market penetration strategy encourages companies to sell their existing products to their existing markets. Starbucks, the world’s largest coffeehouse chain, has implemented this strategy in various ways. For instance, offering products that customers love such as coffee, tea, cappuccino, […]

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Ansoff Matrix in Amazon (Amazon’s Growth Strategy)

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Ansoff Matrix in Amazon (Amazon’s Growth Strategy) This article examines the use of Ansoff Matrix in Amazon. It looks at how Amazon uses four growth strategies suggested by Ansoff in his popular growth matrix called ‘Ansoff Matrix’.  Ansoff recommends four growth strategies for businesses i.e. market penetration, market development, product development, and diversification. Market penetration strategies of Amazon Market penetration encourages organisations to sell their existing products to their existing markets. Amazon has been using this strategy since its inception. In fact, it uses it very aggressively by employing a […]

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Stakeholders of Facebook (Facebook Stakeholder Analysis)

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Stakeholders of Facebook (Facebook Stakeholder Analysis) This article aims to identify and analyse some of the key stakeholders of Facebook. Facebook is a global social networking service, headquartered in California, the USA. It has offices in over 80 cities around the world. It has made unprecedented progress in a very short time. Internal stakeholders of Facebook The Management Team, Board of Directors, employees, and shareholders are the main internal stakeholders of Facebook. Mark Zuckerberg is its founder, chairman and chief executive officer, hence the most important and most powerful stakeholder. […]

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PESTEL analysis of the pharmaceutical industry

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PESTEL analysis of the pharmaceutical industry This detailed PESTEL analysis of the pharmaceutical industry explores some of the macro factors that have influences on the pharmaceutical industry in a number of countries, particularly, the UK, Canada, Australia, the USA, China, and India. The global pharmaceutical industry is abosolutely massive which was valued at about 1.25 trillion U.S. dollars in 2019 (Mikulic, 2020). It is one of the most profitable industries in many countries. Political factors that influence the pharmaceutical industry Politics and government institutions impact on the pharmaceutical industry, particularly, […]

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