5C analysis of Amazon (5C’s of Amazon)

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5C analysis of Amazon (5C’s of Amazon) This detailed 5C analysis of Amazon aims to assess how five important environmental factors such as company, competitor, customer, collaborator, and climate impact on the operations of Amazon. Amazon.com, Inc. is one of the biggest tech companies in the world. It has a number of businesses in its diversified portfolio. Amazon Company Amazon.com, Inc. is an American multinational technology company. It started as a site to sell books; however, it moved on, and made its portfolio enormous. It now has millions of products […]

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy)

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy) The aim of this article is to delve into the use of Ansoff Matrix in McDonald’s. It attempts to explore whether McDonald’s considers any or all of the four growth dimensions suggested by Ansoff for its global expansion. Ansoff Matrix suggests that an organisation has four different ways to grow i.e. market penetration, market development, product development, and diversification. Surely, not all organisations have willingness or abilities to explore all these four strategies. However, what about McDonald’s? Market penetration strategies of McDonald’s Market […]

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Ansoff Matrix in Starbucks (Starbucks’ Growth Strategy)

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Ansoff Matrix in Starbucks (Starbucks’ Growth Strategy) This article investigates the use of Ansoff Matrix in Starbucks. It looks at how Starbucks has made use of market penetration, market development, product development, and diversification strategies over the years to strengthen its market positions around the world. Market penetration strategies of Starbucks Market penetration strategy encourages companies to sell their existing products to their existing markets. Starbucks, the world’s largest coffeehouse chain, has implemented this strategy in various ways. For instance, offering products that customers love such as coffee, tea, cappuccino, […]

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Ansoff Matrix in Amazon (Amazon’s Growth Strategy)

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Ansoff Matrix in Amazon (Amazon’s Growth Strategy) This article examines the use of Ansoff Matrix in Amazon. It looks at how Amazon uses four growth strategies suggested by Ansoff in his popular growth matrix called ‘Ansoff Matrix’.  Ansoff recommends four growth strategies for businesses i.e. market penetration, market development, product development, and diversification. Market penetration strategies of Amazon Market penetration encourages organisations to sell their existing products to their existing markets. Amazon has been using this strategy since its inception. In fact, it uses it very aggressively by employing a […]

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Stakeholders of Facebook (Facebook Stakeholder Analysis)

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Stakeholders of Facebook (Facebook Stakeholder Analysis) This article aims to identify and analyse some of the key stakeholders of Facebook. Facebook is a global social networking service, headquartered in California, the USA. It has offices in over 80 cities around the world. It has made unprecedented progress in a very short time. Internal stakeholders of Facebook The Management Team, Board of Directors, employees, and shareholders are the main internal stakeholders of Facebook. Mark Zuckerberg is its founder, chairman and chief executive officer, hence the most important and most powerful stakeholder. […]

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PESTEL analysis of the pharmaceutical industry

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PESTEL analysis of the pharmaceutical industry This detailed PESTEL analysis of the pharmaceutical industry explores some of the macro factors that have influences on the pharmaceutical industry in a number of countries, particularly, the UK, Canada, Australia, the USA, China, and India. The global pharmaceutical industry is abosolutely massive which was valued at about 1.25 trillion U.S. dollars in 2019 (Mikulic, 2020). It is one of the most profitable industries in many countries. Political factors that influence the pharmaceutical industry Politics and government institutions impact on the pharmaceutical industry, particularly, […]

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PESTEL Analysis of the aviation (airline) industry

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PESTEL analysis of the aviation (airline) industry This detailed PESTEL analysis of the aviation (airline) industry aims to examine some of the macro factors that impact on the airline industry in a number of countries, notably the USA, the UK, Canada, Australia, China, and India. The global airline industry is really enormous and plays an important role in global trades. However, it is worth noting that it is currently going through a very challenging time. Political factors that impact on the aviation (airline) industry Political stability is essential for the […]

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Competitors of Uber (Competitor analysis of Uber)

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Competitors of Uber (Competitor analysis of Uber) This article aims to explore the main competitors of Uber both in the domestic and the international markets. It aims at looking into the key players in the ridesharing industry in the USA, the UK, Canada, and some other countries. Uber Technologies, Inc. is an American technology company. It has become a global name, particularly because of its ridesharing and food delivery services.  It is headquartered in San Francisco, California, the USA. It has made a commitment to become a fully electric, zero-emission […]

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PESTEL analysis of Emirates Airline

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PESTEL analysis of Emirates Airline This detailed ‘PESTEL analysis of Emirates Airline’ examines some of the macro-environmental factors that impacted on the operations of Emirates Airline in the past and continue to do so today. The airline’s journey began in 1985. It has made enormous progress over the years, and it is now the largest airline and flag carrier of the United Arab Emirates (UAE). Political forces affecting Emirates Airline Emirates Airline started it journey at a time when the UAE, particularly Dubai had started developing enormously. It made Dubai […]

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PESTEL analysis of Air Canada

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PESTEL analysis of Air Canada This detailed ‘PESTEL analysis of Air Canada’ examines some of the macro-environmental factors that impacted on the operations of Air Canada in the past and continue to do so today. Air Canada, founded in 1937, is Canada’s largest airline. It is a founding member of the largest airline alliance in the world, the Star Alliance. Political factors affecting Air Canada Air Canada’s operations in the domestic market have benefitted from a favourable political climate in Canada. Canada is considered a very difficult country to start […]

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