SWOT analysis of IKEA (IKEA SWOT)

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SWOT analysis of IKEA (IKEA SWOT) This is a detailed SWOT analysis of IKEA. It aims to look into the strengths and the weaknesses of IKEA. Similarly, it aims to examine the opportunities the company should explore and the threats it should keep an eye on. Introduction to IKEA Founded in 1943 by a 17 year Swedish, Ingvar Kamprad, Ikea is now the world’s largest furniture retailer. Ikea operates its business from Netherlands. The name IKEA was coined by using initials of founder, his house name and hometown; Ingvar Kamprad […]

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PESTEL analysis of ASDA

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PESTEL analysis of Asda This is a detailed PESTEL analysis of Asda. PESTEL analysis is a very important framework for strategic planning. It is used by strategic planners to analyse the macro-environmental factors that affect a business. PESTEL stands for Political, Economic, Social, Technological, Environment, and Legal. The article ‘PESTEL analysis and its application’ provides more information on how to apply PESTEL analysis in a given context. Political factors that impact on Asda National, and international regulations and directives concerning employment, legislation, consumer rights, taxes etc. impact on Asda like […]

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PESTEL analysis and its application

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Last updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed needed to determine the right strategy to enter. PESTEL is an extended version of ETPS model which was developed by Harvard professor Francis Aguilar. ETPS was published in Francis’ book ‘Scanning the Business Environment’ in 1967. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Application of PESTEL analysis PESTEL requires a deep understanding of the macro-environment in which a business operates. Factors those […]

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SWOT analysis of ASDA (How to apply SWOT analysis)

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SWOT analysis of ASDA (How to apply SWOT analysis) This is a detailed SWOT analysis of ASDA. It aims to examine the strengths and the weaknesses of ASDA. It also examines the opportunities the company should explore and the threats it should keep a close eye on. ASDA is a British supermarket, headquartered in Leeds, England. Its new owners are the billionaire Issa brothers (Mohsin and Zuber Issa). Strengths of ASDA ASDA is the third largest retailer in the UK. It has 14.4% market share (Kantar, 2021) and has over […]

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What is critical reflection and learning?

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Last updated: November 2016 All of us use reflection in everyday life to comprehend our experiences and/or practices to internalise the learning gathered from those events. In general, to reflect means to think about or reconsider something after the event took place. Such act of ‘looking back’ results in insight and learning. However for higher level of learning and education mere reflection is not enough and researchers like Mezirow (1990) suggested that ‘critical reflection’ is needed for transformative learning. Critical reflection has been described by Mezirow (1990) as follows: “… […]

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