Marketing mix of YouTube (7Ps of YouTube)

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Marketing mix of YouTube (7Ps of YouTube) This is a detailed analysis of the marketing mix of YouTube. It examines the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of YouTube and explains how it has been using these marketing techniques to take its message to the customers. YouTube is a subsidiary of Google. It was developed in 2005 by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley who sold it to Google in 2006. Products of YouTube YouTube is an online video-sharing platform. […]

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PESTEL analysis of Amazon

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PESTEL analysis of Amazon This detailed PESTEL analysis of Amazon examines how and what external factors impact on the operations of Amazon.com, Inc. It aims to explore how some of the political, economic, social, technological, environmental, and legal factors have been influencing both the strategic and the operational decisions of the company. Needless to say that online shopping is very popular now-a-days and has over the years changed the consumer behaviour significantly. The company that has been a key factor in this change of behaviour is Amazon. It is the […]

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Stakeholders of Apple (Analysis of Apple’s stakeholders)

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Stakeholders of Apple (Analysis of Apple’s stakeholders) This detailed analysis of the stakeholders of Apple aims to examine both the internal and the external stakeholders of Apple Inc. It also aims to examine how Apple communicates with its stakeholders. Apple is one of the most valued brands in the world. It has revolutionised the world of computers, smart phones, and some other electronic devices. Its headquarter is in Cupertino, California, the USA. Internal stakeholders of Apple The main internal stakeholders of Apple are the Board of Directors, executives, employees, and […]

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SWOT analysis of Australia

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SWOT analysis of Australia This detailed SWOT analysis of Australia provides readers with insights into the strengths and the weaknesses of Australia. It also examines the opportunities the country should explore and the threats it should keep close eyes on. Australia is one of the largest countries in the world by total area. It is officially known as the Commonwealth of Australia. Strengths of Australia Australia is a developed and prosperous country. It maintains a close association with the USA, Asia, and the Pacific. It is also a member of […]

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SWOT analysis of Unilever

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SWOT analysis of Unilever This detailed ‘SWOT analysis of Unilever’ examines the strengths and the weaknesses of Unilever. It also examines the opportunities the company should explore and the threats it must deal with effectively. Unilever is a British-Dutch multinational company, founded in 1929. It is headquartered in London, the UK and Rotterdam, the Netherlands. Strengths of Unilever Unilever is a consumer goods company. It has over 400 brands in its mega portfolio. Its most famous and the leading brands are but not limited to PG Tips, Lipton, Knorr, Ben & […]

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Competitors of Starbucks (Competitor analysis of Starbucks)

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Competitors of Starbucks (Competitor analysis of Starbucks) This article aims to explore the main competitors of Starbucks in the USA, the UK, China, and India. Starbucks is the largest coffee house chain in the world. It is an American company, headquartered in Seattle, Washington. Its journey began in 1971 and it entered the European market in 1998 (Starbucks Corporation, 2020). It operates in around 80 countries and territories and has over 31,000 stores. Competitors of Starbucks in the USA Starbucks is the market leader in the USA in terms of […]

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Marketing mix of American Airlines

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Marketing mix of American Airlines This is a detailed analysis of the marketing mix of American Airlines. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of American Airlines and explains the airline’s business & marketing strategies. American Airlines is a major airline in the world, headquartered in Fort Worth, Texas, the USA. Products and services of American Airlines American Airlines together with its regional partner American Eagle, offers around 6,700 flights daily to 350 destinations in 50 countries (American Airlines, 2020). It offers customers different […]

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PESTEL analysis of Switzerland

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PESTEL analysis of Switzerland This detailed PESTEL analysis of Switzerland aims to explore some of the political, economic, social, technological, legal, and environmental conditions of Switzerland and how they impact on it today. Switzerland is one of the most beautiful countries in the world. To many people, it is a wonderland! It is officially known as the Swiss Confederation. Political factors affecting Switzerland Switzerland is a federal republic consisting of 26 cantons (federated states) with the states being able to enjoy fair amount of decentralisation. Unlike any other country, it […]

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U.S. Supermarket and grocery store industry

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U.S. Supermarket and grocery store industry This article aims to examine the U.S. supermarket and grocery store industry in detail. Supermarkets and groceries sell a variety of products including but not limited to fruit, vegetables (both fresh and frozen), drinks, bakery items, canned goods, candy and snacks, meat, fish, cleaning products, toiletries, household essentials, health and beauty products, pet food and accessories, baby care and feeding accessories, and toys. Some supermarkets go beyond and sell clothes, home furniture and appliances, movies, books, electronics, and many more! Overview and the market […]

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Competition in the U.S. quick service restaurant (QSR) industry

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Competition in the U.S. quick service restaurant (QSR) industry This article aims to examine the competition in the U.S. quick service restaurant (QSR) industry and identify the key contenders for the crown of market leadership. The U.S. has been the leader and founder of many modern-day fast food and quick service restaurant chains. The first ever fast food restaurant in the country was opened on July 7, 1912. Market size of the U.S. quick service restaurant (QSR) industry Fast food and quick service restaurants serve fast food cuisine with quick […]

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