Advantages and disadvantages of affiliate marketing

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Advantages and disadvantages of affiliate marketing This article offers a detailed assessment of the advantages and disadvantages of affiliate marketing. There is no doubt that one of the most effective ways to make money online is by becoming an affiliate marketer. Affiliate marketers can offer products or services from a particular brand and receive a commission when a consumer makes a purchase by clicking on the link provided in their websites, blogs etc. It can be very easy to pursue this type of business model; however, it does require some […]

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PESTEL analysis of the telecommunications industry

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PESTEL analysis of the telecommunications industry This is a comprehensive PESTEL analysis of the telecommunications industry. It draws examples from several countries to evaluate the industry’s global nature and prospect. No doubt that the telecommunication industry continues to be a major player in the global economy. It impacts on individuals and organisations alike; however, it is also affected by some forces beyond its control.   Political factors that affect the telecommunications industry The telecommunications industry is influenced by many different political factors. The regulations and laws that govern the industry […]

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PESTEL analysis of the water industry

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PESTEL analysis of the water industry This is a detailed PESTEL analysis of the water industry. It explores how this industry is influenced by several external forces. It is worth mentioning that this industry is usually divided into two categories i.e. bottled water, and tap water. However, without looking into these two separately, this article addresses the industry holistically. Political factors that affect the water industry The government policies have an impact on the water industry. In countries like China and the US, the government provides subsidies for water projects […]

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Advantages and disadvantages of social media

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Advantages and disadvantages of social media This is article aims to explore some of the advantages and disadvantages of social media. It explores the topic from the perspective of both commercial and personal uses. Social media has clearly changed many things; however, it has certain limitations as well. Social media definition Social media refer to websites and other online means of communication that people use to create and share information in order to build up social and professional networks. According to Cambridge Dictionary (2022) the terms ‘social media’ refer to […]

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Advantages and disadvantages of laissez faire leadership

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Advantages and disadvantages of laissez faire leadership The comprehensive article examines the advantages and disadvantages of laissez faire leadership style. It also explores the characteristics of this type of leadership and shows its application in different fields by providing some examples. What is laissez faire leadership? The term ‘laissez-faire’ is French which literally means ‘let them do’. It broadly implies ‘let it be’, ‘let them do as they will’ or ‘leave it alone’. When applied in leadership context, it refers to leaders leaving it to their subordinates to complete their […]

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Ansoff Matrix in Walmart (Walmart growth strategy)

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Ansoff Matrix in Walmart (Walmart growth strategy) This article aims to examine the application of Ansoff Matrix in Walmart. Walmart has implemented several growth strategies over the years to reach the stage where it is now. Those strategies were crafted carefully and produced excellent results; however, some of them failed as well. Market penetration strategies of Walmart Walmart’s market penetration strategy has been very useful to support its continual growth. Its promise of Every Day Low Price (EDLP) has drawn the attention of many customers and helped it penetrate the […]

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SWOT Analysis of Loblaw Companies Ltd

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SWOT Analysis of Loblaw Companies Ltd This is a detailed SWOT analysis of Loblaw Companies Ltd. It aims to provide the readers with insights into the strengths and the weaknesses of Loblaw Companies Ltd. It also aims to examine the future growth opportunities and threats that the company should pay attention to. Loblaw Companies Ltd is the leading food and pharmacy retailer in Canada. It has been in operation since 1919. Strengths of Loblaw Companies Ltd Loblaw Companies Ltd is Canada’s food and pharmacy leader. It has over 2400 stores […]

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PESTEL analysis of Walmart

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PESTEL analysis of Walmart This is an in-depth PESTEL analysis of Walmart. It investigates how Walmart develops and implements its strategies and techniques in response to several powerful forces in the USA, Canada, and other markets. Walmart Inc. is an American retail giant that has operations in many countries. While it operates under the name Walmart in the United States and Canada, it uses different names in some other countries. Political factors affecting Walmart Walmart has largely benefitted from the political stability in the USA, Canada, and some other countries. […]

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Advantages and disadvantages of free trade

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Advantages and disadvantages of free trade This article explores some of the advantages and disadvantages of free trade. It also explores how developing countries in particular benefit and suffer from free trade agreements. Needless to say that the U.S., the UK, the EU, Canada, India, Australia, Turkey, Tunisia, Mexico, South Africa, Norway, and Switzerland are famous for having free trade agreements with each other and/or with many other countries in the world. The U.S. has trade agreements with several countries in Latin America and the Middle East (Buchholz, 2021). What is […]

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Factors influencing a tourist’s choice of destination

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Factors influencing a tourist’s choice of destination This article explores several factors influencing a tourist’s choice of destination. Booking a holiday is never as simple as just picking a location, buying a ticket, and going. Holidaymakers sometimes may not realise it, but a lot of thought goes into getting it right whether they are going abroad or taking advantage of a staycation. A lot of factors influence the ultimate choices that are made in coming up with the perfect experience. Some of them are outlined below: Money One of the […]

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