SWOT analysis of Unilever

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SWOT analysis of Unilever This detailed ‘SWOT analysis of Unilever’ examines the strengths and the weaknesses of Unilever. It also examines the opportunities the company should explore and the threats it must deal with effectively. Unilever is a British-Dutch multinational company, founded in 1929. It is headquartered in London, the UK and Rotterdam, the Netherlands. Strengths of Unilever Unilever is a consumer goods company. It has over 400 brands in its mega portfolio. Its most famous and the leading brands are but not limited to PG Tips, Lipton, Knorr, Ben & […]

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Competitors of Starbucks (Competitor analysis of Starbucks)

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Competitors of Starbucks (Competitor analysis of Starbucks) This article aims to explore the main competitors of Starbucks in the USA, the UK, China, and India. Starbucks is the largest coffee house chain in the world. It is an American company, headquartered in Seattle, Washington. Its journey began in 1971 and it entered the European market in 1998 (Starbucks Corporation, 2020). It operates in around 80 countries and territories and has over 31,000 stores. Competitors of Starbucks in the USA Starbucks is the market leader in the USA in terms of […]

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Marketing mix of American Airlines

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Marketing mix of American Airlines This is a detailed analysis of the marketing mix of American Airlines. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of American Airlines and explains the airline’s business & marketing strategies. American Airlines is a major airline in the world, headquartered in Fort Worth, Texas, the USA. Products and services of American Airlines American Airlines together with its regional partner American Eagle, offers around 6,700 flights daily to 350 destinations in 50 countries (American Airlines, 2020). It offers customers different […]

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PESTEL analysis of Switzerland

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PESTEL analysis of Switzerland This detailed PESTEL analysis of Switzerland aims to explore some of the political, economic, social, technological, legal, and environmental conditions of Switzerland and how they impact on it today. Switzerland is one of the most beautiful countries in the world. To many people, it is a wonderland! It is officially known as the Swiss Confederation. Political factors affecting Switzerland Switzerland is a federal republic consisting of 26 cantons (federated states) with the states being able to enjoy fair amount of decentralisation. Unlike any other country, it […]

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U.S. Supermarket and grocery store industry

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U.S. Supermarket and grocery store industry This article aims to examine the U.S. supermarket and grocery store industry in detail. Supermarkets and groceries sell a variety of products including but not limited to fruit, vegetables (both fresh and frozen), drinks, bakery items, canned goods, candy and snacks, meat, fish, cleaning products, toiletries, household essentials, health and beauty products, pet food and accessories, baby care and feeding accessories, and toys. Some supermarkets go beyond and sell clothes, home furniture and appliances, movies, books, electronics, and many more! Overview and the market […]

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Competition in the U.S. quick service restaurant (QSR) industry

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Competition in the U.S. quick service restaurant (QSR) industry This article aims to examine the competition in the U.S. quick service restaurant (QSR) industry and identify the key contenders for the crown of market leadership. The U.S. has been the leader and founder of many modern-day fast food and quick service restaurant chains. The first ever fast food restaurant in the country was opened on July 7, 1912. Market size of the U.S. quick service restaurant (QSR) industry Fast food and quick service restaurants serve fast food cuisine with quick […]

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SWOT analysis of the USA’s Information Technology (IT) industry

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SWOT analysis of the USA’s Information Technology (IT) industry This detailed SWOT analysis of the USA’s Information Technology (IT) industry aims to provide readers with a comprehensive insight into the strengths and the weaknesses of the USA’s Information Technology (IT) industry. It also aims to examine the tech opportunities the country should explore and the threats it needs to keep an eye on. Strengths of the USA’s Information Technology (IT) industry The USA is one of most technologically advanced countries and houses some of the hottest and biggest tech companies […]

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PESTEL analysis of Norway (Norway country analysis)

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PESTEL analysis of Norway (Norway country analysis) This detailed PESTEL analysis of Norway aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Norway today. Norway is one of the richest countries in the world by GDP per capita. It is officially known as the Kingdom of Norway. Political factors affecting Norway Norway is a constitutional monarchy and parliamentary democracy. It is the most democratic country in the world as evidenced from its great scoring in the criteria of Democracy Index, i.e. electoral process […]

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Abilities, skills and competences for a specific job role

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Abilities, skills and competences for a specific job role This article aims to explore how you can assess your own abilities, skills and competences for a specific job role. There are many self-evaluation models available that you can use for the assessment of your skills and abilities; however, this article uses SWOT analysis only. For the purpose of understanding, let us assume that you would like to apply for the post of a restaurant manager. Surely, if you can use your abilities to the fullest, you are highly likely to […]

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PESTEL analysis of Italy (Italy – country analysis)

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PESTEL analysis of Italy (Italy – country analysis) This detailed PESTEL analysis of Italy aims to explore some of the political, economic, social, technological, environmental, and legal factors that affect Italy today. Italy is famous for its magnificent contributions to the worlds of architecture, art, opera, literature, fashion, film, religion, and many more. Vatican, the smallest state in the world, is based in Rome, the capital of Italy. Political factors affecting Italy Italy is a unitary parliamentary republic with a written constitution. The President of the country is the head […]

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