SWOT Analysis of Wells Fargo

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SWOT Analysis of Wells Fargo This is a detailed SWOT analysis of Wells Fargo. It aims to analyse the strengths and the weaknesses of Wells Fargo. It also aims to analyse the opportunities and threats that the bank could face today and in the future. Wells Fargo is an American multinational financial services company, headquartered in San Francisco, California. Strengths of Wells Fargo Wells Fargo is one of the four major banks in America. It is indeed in the 3rd position in terms of total assets which stands at $1.75 […]

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Advantages and disadvantages of convenience sampling

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Advantages and disadvantages of convenience sampling This article aims to investigate some of the advantages and disadvantages of convenience sampling. Many qualitative researchers use this type of sampling to collect data for their research. Like all other research tools, convenience sampling has its merits and demerits. Definition of convenience sampling Convenience sampling is a non-probability sampling. It is also sometimes called availability sampling, opportunity sampling, haphazard sampling, grab sampling, or accidental sampling. According to Saunders et al. (2007) convenience sampling involves selecting haphazardly those samples that are the easiest for […]

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PESTEL analysis of the pharmaceutical industry

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PESTEL analysis of the pharmaceutical industry This detailed PESTEL analysis of the pharmaceutical industry explores some of the macro factors that have influences on the pharmaceutical industry in a number of countries, particularly, the UK, Canada, Australia, the USA, China, and India. The global pharmaceutical industry is abosolutely massive which was valued at about 1.25 trillion U.S. dollars in 2019 (Mikulic, 2020). It is one of the most profitable industries in many countries. Political factors that influence the pharmaceutical industry Politics and government institutions impact on the pharmaceutical industry, particularly, […]

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Marketing mix of KFC (7Ps of KFC)

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Marketing mix of KFC (7Ps of KFC)  This is a detailed analysis of the marketing mix of KFC. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of KFC and explains how it uses these marketing mix techniques to grow its business. KFC is one of the largest fast food chain restaurants in the world. It is an American company, headquartered in Louisville, Kentucky. Products of KFC KFC has a wide variety of products e.g. chicken meals, vegan meals, drinks, treats, twisters, and salads. Its chicken […]

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PESTEL analysis of Austria (Austria country profile)

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PESTEL analysis of Austria The aim of this article is to conduct a detailed PESTEL analysis of Austria. Austria is mostly a mountainous and landlocked country in south-central Europe. It is officially known as the Republic of Austria. Vienna is the capital and its largest city. Political forces that affect Austria Austria is a parliamentary representative democracy where the federal president is elected directly. The president works as the head of state, whereas the chancellor works as the head of the federal government. The country comprises of nine federal states/provinces, […]

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PESTEL analysis of Belgium (Belgium country profile)

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PESTEL analysis of Belgium This detailed ‘PESTEL analysis of Belgium’ aims to explore how a variety of factors can have impacts on Belgium. Belgium is a Western European country. It is officially known as the Kingdom of Belgium. It is one of the most developed countries in Europe. Political forces that affect Belgium Belgium is a constitutional monarchy and a federal parliamentary democracy where the monarch is the head of state, though the power retained by the monarch is somewhat limited. The prime minister, appointed by the monarch, leads the government. […]

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PESTEL analysis of Sweden (Sweden country profile)

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PESTEL analysis of Sweden   This article ‘PESTEL analysis of Sweden’ aims to identify and evaluate some of the key factors that affect Sweden today and may continue to do so in the future. Sweden is a highly developed, beautiful, and wonderful country to live. It is officially known as the Kingdom of Sweden. Political forces that affect Sweden Sweden is a constitutional monarchy. It is indeed one of the oldest monarchies in the world. The monarch is the head of state; however, performs mostly ceremonial duties. The head of […]

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Advantages and disadvantages of simple random sampling

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Advantages and disadvantages of simple random sampling This article aims to identify and explain some of the advantages and disadvantages of simple random sampling. Sampling is a key part of any research, and many quantitative researchers use simple random sampling for the purpose of data collection. Like all other research tools, simple random sampling has its advantages and disadvantages. Definition of simple random sampling Simple random sampling involves selecting the sample at random from the sampling frame using either random number or a computer (Saunders et al., 2007). It is […]

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PESTEL analysis of Air Canada

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PESTEL analysis of Air Canada This detailed ‘PESTEL analysis of Air Canada’ examines some of the macro-environmental factors that impacted on the operations of Air Canada in the past and continue to do so today. Air Canada, founded in 1937, is Canada’s largest airline. It is a founding member of the largest airline alliance in the world, the Star Alliance. Political factors affecting Air Canada Air Canada’s operations in the domestic market have benefitted from a favourable political climate in Canada. Canada is considered a very difficult country to start […]

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PESTEL analysis of Coca-Cola (The Coca-Cola company)

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PESTEL analysis of Coca-Cola (The Coca-Cola company) This detailed PESTEL analysis of Coca-Cola examines some of the external factors that impact on the operations of the Coca-Cola company. It aims to explore some of the local and international macro-environmental factors such as political, economic, social, technological, environmental, and legal that have been influencing both the strategic and the operational decisions of the company. Political factors affecting Coca-Cola The products of the Coca-Cola company are sold in over 200 countries and territories. This massive presence offers the company both opportunities and […]

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