PESTEL analysis of Sweden (Sweden country profile)

By: | Tags:

PESTEL analysis of Sweden   This article ‘PESTEL analysis of Sweden’ aims to identify and evaluate some of the key factors that affect Sweden today and may continue to do so in the future. Sweden is a highly developed, beautiful, and wonderful country to live. It is officially known as the Kingdom of Sweden. Political forces that affect Sweden Sweden is a constitutional monarchy. It is indeed one of the oldest monarchies in the world. The monarch is the head of state; however, performs mostly ceremonial duties. The head of […]

READ MORE

Advantages and disadvantages of simple random sampling

By: | Tags:

Advantages and disadvantages of simple random sampling This article aims to identify and explain some of the advantages and disadvantages of simple random sampling. Sampling is a key part of any research, and many quantitative researchers use simple random sampling for the purpose of data collection. Like all other research tools, simple random sampling has its advantages and disadvantages. Definition of simple random sampling Simple random sampling involves selecting the sample at random from the sampling frame using either random number or a computer (Saunders et al., 2007). It is […]

READ MORE

PESTEL analysis of Air Canada

By: | Tags:

PESTEL analysis of Air Canada This detailed ‘PESTEL analysis of Air Canada’ examines some of the macro-environmental factors that impacted on the operations of Air Canada in the past and continue to do so today. Air Canada, founded in 1937, is Canada’s largest airline. It is a founding member of the largest airline alliance in the world, the Star Alliance. Political factors affecting Air Canada Air Canada’s operations in the domestic market have benefitted from a favourable political climate in Canada. Canada is considered a very difficult country to start […]

READ MORE

PESTEL analysis of Coca-Cola (The Coca-Cola company)

By: | Tags:

PESTEL analysis of Coca-Cola (The Coca-Cola company) This detailed PESTEL analysis of Coca-Cola examines some of the external factors that impact on the operations of the Coca-Cola company. It aims to explore some of the local and international macro-environmental factors such as political, economic, social, technological, environmental, and legal that have been influencing both the strategic and the operational decisions of the company. Political factors affecting Coca-Cola The products of the Coca-Cola company are sold in over 200 countries and territories. This massive presence offers the company both opportunities and […]

READ MORE

Marketing mix of Marks & Spencer (M&S)

By: | Tags:

Marketing mix of Marks & Spencer (M&S) This detailed analysis of the marketing mix of Marks & Spencer (M&S) aims to look into the 4Ps i.e. product, price, place, and promotion strategies of Marks & Spencer. M&S is a leading British retailer, headquartered in London. It was founded in 1884. Products of Marks & Spencer (M&S) Marks & Spencer’s products are categorised as Women, Lingerie, Beauty, Men, Kids, Home, Furniture, Food, Flowers, Wine, Gifts & Hampers, Offers, and Inspire Me (Style & Living). Christmas is another category which offers Christmas […]

READ MORE

PESTEL analysis of Denmark (Denmark country profile)

By: | Tags:

PESTEL analysis of Denmark (Denmark country profile) This PESTEL analysis of Denmark offers an examination of some of the macroenvironmental issues i.e. political, economic, social, technological, environmental, and legal factors that affect Denmark today. Denmark, a Scandinavian country, is officially known as the Kingdom of Denmark. It is often regarded as one of the most economically developed countries in the world. Political factors affecting Denmark Denmark functions as a constitutional monarchy, with a representative parliamentary system. As with virtually all constitutional monarchies, the monarch in Denmark too has mostly ceremonial […]

READ MORE

Marketing mix of Unilever (4Ps of Unilever)

By: | Tags:

Marketing mix of Unilever (4Ps of Unilever) This article offers an in-depth analysis of the marketing mix of Unilever. It examines the 4Ps (Product, Price, Place, and Promotion) of Unilever and examines how it has been making use of these marketing techniques to appeal to its customers and continue its journey globally. Unilever is a British-Dutch multinational company. Around 2 billion people use its products every day (Unilever, 2020). Marketing mix of Unilever (4Ps of Unilever) Unilever’s products Unilever’s products fall into three broad categories i.e. foods & refreshment, home […]

READ MORE

Competitors of Unilever (Unilever Competitor analysis)

By: | Tags:

Competitors of Unilever (Unilever Competitor analysis) This article aims to examine some of the main competitors of Unilever. Unilever is a British-Dutch multinational company, headquartered in London and Rotterdam. It operates in consumer goods industry and has taken its products to around 190 countries and territories. As its inception was in 1929, it is regarded as one of the oldest multinational companies in the world. Competitors of Unilever (Unilever Competitor analysis) There is no doubt that the landscape of the consumer goods industry is very competitive. A number of big […]

READ MORE

Competitors of Air Canada (Competitor analysis of Air Canada)

By: | Tags:

Competitors of Air Canada (Competitor analysis of Air Canada) This article aims to explore the main competitors of Air Canada both in the domestic and the international markets. Air Canada is the flag carrier and the largest airline in Canada. It is the market leader in the Canadian domestic market though it faces stiff competition from WestJet. Likewise, it faces stiff competition from a large number of competitors in the international markets as well. Competitors of Air Canada in the domestic market A good number of airlines operate in the […]

READ MORE

PESTEL analysis of Apple

By: | Tags:

PESTEL analysis of Apple This detailed PESTEL analysis of Apple examines how Apple Inc. has been dealing with different macro-environmental factors. It aims to examine the factors that have impacted on the operations of the company over the years. Likewise, it also aims to identify the factors that are more likely to change in the future and may have serious implications for the company. Apple Inc. is one of the largest companies in the world and a household name. It has fundamentally changed the idea of communications with its smartphones, […]

READ MORE