Factors affecting tourism demand

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Definition of tourism demand Tourism demand refers to the total number of people who travel or wish to travel, and use tourist facilities and services at places away from their places of work or residence (Cooper et al. 1993). For a better understanding of tourism demand, it is useful to differentiate between the demand for travel to a destination and the demand for particular tourism related products or services within the destination e.g. hotel rooms, restaurant meals, tours etc. Factors affecting tourism demand Tourists are of many different types. For […]

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Strategic alliance – definition and types of strategic alliance

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Definition of strategic alliance A strategic alliance is a very useful market entry strategy. It can surely help a company expand into a new market and/or develop an advantage over its competitors. According to Johnson, Scholes, & Whittington (2006), a strategic alliance is where two or more organisations share resources and activities to pursue a strategy. According to Hitt, Ireland, & Hoskisson (2008) it is a partnership between firms whereby resources, capabilities, and core competences are combined to pursue mutual interests. Types of strategic alliance Companies can choose from a […]

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Hospitality marketing – definition and importance

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Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to the American Marketing Association (2013) marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The main theme emerges from this definition is that marketing is about understanding and addressing customers’ needs and desires which not only benefits customers but also the society at large. Hospitality industry refers to […]

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Tourism marketing – definition and importance

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Tourism marketing – definition and importance This article ‘Tourism marketing – definition and importance’ aims to explore the definitions and concepts of tourism marketing. It also aims to explore the importance and characteristics of tourism marketing. There is no doubt that many organisations and individuals around the world promote destinations and attractions through advertising and/or other forms of marketing. Their primary objective is to stand out from their competitors to secure their positions in the market. Definitions of tourism marketing According to the Chartered Institute of Marketing (2003), a leading […]

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How to evaluate website content

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Do you sometimes carry out research online for academic purposes? If so, how do you know the information available online is reliable? The Internet often contains information which are untested. Therefore, you should evaluate online content before using them for study purposes. How to evaluate website content According to the University of Edinburgh (2017) there are a number of criteria you need to consider before using information for your assignments. Audience, authority, accuracy, objectivity, currency, and the URL are the main criteria. You need to ask a number of questions concerning […]

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Enclave tourism – definition and characteristics

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Enclave tourism – definitions and characteristics Enclave tourism has recently become an important topic of discussion and drawn a lot of interests from students, teachers, and tourists alike. A number of writers have attempted to define it and come up with some interesting ideas. This article focuses on what enclave tourism is and some of its characteristics. What is enclave tourism? While the term ‘enclave’ refers to a small territory surrounded by a larger territory whose inhabitants are of a different culture or nationality (Soanes, 2002), the concept of enclave […]

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Advantages and disadvantages of strategic planning

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What is strategic planning? Strategic planning is very important as it charts the direction of an organisation. Organisations often engage in it in order to develop, implement and evaluate their strategies. Strategic planning refers to the decision-making and planning process that guides the long-term direction of an organisation (Plunkett & Attner, 1994). According to Martin (2014) strategic planning has three parts i.e. mission/vision statements, list of initiatives, and the conversion of the initiatives into financials. It is worth noting that, there are some advantages and disadvantages of strategic planning that […]

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How to become a teacher in the UK?

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It goes without saying that teaching is a challenging yet a rewarding profession. Good teaching can transform the lives of many; therefore it is important that teachers are very suitably trained and qualified. When it comes to taking teaching as a profession, you must decide on the level of teaching you would like to engage in. In fact, there are different levels in education e.g. primary, secondary, further and higher education.  British universities, colleges, and training providers offer a variety of qualifications that suit the needs of teaching at different […]

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An overview of tourism planning

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What is tourism planning? Planning is an important part of management process. It is a process of selection from among alternative courses of action. It plays a very vital role in tourism development. According to Hall (2008) tourism planning can be described as a process of orderly thought which, by anticipating change, enables the future development of tourism to progress in a systematic way so that the benefits of tourism outweigh the costs by an acceptable margin. Why tourism planning? While tourism can benefit a country, it can damage it […]

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An introduction to the tourism industry in the UK

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Tourism industry Tourism is one of the most rapidly growing and exciting industries in the UK. It contributed £127.4 billion to the UK GDP in 2015 (Tourism Alliance, 2016). The UK is forecast to have a tourism industry worth over £257 billion by 2025 (Visit Britain, 2017). The global economic contribution of the industry was almost $7.6 trillion in 2014 (Statista, n.d.). Structure of the tourism industry Tourism is a dynamic industry in the UK. It consists of a number of organisations both national and international. Tourism is a devolved matter; […]

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