Advantages and disadvantages of digital marketing

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Advantages and disadvantages of digital marketing This article aims to explore some of the advantages and disadvantages of digital marketing. It also investigates the definitions of digital marketing and its different types. Certainly, in an era of advanced technologies, digital marketing is more important for organisations than ever. Definitions of digital marketing According to Patel (2020) digital marketing refers to advertising delivered through digital channels. It is about marketing products/services with electronic devices. According to Financial Times (n.d.) digital marketing refers to the marketing of products or services using digital […]

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Advantages and disadvantages of word-of-mouth marketing

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Advantages and disadvantages of word-of-mouth marketing This article aims to identify some of the advantages and disadvantages of word-of-mouth marketing. It also explores the definitions of word-of-mouth marketing and provides the readers with a comprehensive insight into the topic. Definitions of word-of-mouth marketing According to Kotler et al. (2009) word-of-mouth (WOM) is an interpersonal communication of products and services where the receiver regards the communicator as impartial. According to the Cambridge dictionary (2021) word-of-mouth (WOM) refers to people talking about something or telling people about something. The idea of word-of-mouth […]

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Advantages and disadvantages of telemarketing

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Advantages and disadvantages of telemarketing This article aims to explore some of the advantages and disadvantages of telemarketing. It also looks into the definitions of telemarketing and its different types. Telemarketing is a widely used method of marketing communication; however, it has earned a bad reputation due to its invasive nature. Definitions of telemarketing According to Kotler et al. (2009) telemarketing is the use of the telephone and call centres to attract prospects and provide service by taking orders and answering questions. Telemarketing is sometimes referred to as telesales. It […]

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Advantages and disadvantages of personal selling

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Advantages and disadvantages of personal selling This is a detailed article on the advantages and disadvantages of personal selling. It identifies some of the main advantages that organisations should enjoy if they used personal selling and the potential challenges that could be associated with it. It also explores related issues such as definition of personal selling, skills, abilities, and qualities of salespeople, and objectives of personal selling. Definition of personal selling According to BPP Publishing Media (2000) personal selling is the use of salespeople to sell and supply goods. It […]

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SWOT Analysis of Wells Fargo

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SWOT Analysis of Wells Fargo This is a detailed SWOT analysis of Wells Fargo. It aims to analyse the strengths and the weaknesses of Wells Fargo. It also aims to analyse the opportunities and threats that the bank could face today and in the future. Wells Fargo is an American multinational financial services company, headquartered in San Francisco, California. Strengths of Wells Fargo Wells Fargo is one of the four major banks in America. It is indeed in the 3rd position in terms of total assets which stands at $1.75 […]

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Advantages and disadvantages of convenience sampling

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Advantages and disadvantages of convenience sampling This article aims to investigate some of the advantages and disadvantages of convenience sampling. Many qualitative researchers use this type of sampling to collect data for their research. Like all other research tools, convenience sampling has its merits and demerits. Definition of convenience sampling Convenience sampling is a non-probability sampling. It is also sometimes called availability sampling, opportunity sampling, haphazard sampling, grab sampling, or accidental sampling. According to Saunders et al. (2007) convenience sampling involves selecting haphazardly those samples that are the easiest for […]

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PESTEL analysis of the pharmaceutical industry

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PESTEL analysis of the pharmaceutical industry This detailed PESTEL analysis of the pharmaceutical industry explores some of the macro factors that have influences on the pharmaceutical industry in a number of countries, particularly, the UK, Canada, Australia, the USA, China, and India. The global pharmaceutical industry is abosolutely massive which was valued at about 1.25 trillion U.S. dollars in 2019 (Mikulic, 2020). It is one of the most profitable industries in many countries. Political factors that influence the pharmaceutical industry Politics and government institutions impact on the pharmaceutical industry, particularly, […]

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Marketing mix of KFC (7Ps of KFC)

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Marketing mix of KFC (7Ps of KFC)  This is a detailed analysis of the marketing mix of KFC. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of KFC and explains how it uses these marketing mix techniques to grow its business. KFC is one of the largest fast food chain restaurants in the world. It is an American company, headquartered in Louisville, Kentucky. Products of KFC KFC has a wide variety of products e.g. chicken meals, vegan meals, drinks, treats, twisters, and salads. Its chicken […]

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PESTEL analysis of Austria (Austria country profile)

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PESTEL analysis of Austria The aim of this article is to conduct a detailed PESTEL analysis of Austria. Austria is mostly a mountainous and landlocked country in south-central Europe. It is officially known as the Republic of Austria. Vienna is the capital and its largest city. Political forces that affect Austria Austria is a parliamentary representative democracy where the federal president is elected directly. The president works as the head of state, whereas the chancellor works as the head of the federal government. The country comprises of nine federal states/provinces, […]

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PESTEL analysis of Belgium (Belgium country profile)

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PESTEL analysis of Belgium This detailed ‘PESTEL analysis of Belgium’ aims to explore how a variety of factors can have impacts on Belgium. Belgium is a Western European country. It is officially known as the Kingdom of Belgium. It is one of the most developed countries in Europe. Political forces that affect Belgium Belgium is a constitutional monarchy and a federal parliamentary democracy where the monarch is the head of state, though the power retained by the monarch is somewhat limited. The prime minister, appointed by the monarch, leads the government. […]

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