PESTEL analysis of Austria (Austria country profile)

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PESTEL analysis of Austria The aim of this article is to conduct a detailed PESTEL analysis of Austria. Austria is mostly a mountainous and landlocked country in south-central Europe. It is officially known as the Republic of Austria. Vienna is the capital and its largest city. Political forces that affect Austria Austria is a parliamentary representative democracy where the federal president is elected directly. The president works as the head of state, whereas the chancellor works as the head of the federal government. The country comprises of nine federal states/provinces, […]

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PESTEL analysis of Belgium (Belgium country profile)

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PESTEL analysis of Belgium This detailed ‘PESTEL analysis of Belgium’ aims to explore how a variety of factors can have impacts on Belgium. Belgium is a Western European country. It is officially known as the Kingdom of Belgium. It is one of the most developed countries in Europe. Political forces that affect Belgium Belgium is a constitutional monarchy and a federal parliamentary democracy where the monarch is the head of state, though the power retained by the monarch is somewhat limited. The prime minister, appointed by the monarch, leads the government. […]

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PESTEL analysis of Sweden (Sweden country profile)

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PESTEL analysis of Sweden   This article ‘PESTEL analysis of Sweden’ aims to identify and evaluate some of the key factors that affect Sweden today and may continue to do so in the future. Sweden is a highly developed, beautiful, and wonderful country to live. It is officially known as the Kingdom of Sweden. Political forces that affect Sweden Sweden is a constitutional monarchy. It is indeed one of the oldest monarchies in the world. The monarch is the head of state; however, performs mostly ceremonial duties. The head of […]

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Advantages and disadvantages of simple random sampling

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Advantages and disadvantages of simple random sampling This article aims to identify and explain some of the advantages and disadvantages of simple random sampling. Sampling is a key part of any research, and many quantitative researchers use simple random sampling for the purpose of data collection. Like all other research tools, simple random sampling has its advantages and disadvantages. Definition of simple random sampling Simple random sampling involves selecting the sample at random from the sampling frame using either random number or a computer (Saunders et al., 2007). It is […]

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PESTEL analysis of Air Canada

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PESTEL analysis of Air Canada This detailed ‘PESTEL analysis of Air Canada’ examines some of the macro-environmental factors that impacted on the operations of Air Canada in the past and continue to do so today. Air Canada, founded in 1937, is Canada’s largest airline. It is a founding member of the largest airline alliance in the world, the Star Alliance. Political factors affecting Air Canada Air Canada’s operations in the domestic market have benefitted from a favourable political climate in Canada. Canada is considered a very difficult country to start […]

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PESTEL analysis of Coca-Cola (The Coca-Cola company)

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PESTEL analysis of Coca-Cola (The Coca-Cola company) This detailed PESTEL analysis of Coca-Cola examines some of the external factors that impact on the operations of the Coca-Cola company. It aims to explore some of the local and international macro-environmental factors such as political, economic, social, technological, environmental, and legal that have been influencing both the strategic and the operational decisions of the company. Political factors affecting Coca-Cola The products of the Coca-Cola company are sold in over 200 countries and territories. This massive presence offers the company both opportunities and […]

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Marketing mix of Marks & Spencer (M&S)

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Marketing mix of Marks & Spencer (M&S) This detailed analysis of the marketing mix of Marks & Spencer (M&S) aims to look into the 4Ps i.e. product, price, place, and promotion strategies of Marks & Spencer. M&S is a leading British retailer, headquartered in London. It was founded in 1884. Products of Marks & Spencer (M&S) Marks & Spencer’s products are categorised as Women, Lingerie, Beauty, Men, Kids, Home, Furniture, Food, Flowers, Wine, Gifts & Hampers, Offers, and Inspire Me (Style & Living). Christmas is another category which offers Christmas […]

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PESTEL analysis of Denmark (Denmark country profile)

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PESTEL analysis of Denmark (Denmark country profile) This PESTEL analysis of Denmark offers an examination of some of the macroenvironmental issues i.e. political, economic, social, technological, environmental, and legal factors that affect Denmark today. Denmark, a Scandinavian country, is officially known as the Kingdom of Denmark. It is often regarded as one of the most economically developed countries in the world. Political factors affecting Denmark Denmark functions as a constitutional monarchy, with a representative parliamentary system. As with virtually all constitutional monarchies, the monarch in Denmark too has mostly ceremonial […]

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Marketing mix of Unilever (4Ps of Unilever)

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Marketing mix of Unilever (4Ps of Unilever) This article offers an in-depth analysis of the marketing mix of Unilever. It examines the 4Ps (Product, Price, Place, and Promotion) of Unilever and examines how it has been making use of these marketing techniques to appeal to its customers and continue its journey globally. Unilever is a British-Dutch multinational company. Around 2 billion people use its products every day (Unilever, 2020). Marketing mix of Unilever (4Ps of Unilever) Unilever’s products Unilever’s products fall into three broad categories i.e. foods & refreshment, home […]

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Competitors of Unilever (Unilever Competitor analysis)

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Competitors of Unilever (Unilever Competitor analysis) This article aims to examine some of the main competitors of Unilever. Unilever is a British-Dutch multinational company, headquartered in London and Rotterdam. It operates in consumer goods industry and has taken its products to around 190 countries and territories. As its inception was in 1929, it is regarded as one of the oldest multinational companies in the world. Competitors of Unilever (Unilever Competitor analysis) There is no doubt that the landscape of the consumer goods industry is very competitive. A number of big […]

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