Advantages and disadvantages of quantitative research

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Advantages and disadvantages of quantitative research This article explores some of the advantages and disadvantages of quantitative research. Quantitative and qualitative research are like siblings; however, they are completely different. Both have some strong advantages and disadvantages, and therefore, the researchers’ decision to select a particular method would mostly depend on their own skills, preference, time and money, and the research topic. Definition of quantitative research Quantitative research is, as the term suggests, concerned with the collection and analysis of data in numeric form (Blaxter et al., 2010). According to […]

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SWOT Analysis of General Electric (GE)

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SWOT Analysis of General Electric (GE) This is a comprehensive SWOT analysis of General Electric (GE). It aims to provide the readers with insights into some of the strengths and the weaknesses of General Electric. It also sheds lights on several opportunities that the company should consider for future growth and the threats that it should devise formidable strategies against. The General Electric is an American multinational company, headquartered in Boston, the USA. Strengths of General Electric (GE) General Electric has a substantial market experience. It was founded by Thomas […]

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Factors affecting demand for labour (Labour markets)

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Factors affecting demand for labour (Labour markets) This article explores some of the factors that affect the demand for labour. The term ‘labour’ refers to practical work, especially when it involves hard physical effort. It also refers to workers who do practical work with their hands (Cambridge Dictionary, 2021). What is demand for labour? Well, it is the number of labour-hours an employer needs to hire at a given point in time based on different variables. For example, an employer needs a total of 20 hours of work from employees […]

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5C analysis of Tesco (5C’s of Tesco)

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5C analysis of Tesco (5C’s of Tesco) This is a detailed 5C analysis of Tesco. It provides readers with important insights into the key drivers behind Tesco’s success. The key drivers analysed in line with the 5C framework are company, competitors, customers, collaborators, and climate. Tesco Company (Tesco Plc) Tesco is a British multinational grocery and general merchandise company. It has market experience of over 100 years. It has operations in a number of countries and serves millions of customers every week. It has different types of stores e.g. Tesco […]

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5C analysis of McDonald’s (5C’s of McDonald’s)

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5C analysis of McDonald’s (5C’s of McDonald’s) This is a detailed ‘5C analysis of McDonald’s’. It aims to evaluate how five strong forces such as company, competitor, customer, collaborator, and climate influence the business activities and strategies of McDonald’s. McDonald’s Company McDonald’s is an American company. It started as a small drive-in restaurant, however, today it has around 34,000 restaurants in 118 countries and territories across the world. It has over 14 thousand restaurants in the USA alone, and 1200 in the UK. It serves more than 3.8 million customers […]

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PESTEL analysis of Poland (Poland country profile)

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PESTEL analysis of Poland (Poland country profile) This detailed ‘PESTEL analysis of Poland (Poland country profile)’ aims to examine some of the macro factors that impact on Poland. Poland is a powerful country in Central Europe. It is officially known as the Republic of Poland. Political environment and its impact on Poland Poland is a representative democracy where the president is the head of state. It comprises of sixteen administrative provinces. It is an important member of the EU. It is also a member of NATO, the UN, OECD, European […]

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Advantages and disadvantages of digital marketing

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Advantages and disadvantages of digital marketing This article aims to explore some of the advantages and disadvantages of digital marketing. It also investigates the definitions of digital marketing and its different types. Certainly, in an era of advanced technologies, digital marketing is more important for organisations than ever. Definitions of digital marketing According to Patel (2020) digital marketing refers to advertising delivered through digital channels. It is about marketing products/services with electronic devices. According to Financial Times (n.d.) digital marketing refers to the marketing of products or services using digital […]

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Advantages and disadvantages of word-of-mouth marketing

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Advantages and disadvantages of word-of-mouth marketing This article aims to identify some of the advantages and disadvantages of word-of-mouth marketing. It also explores the definitions of word-of-mouth marketing and provides the readers with a comprehensive insight into the topic. Definitions of word-of-mouth marketing According to Kotler et al. (2009) word-of-mouth (WOM) is an interpersonal communication of products and services where the receiver regards the communicator as impartial. According to the Cambridge dictionary (2021) word-of-mouth (WOM) refers to people talking about something or telling people about something. The idea of word-of-mouth […]

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Advantages and disadvantages of telemarketing

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Advantages and disadvantages of telemarketing This article aims to explore some of the advantages and disadvantages of telemarketing. It also looks into the definitions of telemarketing and its different types. Telemarketing is a widely used method of marketing communication; however, it has earned a bad reputation due to its invasive nature. Definitions of telemarketing According to Kotler et al. (2009) telemarketing is the use of the telephone and call centres to attract prospects and provide service by taking orders and answering questions. Telemarketing is sometimes referred to as telesales. It […]

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Advantages and disadvantages of personal selling

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Advantages and disadvantages of personal selling This is a detailed article on the advantages and disadvantages of personal selling. It identifies some of the main advantages that organisations should enjoy if they used personal selling and the potential challenges that could be associated with it. It also explores related issues such as definition of personal selling, skills, abilities, and qualities of salespeople, and objectives of personal selling. Definition of personal selling According to BPP Publishing Media (2000) personal selling is the use of salespeople to sell and supply goods. It […]

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