Marketing mix of Marks & Spencer (M&S)

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Marketing mix of Marks & Spencer (M&S) This detailed analysis of the marketing mix of Marks & Spencer (M&S) aims to look into the 4Ps i.e. product, price, place, and promotion strategies of Marks & Spencer. M&S is a leading British retailer, headquartered in London. It was founded in 1884. Products of Marks & Spencer (M&S) Marks & Spencer’s products are categorised as Women, Lingerie, Beauty, Men, Kids, Home, Furniture, Food, Flowers, Wine, Gifts & Hampers, Offers, and Inspire Me (Style & Living). Christmas is another category which offers Christmas […]

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PESTEL analysis of Denmark (Denmark country profile)

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PESTEL analysis of Denmark (Denmark country profile) This PESTEL analysis of Denmark offers an examination of some of the macroenvironmental issues i.e. political, economic, social, technological, environmental, and legal factors that affect Denmark today. Denmark, a Scandinavian country, is officially known as the Kingdom of Denmark. It is often regarded as one of the most economically developed countries in the world. Political factors affecting Denmark Denmark functions as a constitutional monarchy, with a representative parliamentary system. As with virtually all constitutional monarchies, the monarch in Denmark too has mostly ceremonial […]

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Marketing mix of Unilever (4Ps of Unilever)

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Marketing mix of Unilever (4Ps of Unilever) This article offers an in-depth analysis of the marketing mix of Unilever. It examines the 4Ps (Product, Price, Place, and Promotion) of Unilever and examines how it has been making use of these marketing techniques to appeal to its customers and continue its journey globally. Unilever is a British-Dutch multinational company. Around 2 billion people use its products every day (Unilever, 2020). Marketing mix of Unilever (4Ps of Unilever) Unilever’s products Unilever’s products fall into three broad categories i.e. foods & refreshment, home […]

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Competitors of Unilever (Unilever Competitor analysis)

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Competitors of Unilever (Unilever Competitor analysis) This article aims to examine some of the main competitors of Unilever. Unilever is a British-Dutch multinational company, headquartered in London and Rotterdam. It operates in consumer goods industry and has taken its products to around 190 countries and territories. As its inception was in 1929, it is regarded as one of the oldest multinational companies in the world. Competitors of Unilever (Unilever Competitor analysis) There is no doubt that the landscape of the consumer goods industry is very competitive. A number of big […]

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Competitors of Air Canada (Competitor analysis of Air Canada)

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Competitors of Air Canada (Competitor analysis of Air Canada) This article aims to explore the main competitors of Air Canada both in the domestic and the international markets. Air Canada is the flag carrier and the largest airline in Canada. It is the market leader in the Canadian domestic market though it faces stiff competition from WestJet. Likewise, it faces stiff competition from a large number of competitors in the international markets as well. Competitors of Air Canada in the domestic market A good number of airlines operate in the […]

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PESTEL analysis of Apple

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PESTEL analysis of Apple This detailed PESTEL analysis of Apple examines how Apple Inc. has been dealing with different macro-environmental factors. It aims to examine the factors that have impacted on the operations of the company over the years. Likewise, it also aims to identify the factors that are more likely to change in the future and may have serious implications for the company. Apple Inc. is one of the largest companies in the world and a household name. It has fundamentally changed the idea of communications with its smartphones, […]

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Marketing mix of YouTube (7Ps of YouTube)

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Marketing mix of YouTube (7Ps of YouTube) This is a detailed analysis of the marketing mix of YouTube. It examines the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of YouTube and explains how it has been using these marketing techniques to take its message to the customers. YouTube is a subsidiary of Google. It was developed in 2005 by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley who sold it to Google in 2006. Products of YouTube YouTube is an online video-sharing platform. […]

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PESTEL analysis of Amazon

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PESTEL analysis of Amazon This detailed PESTEL analysis of Amazon examines how and what external factors impact on the operations of Amazon.com, Inc. It aims to explore how some of the political, economic, social, technological, environmental, and legal factors have been influencing both the strategic and the operational decisions of the company. Needless to say that online shopping is very popular now-a-days and has over the years changed the consumer behaviour significantly. The company that has been a key factor in this change of behaviour is Amazon. It is the […]

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Stakeholders of Apple (Analysis of Apple’s stakeholders)

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Stakeholders of Apple (Analysis of Apple’s stakeholders) This detailed analysis of the stakeholders of Apple aims to examine both the internal and the external stakeholders of Apple Inc. It also aims to examine how Apple communicates with its stakeholders. Apple is one of the most valued brands in the world. It has revolutionised the world of computers, smart phones, and some other electronic devices. Its headquarter is in Cupertino, California, the USA. Internal stakeholders of Apple The main internal stakeholders of Apple are the Board of Directors, executives, employees, and […]

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SWOT analysis of Australia

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SWOT analysis of Australia This detailed SWOT analysis of Australia provides readers with insights into the strengths and the weaknesses of Australia. It also examines the opportunities the country should explore and the threats it should keep close eyes on. Australia is one of the largest countries in the world by total area. It is officially known as the Commonwealth of Australia. Strengths of Australia Australia is a developed and prosperous country. It maintains a close association with the USA, Asia, and the Pacific. It is also a member of […]

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