Marketing mix of Sobeys (4Ps of Sobeys)

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Marketing mix of Sobeys (4Ps of Sobeys) This is a comprehensive analysis of the marketing mix of Sobeys. It aims to examine the company’s 4Ps i.e. product, price, place, and promotion strategies. Sobeys Inc. is a Canadian company, headquartered in Stellarton, Nova Scotia. Product strategies of Sobeys Sobeys’ products fall into diverse categories i.e. baby, bakery, baking, dairy, deli, drinks, frozen foods, fresh fruits and vegetables, health & beauty, households products, meat & seafood, soup, broth & bouillon, snacks & candy, seasonal, pantry, pets, and prepared foods. It launched its private […]

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Advantages and disadvantages of public relations (PR)

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Advantages and disadvantages of public relations (PR) This article aims to examine some of the advantages and disadvantages of public relations (PR). It also explores issues such as definitions, types, and techniques of public relations. PR is an art of convincing others. It is a method to capture the consideration and attention of the publics without paying for it! Definitions of public relations (PR) According to the Institute of Public Relations UK (2003) cited in Lancaster and Reynolds (2004) public relations is the deliberate, planned, and sustained effort to establish […]

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PESTEL analysis of Facebook

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PESTEL analysis of Facebook This is a detailed PESTEL analysis of Facebook. It attempts to evaluate some of the factors that affect the operations and strategies of Facebook. Facebook is an American technology company. It is one of the most popular social networking sites in the world. Political factors that impact on Facebook Facebook is a dominant social networking site in many countries. India, the USA, Indonesia, and Brazil are the leading countries in terms of Facebook audience size. However, Facebook faced temporary bans in some countries in the past. Facebook […]

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PESTEL analysis of the social media industry

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PESTEL analysis of the social media industry This is a detailed PESTEL analysis of the social media industry. It aims to examine several important factors that impact on this industry in a number of countries, particularly the USA, the UK, the EU, China, and India. Social media come in many forms from traditional blogs to modern day social networking sites. However, the main focus of this article will be on the social networking sites. Political factors that impact on the social media industry Political environment often influences and is influenced […]

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Advantages and disadvantages of qualitative research

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Advantages and disadvantages of qualitative research This article aims to examine some of the advantages and disadvantages of qualitative research method. Qualitative research is often used by researchers to explore a wide variety of topics. In fact, spending on it amounts to 12% of the total market research in the United States (Statista, 2020). Definition of qualitative research According to Wilson (2012) cited in BBP Learning Media (2013) qualitative research is undertaken using an unstructured research approach with a small number of carefully selected individuals to produce non-quantifiable insights into […]

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Marketing mix of easyJet (7Ps of easyJet)

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Marketing mix of easyJet (7Ps of easyJet) This is a detailed assessment of the marketing mix of easyJet. It examines how the airline makes use of the 7Ps to devise its integrated marketing communications strategies. easyJet is a British multinational low-cost airline. Products and services of easyJet easyJet offers a number of services. One way and return tickets, holiday packages, and business travel are some of its popular services. It also offers other services such as car rental and airport transfers. easyJet offers group bookings for 15 or more people. […]

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PESTEL analysis of the hotel industry

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PESTEL analysis of the hotel industry This detailed ‘PESTEL analysis of the hotel industry’ aims to evaluate some of the macro factors that influence the global hotel industry, with particular references to the USA, the UK, and the EU. Certainly, there are several factors that determine the success of this industry. Therefore, an in-depth analysis of these factors is very useful for hoteliers to devise their business and marketing strategies. Political factors that may impact on the hotel industry  The hotel industry is a subdivision of the hospitality industry. Therefore, […]

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PESTEL analysis of the hospitality industry

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PESTEL analysis of the hospitality industry This detailed ‘PESTEL analysis of the hospitality industry’ aims to examine some of the macro factors that have impacts on the global hospitality industry. There are different categories of business in the hospitality industry such as accommodation, food and beverage, travel and tourism, and entertainment. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. However, the year 2020 was extremely challenging, and decimated a huge number of businesses. Political factors that […]

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Advantages and disadvantages of autocratic leadership style

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Advantages and disadvantages of autocratic leadership style This detailed article sheds light on some of the advantages and disadvantages of autocratic leadership style. It also explores the definitions of autocratic leadership style and provides the readers with a list of characteristics and examples of autocratic leaders from different fields. Definitions of autocratic leadership style According to St Thomas University (2018) the autocratic leadership process generally entails one person making all the strategic decisions for their subordinates. According to Attner and Plunkett (1994) managers who use the autocratic leadership style do […]

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Advantages and disadvantages of video advertising

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Advantages and disadvantages of video advertising This is a detailed article on the advantages and disadvantages of video advertising. Though videos are very effective to appeal to the multiple senses of the viewers, they are not without some limitations. With so many billions of videos being watched every day across different platforms, entrepreneurs cannot simply ignore it. Advantages of video advertising Videos have potentials to go viral, and therefore may spread and develop very swiftly without the owners having to even promote them actively. Usually, viral videos have certain traits […]

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