PESTEL analysis of the hotel industry

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PESTEL analysis of the hotel industry This detailed ‘PESTEL analysis of the hotel industry’ aims to evaluate some of the macro factors that influence the global hotel industry, with particular references to the USA, the UK, and the EU. Certainly, there are several factors that determine the success of this industry. Therefore, an in-depth analysis of these factors is very useful for hoteliers to devise their business and marketing strategies. Political factors that may impact on the hotel industry  The hotel industry is a subdivision of the hospitality industry. Therefore, […]

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PESTEL analysis of the hospitality industry

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PESTEL analysis of the hospitality industry This detailed ‘PESTEL analysis of the hospitality industry’ aims to examine some of the macro factors that have impacts on the global hospitality industry. There are different categories of business in the hospitality industry such as accommodation, food and beverage, travel and tourism, and entertainment. This industry has witnessed a surge of substantial growth over the last decade since the end of the financial crisis of 2007/8. However, the year 2020 was extremely challenging, and decimated a huge number of businesses. Political factors that […]

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Advantages and disadvantages of autocratic leadership style

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Advantages and disadvantages of autocratic leadership style This detailed article sheds light on some of the advantages and disadvantages of autocratic leadership style. It also explores the definitions of autocratic leadership style and provides the readers with a list of characteristics and examples of autocratic leaders from different fields. Definitions of autocratic leadership style According to St Thomas University (2018) the autocratic leadership process generally entails one person making all the strategic decisions for their subordinates. According to Attner and Plunkett (1994) managers who use the autocratic leadership style do […]

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Advantages and disadvantages of video advertising

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Advantages and disadvantages of video advertising This is a detailed article on the advantages and disadvantages of video advertising. Though videos are very effective to appeal to the multiple senses of the viewers, they are not without some limitations. With so many billions of videos being watched every day across different platforms, entrepreneurs cannot simply ignore it. Advantages of video advertising Videos have potentials to go viral, and therefore may spread and develop very swiftly without the owners having to even promote them actively. Usually, viral videos have certain traits […]

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SWOT analysis of Poundland (Dealz SWOT analysis)

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SWOT analysis of Poundland (Dealz SWOT analysis) This is a detailed SWOT analysis of Poundland. It aims to examine the strengths and the weaknesses of Poundland/Dealz. It also examines the opportunities the retailer should explore and the threats it should keep a close eye on. Poundland is a British variety store chain which opened its first store in Burton-upon-Trent in 1990. Its corporate head office is in Wednesbury, the UK. It operates in the Republic of Ireland, and some other countries in the EU under the brand name of Dealz. […]

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SWOT Analysis of Tesla (Tesla SWOT)

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SWOT Analysis of Tesla (Tesla SWOT) This is a detailed SWOT analysis of Tesla. The purpose of this article is to analyse the strengths of Tesla as a company as well as the weaknesses it currently has. It also examines the opportunities that the company should explore, and the threats it must fend off. Tesla was founded in 2003 and the first car it had launched was the Roadster back in 2008 (Tesla, 2021). Strengths of Tesla Tesla has really led the way when it comes to manufacturing all electric […]

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SWOT analysis of India (Indian national SWOT)

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SWOT analysis of India (Indian national SWOT) This detailed ‘SWOT analysis of India’ aims to examine the national strengths and the weaknesses of India. It also explores the opportunities that the country should take advantage of and the threats it must fend off. India is one of the largest countries in the world. It is a country of great histories and rich cultures. Strengths of India India is the largest democracy on earth. It has a strong and independent judiciary system. Indians generally have very patriotic views of their nation. […]

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5C analysis of Amazon (5C’s of Amazon)

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5C analysis of Amazon (5C’s of Amazon) This detailed 5C analysis of Amazon aims to assess how five important environmental factors such as company, competitor, customer, collaborator, and climate impact on the operations of Amazon. Amazon.com, Inc. is one of the biggest tech companies in the world. It has a number of businesses in its diversified portfolio. Amazon Company Amazon.com, Inc. is an American multinational technology company. It started as a site to sell books; however, it moved on, and made its portfolio enormous. It now has millions of products […]

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PESTEL analysis of Sri Lanka

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PESTEL analysis of Sri Lanka This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. Sri Lanka is a South Asian country that has a rich cultural heritage. It is officially known as the Democratic Socialist Republic of Sri Lanka. Political factors […]

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy)

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy) The aim of this article is to delve into the use of Ansoff Matrix in McDonald’s. It attempts to explore whether McDonald’s considers any or all of the four growth dimensions suggested by Ansoff for its global expansion. Ansoff Matrix suggests that an organisation has four different ways to grow i.e. market penetration, market development, product development, and diversification. Surely, not all organisations have willingness or abilities to explore all these four strategies. However, what about McDonald’s? Market penetration strategies of McDonald’s Market […]

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