PESTEL analysis of Emirates Airline

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PESTEL analysis of Emirates Airline This detailed ‘PESTEL analysis of Emirates Airline’ examines some of the macro-environmental factors that impacted on the operations of Emirates Airline in the past and continue to do so today. The airline’s journey began in 1985. It has made enormous progress over the years, and it is now the largest airline and flag carrier of the United Arab Emirates (UAE). Political forces affecting Emirates Airline Emirates Airline started it journey at a time when the UAE, particularly Dubai had started developing enormously. It made Dubai […]

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PESTEL analysis of Starbucks

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PESTEL analysis of Starbucks This detailed ‘PESTEL analysis of Starbucks’ examines some of the macro-environmental factors that may impact on the operations of Starbucks globally. Starbucks is the largest coffee house chain in the world, headquartered in Seattle, Washington, the USA. It is renowned globally for its premium hot and cold drinks. Political factors that may affect Starbucks Starbucks is the premier roaster and retailer of specialty coffee in the world. It has over 32,000 stores in 80 countries (Starbucks, 2020). This is certainly a massive operation; however, this may […]

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PESTEL analysis of Pepsi (PepsiCo)

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PESTEL analysis of Pepsi (PepsiCo) This detailed PESTEL analysis of Pepsi aims to explore some of the macro-environmental factors that impact on PepsiCo globally. PepsiCo is an American multinational company, headquartered in New York. It is renowned globally for its snack, food, and beverage products. Political factors affecting Pepsi (PepsiCo) PepsiCo consumers enjoy more than one billion servings a day in more than 200 countries and territories (PepsiCo, 2020). This is an enormous figure; however, it also shows that the company may be exposed to a diverse range of political […]

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Distribution channels and supply chain of Tesco

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Distribution channels and supply chain of Tesco This article aims to examine the distribution channels and supply chain of Tesco. It explores how Tesco acquires products from its suppliers to sell them to the consumers. Tesco is the market leader in the UK grocery and supermarket industry. It is also one of the largest retailers in the world. It is headquartered in Hertfordshire, the UK. Distribution channels of Tesco Tesco uses two main distribution channels i.e. online and offline. It has thousands of stores operating in the UK and abroad. […]

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Stakeholders of Coca-Cola

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Stakeholders of Coca-Cola (Stakeholder analysis of the Coca-Cola company) This article aims to examine the main stakeholders of Coca-Cola. The Coca-Cola company is an American multinational corporation. It has 500+ brands that are sold in over 200 countries and territories. Unsurprisingly, it works with hundreds of stakeholders. Its main stakeholders include bottling partners, suppliers, consumers, customers, industry partners, governments and NGOs (The Coca-Cola company, 2020). Internal stakeholders of the Coca-Cola company The Board of Directors, Vice presidents, senior leaders, employees, and shareholders are the main internal stakeholders of the Coca-Cola […]

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Competitors of YouTube (Competitor analysis of YouTube)

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Competitors of YouTube (Competitor analysis of YouTube) This article aims to study the main competitors of YouTube. YouTube is an American online video-sharing platform, founded in 2005. It is a subsidiary of Google. Its performance has been skyrocketing since it was taken over from the original three founders i.e. Jawed Karim, Chad Hurley, and Steve Chen. Its market dominance has been undisputed for so long that some people ask: ‘does YouTube have a competitor?’. Well, the answer is ‘yes’ regardless of how dominant YouTube is in many countries around the world. […]

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Advantages and disadvantages of focus groups

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Advantages and disadvantages of focus groups This article aims to identify and explain some of the advantages and disadvantages of focus groups. Focus groups are often used by researchers to gather qualitative data and in-depth insights into a particular topic. Though under used, they are one of the most effective market research tools available. However, it should be mentioned focus groups have some limitations. It is therefore important for researchers to consider several advantages and disadvantages of focus groups when selecting focus groups as their preferred research tool. Definition of […]

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Marketing mix of Air Canada (7Ps of Air Canada)

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Marketing mix of Air Canada (7Ps of Air Canada) This is a detailed analysis of the marketing mix of Air Canada. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Air Canada. It also examines how the airline has been using these marketing techniques to persuade customers to buy its services. Air Canada was founded in 1937. It is the largest airline in Canada, headquartered in Montreal. Products and services of Air Canada Air Canada’s flight services are generally divided into three categories i.e. Air […]

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How consumer trends are changing due to the impact of digital technology?

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How consumer trends are changing due to the impact of digital technology? This article aims to explore how consumer trends are changing due to the impact of digital technology. The term ‘trend’ refers to a general development or change in a situation in the way that people are behaving (Cambridge Dictionary, 2020). In line with this definition, it can be said that consumer trends are the habits and behaviours that are currently prevalent among consumers. Digital technology is part and parcel of modern-day life. Without it, life is virtually unimaginable. […]

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Stakeholders of Amazon

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Stakeholders of Amazon This detailed analysis of the stakeholders of Amazon aims to examine both the internal and the external stakeholders of Amazon.com Inc. It also explores how Amazon communicates with its stakeholders. Amazon is one of the greatest companies of all time. It is headquartered in Seattle, Washington, the USA. Its stakeholders have a varying degree of impact on its strategic and non-strategic decisions. Their influence is not the same as they do not have the same power and interest in the company. Internal stakeholders of Amazon The main […]

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