Marketing mix of Nestle (4Ps of Nestle)

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Marketing mix of Nestle (4Ps of Nestle) This article offers an in-depth analysis of the marketing mix of Nestle. It evaluates the strategies and techniques with regards to the 4Ps (Product, Price, Place, and Promotion) of Nestle. Nestlé S.A. is a Swiss conglomerate. It has been producing food and beverage products for over 150 years. It is considered the largest fast moving consumer goods company in the world. Nestle’s products Nestle’s products are divided into different categories i.e. baby foods, cereals, chocolate & confectionery, bottled water, coffee, culinary, chilled & […]

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PESTEL analysis of the tourism industry

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PESTEL analysis of the tourism industry   This detailed ‘PESTEL analysis of the tourism industry’ aims to examine some of the macro factors that may have influences on the tourism industry in a number of countries and regions particularly, the USA, the UK, the EU, China, India, Canada, and Australia. The global travel and tourism industry is absolutely enormous. Indeed, it contributed 2.9 trillion U.S. dollars in 2019 to the global GDP (Lock, 2020). Political factors that may have influences on the tourism industry  Tourism is greatly influenced by the […]

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PESTEL Analysis of the aviation (airline) industry

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PESTEL analysis of the aviation (airline) industry This detailed PESTEL analysis of the aviation (airline) industry aims to examine some of the macro factors that impact on the airline industry in a number of countries, notably the USA, the UK, Canada, Australia, China, and India. The global airline industry is really enormous and plays an important role in global trades. However, it is worth noting that it is currently going through a very challenging time. Political factors that impact on the aviation (airline) industry Political stability is essential for the […]

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Competitors of Uber (Competitor analysis of Uber)

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Competitors of Uber (Competitor analysis of Uber) This article aims to explore the main competitors of Uber both in the domestic and the international markets. It aims at looking into the key players in the ridesharing industry in the USA, the UK, Canada, and some other countries. Uber Technologies, Inc. is an American technology company. It has become a global name, particularly because of its ridesharing and food delivery services.  It is headquartered in San Francisco, California, the USA. It has made a commitment to become a fully electric, zero-emission […]

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PESTEL analysis of South Korea

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PESTEL analysis of South Korea This detailed ‘PESTEL analysis of South Korea’ aims to address some of the key factors that affect South Korea today. South Korea is highly developed and one of the major economies in the world. It has been making enormous progress since the 1960s. It is officially known as the Republic of Korea. Political forces that impact on South Korea South Korea is a fully functioning democracy. It has a presidential system where the President is the head of state. Its constitution ensures that political parties […]

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Marketing mix of Airbnb (7Ps of Airbnb)

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Marketing mix of Airbnb (7Ps of Airbnb) This article offers a detailed analysis of the marketing mix of Airbnb. Its purpose is to investigate the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Airbnb. It also aims to examine how the company has been making use of certain marketing strategies and techniques to take its message to the customers. Airbnb is an American vacation rental online marketplace, headquartered in California, the United States. Products and services of Airbnb Airbnb is a platform that people can use to […]

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PESTEL analysis of Emirates Airline

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PESTEL analysis of Emirates Airline This detailed ‘PESTEL analysis of Emirates Airline’ examines some of the macro-environmental factors that impacted on the operations of Emirates Airline in the past and continue to do so today. The airline’s journey began in 1985. It has made enormous progress over the years, and it is now the largest airline and flag carrier of the United Arab Emirates (UAE). Political forces affecting Emirates Airline Emirates Airline started it journey at a time when the UAE, particularly Dubai had started developing enormously. It made Dubai […]

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PESTEL analysis of Starbucks

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PESTEL analysis of Starbucks This detailed ‘PESTEL analysis of Starbucks’ examines some of the macro-environmental factors that may impact on the operations of Starbucks globally. Starbucks is the largest coffee house chain in the world, headquartered in Seattle, Washington, the USA. It is renowned globally for its premium hot and cold drinks. Political factors that may affect Starbucks Starbucks is the premier roaster and retailer of specialty coffee in the world. It has over 32,000 stores in 80 countries (Starbucks, 2020). This is certainly a massive operation; however, this may […]

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PESTEL analysis of Pepsi (PepsiCo)

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PESTEL analysis of Pepsi (PepsiCo) This detailed PESTEL analysis of Pepsi aims to explore some of the macro-environmental factors that impact on PepsiCo globally. PepsiCo is an American multinational company, headquartered in New York. It is renowned globally for its snack, food, and beverage products. Political factors affecting Pepsi (PepsiCo) PepsiCo consumers enjoy more than one billion servings a day in more than 200 countries and territories (PepsiCo, 2020). This is an enormous figure; however, it also shows that the company may be exposed to a diverse range of political […]

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Distribution channels and supply chain of Tesco

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Distribution channels and supply chain of Tesco This article aims to examine the distribution channels and supply chain of Tesco. It explores how Tesco acquires products from its suppliers to sell them to the consumers. Tesco is the market leader in the UK grocery and supermarket industry. It is also one of the largest retailers in the world. It is headquartered in Hertfordshire, the UK. Distribution channels of Tesco Tesco uses two main distribution channels i.e. online and offline. It has thousands of stores operating in the UK and abroad. […]

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