PESTEL analysis of the construction industry

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PESTEL analysis of the construction industry This is a detailed PESTEL analysis of the construction industry. It explores how this industry is influenced by several powerful forces. The global construction industry offers fantastic opportunities for companies; however, it also faces numerous challenges. It is therefore crucial for companies to understand the current state of the industry.   Quick facts about the construction industry Popular building material Concrete Top iconic buildings   Hagia Sophia, The Guggenheim, Taj Mahal, The Pyramids of Giza, Acropolis of Athens, The Gherkin, Le Centre Pompidou Challenges […]

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Marketing mix of Waitrose (4Ps of Waitrose)

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Marketing mix of Waitrose (4Ps of Waitrose) This is a detailed assessment of the marketing mix of Waitrose. It assesses how the retailer uses the 4Ps i.e. product, price, place, and promotion to target its customers. Waitrose & Partners is a British retailer of groceries which is simply known as ‘Waitrose’.   Table of Contents Product strategies of Waitrose Pricing strategies of Waitrose Place/Distribution channels of Waitrose Promotional strategies of Waitrose   Product strategies of Waitrose Waitrose is a well-known supermarket in the United Kingdom. Its product range includes grocery […]

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Differences between management and leadership

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Differences between management and leadership This is a detailed examination of the differences between management and leadership. Many writers opine that a manager is someone who manages people and resources to achieve organizational goals, whereas a leader inspires people to action, achieves organizational goals, and builds strong relationships with others. However, these two concepts are not mutually exclusive and can work together.   Definition of leadership Leadership may be defined as the capacity to influence people, by means of personal attributes and/or behaviours, to achieve a common goal (CIPD, 2019). […]

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SWOT analysis of China (Chinese National SWOT)

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SWOT analysis of China (Chinese National SWOT) This is a comprehensive SWOT analysis of China. It examines some of the strengths and the weaknesses of China as a country in general and explores how the country can make use of opportunities for further development and shield itself from any threats. China is a world power that has a population of nearly 1.4 billion people, with 56 officially recognised ethnic groups (Han being the largest, but also including Manchu, Uyghurs, Tibetans, Koreans, and Mongols). There is no surprise that it is […]

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Marketing mix of Costa Coffee (7Ps of Costa Coffee)

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Marketing mix of Costa Coffee (7Ps of Costa Coffee) This is a detailed assessment of the marketing mix of Costa Coffee (7Ps of Costa Coffee). Costa Coffee is a British coffeehouse chain. It has used the marketing mix to create its own brand identity. It has also used it to build customer loyalty and become the No 1 in the coffeehouse market in the UK.   Product strategies of Costa Coffee Costa Coffee offers a range of products that satisfy a variety of needs and desires of its customers. Products […]

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Stakeholders of Starbucks (Starbucks stakeholder analysis)

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Stakeholders of Starbucks (Starbucks stakeholder analysis) This detailed piece of work identifies some of the internal and external stakeholders of Starbucks. Starbucks is a global coffee company that has been in business for over 50 years. It is recognized worldwide for its high-quality coffee and espresso drinks, as well as its commitment to social responsibility and environmental sustainability. It was founded in 1971 and since then it has grown exponentially with locations all over the world. There are many more stakeholders that need to be recognized when companies consider their […]

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Advantages and disadvantages of green marketing

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Advantages and disadvantages of green marketing This analytical write-up assesses some of the advantages and disadvantages of green marketing. Certainly, there are many advantages of adopting green marketing practices. However, what about the disadvantages? Surely, there are some!   What is green marketing? According to AMA – American Marketing Association (2022) green marketing refers to the development and marketing of products that are presumed to be environmentally safe (i.e., designed to minimize negative effects on the physical environment or to improve its quality). However, this concept may also be used […]

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PESTEL analysis of Portugal (Portugal country profile)

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PESTEL analysis of Portugal (Portugal country profile) This detailed PESTEL analysis of Portugal (Portugal country profile) aims to explain how the country is affected by several powerful forces. Portugal is officially known as the Portuguese Republic. Lisbon is its capital and the largest city. Political factors that affect Portugal Portugal is a semi-presidential republic (EU, 2022). The president is the head of state who is elected to a five-year term. The prime minister (the head of government) and other government members ate appointed by the president. Portugal has been a […]

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Differences between business market and consumer market

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Differences between business market and consumer market This article examines some of the differences between business market and consumer market. Some people may assume that there is no difference between the two; however, this is a common misconception. These markets have contrasting characteristics clearly showing that they are two different things and need to be approached differently by both marketing students and professionals. Definition of business market According to Kotler et al. (2009) the business market refers to all the organisations that acquire goods and services used in the production […]

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Advantages and disadvantages of reward systems

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Advantages and disadvantages of reward systems This article explores some of the advantages and disadvantages of reward systems for employees in organisations. Employees need to be motivated to carry out the responsibilities they are entrusted with. However, different people are motivated by different stimuli, and therefore, organisations need to implement different reward systems to motivate them and recognise their contribution. What is reward system in organisations? According to CIPD (2021) the term ‘reward’ refers to financial provisions such as pay, and wider benefits such as paid leave and pensions that […]

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