Advantages and disadvantages of economies of scale

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Advantages and disadvantages of economies of scale This article offers a detailed analysis of the advantages and disadvantages of economies of scale. A business can achieve economies of scale by increasing production and reducing costs. Fixed costs can be spread over more units of production, which reduces the per unit cost for each additional unit produced.   What are economies of scale? According to the Encyclopaedia Britannica (2022) when a business increases output, a decrease in the average cost of producing a product is usually gained. This reduction is commonly known […]

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PESTEL analysis of the electric car industry

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PESTEL analysis of the electric car industry This is a comprehensive PESTEL analysis of the electric car industry. It identifies the factors that are likely to drive the global demand for electric cars over the next many years. These include but not limited to government regulations on emissions standards, and changes in user preferences due to environmental concerns. As electric cars are generally expensive, the automobile manufacturers need to find ways to increase the adoption of these vehicles.   Political factors affecting the electric car industry There are many political […]

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Stakeholders of Premier Inn (Stakeholder Analysis)

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Stakeholders of Premier Inn (Stakeholder Analysis) This is a detailed assessment of the stakeholders of Premier Inn (Stakeholder Analysis). A stakeholder analysis is a method of analysing the impact of different individuals or groups on an organization. Typical stakeholders include customers, suppliers, partners, competitors, shareholders, employees, and even potential investors. Each of these individuals or groups may have a different set of objectives that can either help or hinder Premier Inn’s performance. Premier Inn is a British limited-service hotel chain that offers quality accommodation at affordable prices (Premier Inn, 2022).    […]

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PESTEL analysis of Premier Inn

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PESTEL analysis of Premier Inn This is an in-depth PESTEL analysis of Premier Inn. There is no doubt that it is useful to look at an organisation’s performance and circumstances through the lens of a PESTEL analysis. The process identifies different types of threats that an organisation faces. It also helps strategic planners devise strategies to address those threats and take advantages of the opportunities.   Political factors affecting Premier Inn There are different political issues that affect Premier Inn. For example, the government’s policies and regulations can change quickly […]

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Stakeholders of Walt Disney Company

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Stakeholders of Walt Disney Company This is a detailed analysis of the stakeholders of Walt Disney Company. Stakeholders are people, groups, or organisations that have a vested interest in the success or failure of a business. Disney values the inputs of its stakeholders and works closely with a variety of them to promote safe, comprehensive, and respectful workplaces. Its stakeholders include but not limited to owners, employees, customers, NGS’s, peer companies, suppliers, partners, and competitors.   Internal stakeholders of Walt Disney Company Disney’s executive leadership team Disney’s senior executive leadership […]

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Marketing mix of Walt Disney Company (7Ps of Disney)

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Marketing mix of Walt Disney Company (7Ps of Disney) This article offers a comprehensive analysis of the marketing mix of Walt Disney Company (7Ps of Disney). The marketing mix is a set of techniques that companies use to attract customers and increase sales of their products or services. It consists of 7Ps i.e. product, price, place, promotion, people, process, and physical environment. It should be mentioned that the Walt Disney Company implements some brilliant marketing techniques that help it reach out to millions of customers across the world. This article […]

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Stakeholders in the fashion industry

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Stakeholders in the fashion industry This is a comprehensive analysis of the stakeholders in the fashion industry. The fashion industry is a complex ecosystem with multiple stakeholders. These stakeholders have their own unique goals and objectives that help shape the fashion market as it is known today. Understanding these roles helps businesses better realise the industry at large and devise their communication strategies accordingly.   Who are the stakeholders in the fashion industry? Fashion designers The design of clothing is a key function in the fashion industry. Fashion designers are […]

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Marketing mix of Air New Zealand (7Ps of Air New Zealand)

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Marketing mix of Air New Zealand (7Ps of Air New Zealand) This is a detailed analysis of the marketing mix of Air New Zealand (7Ps of Air New Zealand). There is no denying that the global airline industry is both cut-throat and challenging. Every day, airlines must focus on how to stand out and appeal to customers so that they take notice of their brand, services, and prices. In this regard, it can be said that marketing mix is a useful tool for any businesses wanting to strengthen their brand […]

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Differences between hard HRM and soft HRM

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Differences between hard HRM and soft HRM This article aims to explore some of the differences between hard HRM and soft HRM. Certainly, with the growth of digitalization, HRM has evolved from being just about keeping track of employee records to a strategic tool that could influence the success and failure of a business. HR managers carry out different responsibilities and may approach human resources differently. These responsibilities and approaches are commonly labelled as ‘hard HRM’ and ‘soft HRM’.   Understanding the differences between hard HRM and soft HRM can […]

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Advantages and disadvantages of diversification

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Advantages and disadvantages of diversification This article examines some of the key advantages and disadvantages of diversification strategy. Diversification is the practice of investing in more than one business to benefit from that activity independently. In other words, it means investing in different ventures. Investing in more than one business has many opportunities; however, it can be very risky as well.   What is diversification? Diversification is the practice of investing in more than one business or industry. It is the strategy of spreading money around so that a business […]

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