SWOT analysis of SUBWAY

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SWOT analysis of Subway This is a detailed SWOT analysis of Subway. SWOT analysis is one of the tools which many strategic planners find extremely useful to analyse business environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are the internal factors, whereas opportunities and threats are the external factors. Subway is an American fast-food restaurant. It has adopted franchising as its growth model. It sells submarine sandwiches (subs), salads, tea, coffee, cookies, crisps, and a variety of soft drinks. Strengths of Subway Subway is the largest […]

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Differences between CPM and CPC

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Last updated: December 2016 Companies (advertisers) run online advertising campaigns to create brand awareness and persuade customers to purchase their products and services. There are a variety of methods which advertisers can chose with regards to how to pay for the campaigns. Two most widely used methods are called CPC and CPM. Advertisers usually run their ad campaigns through ad networks. Ad networks use  websites and blogs of their registered publishers to run the campaigns. The discussion that follows touches on the definitions of both CPC and CPM and the […]

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Strategic planning process

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Last updated: November 2016 What is strategic planning? Strategic planning is an important topic in strategic management. Organisations engage in strategic planning in order to develop, implement and evaluate their strategies. Strategic planning refers to the decision-making and planning process that guides the long-term direction of an organisation (Plunkett & Attner, 1994). The steps in strategic planning process Different writers have identified different stages in strategic planning. For example, Plunkett & Attner (1994) identified six stages which had subsequently been followed by many writers. The discussion that follows will focus […]

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Sales promotion – techniques of sales promotion

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There is no doubt that competition is very intense almost in all industries. In such situations, marketers apply different techniques to persuade customers to purchase their products and services. Sales promotion is one of those techniques. When used appropriately in line with other elements of the marketing mix, sales promotion can turn out to be very effective in acquisition of new customers and retention of the existing ones. What is sales promotion? According to the Institute of Sales Promotion, sales promotion refers to ‘a range of tactical marketing techniques, designed […]

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Marketing mix- The additional elements

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Last updated: November 2016 Image: Pixabay A brief history of the marketing mix A number of writers have contributed to the development of the concept of marketing mix. The term marketing mix was first used by Neil Borden back in 1949. However, it is widely accepted that Edmund Jerome McCarthy, a marketing professor at the Michigan State University, is the architect of the first 4Ps of the marketing Mix. Booms and Binter have built on the work of McCarthy and suggested an extension of the mix in 1981 making it […]

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Decision making unit (DMU)

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Decision making unit (DMU) Business decisions are usually taken collectively. A number of people may be involved in the decision-making process and not necessarily, everyone will have the same power. Someone is the most influential, whereas someone is the least. This piece of information is very useful from a supplier’s point of view. B2B Decision making unit According to Kotler & Armstrong (2009), the decision-making unit of a buying organisation is called its buying centre. It includes all the individuals and units that play a role in the business purchase […]

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Marketing key role

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Last updated: October 2016 Image: Pixabay Marketing Key Role: Marketing is a very important business function. It is extremely difficult (if not impossible) for a company to survive in today’s fiercely competitive business world without implementing appropriate and effective marketing strategies. In fact, no marketing equals to no business. What is marketing? The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. The marketing key roles function Marketing plays a number of important roles in business. Market research, product development, […]

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What is the impact of a weaker Pound?

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Last updated: October 2016 What is the impact of a weaker Pound? The value of the Pound has recently suffered a sharp fall. The result of the EU referendum has largely been blamed for that. Regardless of who or what to blame, it is certain that this fall in the Pound will have a significant impact not only on the UK companies and consumers, but also on those outside the United Kingdom. The British consumers will pay higher prices for imported goods like clothes, food, petrol, electrical goods and many […]

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What is Marketing?

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Last updated: October 2016 What is marketing? The Chartered Institute of Marketing defines the management process responsible for identifying, anticipating and satisfying customer requirements profitably. It has been defined by the American-Marketing-Association (2013) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The definition  given by the Chartered Institute of Marketing focuses on the aims of marketing, whereas the definition given by the American Marketing Association identifies the methods through which it can achieve […]

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How to make money online

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The Internet is a great place to make money from the comfort of within your own  home. Many people have turned themselves into millionaires with the blessings of the Internet. However, making money online requires passion, patience and commitment. Making quick money; being millionaire overnight are the thoughts that should be questioned. But, then again consistent efforts online should pay us all off. 5 nice ways to make money online There are many nice and easy ways available now-a-days to make money online; however, this article will focus on five […]

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