Value chain analysis of Starbucks

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Value chain analysis of Starbucks This article aims to carry out a detailed value chain analysis of Starbucks. The value chain of a business explains the activities involved in producing goods and services. Understanding it enables one to understand the core value proposition of a business.   Primary activities in the value chain of Starbucks Starbucks’ inbound logistics Inbound logistics is defined as the activities that occur when a company receives goods or services from suppliers. It is an important business function for Starbucks which purchases coffee from 30 out […]

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Value chain analysis of Tesco

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Value chain analysis of Tesco This is a comprehensive value chain analysis of Tesco. Tesco is one of the largest retailers in the world. It is a British company, headquartered in Hertfordshire, England. It has been implementing a value chain transformation strategy for several years, focusing on enhancing its customer service and operational efficiency.   Primary activities in Tesco’s value chain These are the activities that go directly into the creation of a product or the execution of a service (Stobierski, 2022). These are inbound logistics, operations, outbound logistics, marketing […]

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PESTEL analysis of the agriculture industry

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PESTEL analysis of the agriculture industry This is a detailed PESTEL analysis of the agriculture industry. It aims to explore several macro factors that influence this industry globally by drawing examples particularly from UK, USA, India, and China. Agriculture has been practiced for thousands of years and is still an important part of the world’s economy today. It involves cultivation of land, breeding and raising of livestock, and harvesting of crops.   Political factors affecting the agriculture industry Government policies affect the acquisition, production, and pricing of agricultural products and […]

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PESTEL analysis of Kenya

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PESTEL analysis of Kenya This is a detailed PESTEL analysis of Kenya. It examines and produces valuable insights from a number of macro environmental perspectives. Kenya is an East African country. Nairobi is its capital and the largest city. It is also a hub for business and culture.   Political factors that influence Kenya The political factors that influence Kenya include constitutional and legal frameworks, the political and administrative frameworks, security, and governance. These factors affect many areas such as the functioning of the judicial system, the safety of assets, […]

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Differences between price penetration and price skimming

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Differences between price penetration and price skimming This article explores the differences between price penetration and price skimming. Pricing is a complex issue for any business as price is not simply a number on tag. It is more than that. It comes in many forms and performs many functions (Kotler et al., 2009).     What is price penetration? According to BPP Learning Media (2010) price penetration refers to pricing a new product low with a view to maximizing market penetration before competitors can enter the market. It is a […]

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Stakeholders of Lidl (Stakeholder Analysis)

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Stakeholders of Lidl (Stakeholder Analysis) This is a detailed assessment of the stakeholders of Lidl (Stakeholder Analysis). Lidl is a German supermarket chain with thousands of stores in several countries. It is very well known as a discounter; however, it does not necessary mean that it sells poor quality products. In fact, many people think that the retailer’s products are of good quality that can be purchased with affordable prices.   Who are the stakeholders of Lidl? There are many stakeholders of Lidl. Different people have different interests in the […]

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PESTEL analysis of London (City Profile)

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PESTEL analysis of London (City Profile) This is a comprehensive PESTEL analysis of London (City Profile). London is one of the most influential cities in the world. It has been a major center for commerce, culture, and learning for over 2000 years. Its founding dates back to 43 CE, when the Roman armies started their occupation of Britain under Emperor Claudius (Clout, 2022). Today, London is Britain’s largest thriving metropolis with over 9.5 million people. Its position both in the UK and Europe makes it an enticing place to live, […]

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Competitive advantage – definition, meaning, and theories

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Competitive advantage – definition and meaning Competitive advantage is ‘anything that a firm does especially well compared to rival firms’ (David, 2002, p. 6). It is the idea that a company can offer a product or a service that is different and superior from its competitors. It is an advantage that a company has over its competitors by offering consumers greater value, either by means of lower prices or by providing greater benefits and services that justifies higher prices.   Types of competitive advantage (How to create a competitive advantage) […]

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Key roles within the front office department in a hotel

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Key roles within the front office department in a hotel  This article identifies the key roles within the front office department in a hotel. The front office is an integral part of a hotel, and it is very important that this department runs very well. If there are any problems, guests may find out in seconds potentially causing their concerns and dissatisfaction. The front office staff is responsible for everything from checking guests in to making sure that they are comfortable throughout their stay. They also ensure that the reservations […]

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Competitors of Lidl (competitor analysis)

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Competitors of Lidl (competitor analysis) This article offers a detailed analysis of the competitors of Lidl. Lidl is a popular grocery retailer in Europe. It was founded in Germany in 1973. Its first store in the UK opened in 1994. It currently operates in 32 countries. It has many stores in several states across the USA (Lidl, 2022).   Competitors of Lidl in the UK In the United Kingdom, Lidl is a major grocery retailer. Its nearest competitors are Co-op, Waitrose, and Aldi in terms of market share. However, Waitrose […]

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