PESTEL analysis of Qatar (Qatar country profile)

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PESTEL analysis of Qatar (Qatar country profile) This is a comprehensive PESTEL analysis of Qatar (Qatar country profile). It examines how the country is affected by the macro-environment factors and the strategies it has developed to seize opportunities and confront challenges. Qatar is officially known as the State of Qatar. It has been ruled by the House of Thani for a long time. Political factors and their impact on Qatar Qatar is a small country in the Middle East. However, its influence goes well beyond the national border. It often […]

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SWOT analysis of Microsoft (Strategic analysis of Microsoft)

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SWOT analysis of Microsoft (Strategic analysis of Microsoft) This is a thorough SWOT analysis of Microsoft. The purpose of this article is to analyse the strengths and the weaknesses of Microsoft. It also explores the opportunities and the threats facing the company. Microsoft was founded in 1975 by Bill Gates and Paul Allen. It is an American technology giant, headquartered in Redmond, Washington. Strengths of Microsoft Microsoft is one of the companies that revolutionised the word of computers. Without its interventions with innovation, it is difficult to fathom how the […]

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5C analysis of Starbucks (5C’s of Starbucks)

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5C analysis of Starbucks (5C’s of Starbucks) This is a detailed 5C analysis of Starbucks which evaluates how Starbucks’ strategies and operations are affected by factors such as company, competitor, customer, collaborator, and climate. Starbucks is a multi-national company, headquartered in Seattle, the USA. It has changed the world of coffee and almost become synonymous with coffee. Starbucks Company Starbucks is the largest coffee house chain in the world. It has over 32,000 stores and operates in 80 countries. It is very famous for its premier roaster and speciality coffee. […]

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Advantages and disadvantages of democratic leadership style

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Advantages and disadvantages of democratic leadership style This is a comprehensive article that addresses some of the advantages and disadvantages of democratic leadership style. It also touches on the definitions of democratic leadership style and provides the readers with some real-life examples. Definitions of democratic leadership style Democratic leadership is also called shared or participative leadership. According to Carlin (2019) this style of leadership balances decision-making responsibility between the group and the leader. Leaders actively participate in discussions and ensure that the views of others are heard well. With this […]

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Marketing mix of Sobeys (4Ps of Sobeys)

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Marketing mix of Sobeys (4Ps of Sobeys) This is a comprehensive analysis of the marketing mix of Sobeys. It aims to examine the company’s 4Ps i.e. product, price, place, and promotion strategies. Sobeys Inc. is a Canadian company, headquartered in Stellarton, Nova Scotia. Product strategies of Sobeys Sobeys’ products fall into diverse categories i.e. baby, bakery, baking, dairy, deli, drinks, frozen foods, fresh fruits and vegetables, health & beauty, households products, meat & seafood, soup, broth & bouillon, snacks & candy, seasonal, pantry, pets, and prepared foods. It launched its private […]

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Advantages and disadvantages of public relations (PR)

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Advantages and disadvantages of public relations (PR) This article aims to examine some of the advantages and disadvantages of public relations (PR). It also explores issues such as definitions, types, and techniques of public relations. PR is an art of convincing others. It is a method to capture the consideration and attention of the publics without paying for it! Definitions of public relations (PR) According to the Institute of Public Relations UK (2003) cited in Lancaster and Reynolds (2004) public relations is the deliberate, planned, and sustained effort to establish […]

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PESTEL analysis of Facebook

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PESTEL analysis of Facebook This is a detailed PESTEL analysis of Facebook. It attempts to evaluate some of the factors that affect the operations and strategies of Facebook. Facebook is an American technology company. It is one of the most popular social networking sites in the world. Political factors that impact on Facebook Facebook is a dominant social networking site in many countries. India, the USA, Indonesia, and Brazil are the leading countries in terms of Facebook audience size. However, Facebook faced temporary bans in some countries in the past. Facebook […]

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PESTEL analysis of the social media industry

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PESTEL analysis of the social media industry This is a detailed PESTEL analysis of the social media industry. It aims to examine several important factors that impact on this industry in a number of countries, particularly the USA, the UK, the EU, China, and India. Social media come in many forms from traditional blogs to modern day social networking sites. However, the main focus of this article will be on the social networking sites. Political factors that impact on the social media industry Political environment often influences and is influenced […]

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Advantages and disadvantages of qualitative research

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Advantages and disadvantages of qualitative research This article aims to examine some of the advantages and disadvantages of qualitative research method. Qualitative research is often used by researchers to explore a wide variety of topics. In fact, spending on it amounts to 12% of the total market research in the United States (Statista, 2020). Definition of qualitative research According to Wilson (2012) cited in BBP Learning Media (2013) qualitative research is undertaken using an unstructured research approach with a small number of carefully selected individuals to produce non-quantifiable insights into […]

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Marketing mix of easyJet (7Ps of easyJet)

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Marketing mix of easyJet (7Ps of easyJet) This is a detailed assessment of the marketing mix of easyJet. It examines how the airline makes use of the 7Ps to devise its integrated marketing communications strategies. easyJet is a British multinational low-cost airline. Products and services of easyJet easyJet offers a number of services. One way and return tickets, holiday packages, and business travel are some of its popular services. It also offers other services such as car rental and airport transfers. easyJet offers group bookings for 15 or more people. […]

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