SWOT analysis of India (Indian national SWOT)

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SWOT analysis of India (Indian national SWOT) This detailed ‘SWOT analysis of India’ aims to examine the national strengths and the weaknesses of India. It also explores the opportunities that the country should take advantage of and the threats it must fend off. India is one of the largest countries in the world. It is a country of great histories and rich cultures. Strengths of India India is the largest democracy on earth. It has a strong and independent judiciary system. Indians generally have very patriotic views of their nation. […]

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5C analysis of Amazon (5C’s of Amazon)

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5C analysis of Amazon (5C’s of Amazon) This detailed 5C analysis of Amazon aims to assess how five important environmental factors such as company, competitor, customer, collaborator, and climate impact on the operations of Amazon. Amazon.com, Inc. is one of the biggest tech companies in the world. It has a number of businesses in its diversified portfolio. Amazon Company Amazon.com, Inc. is an American multinational technology company. It started as a site to sell books; however, it moved on, and made its portfolio enormous. It now has millions of products […]

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PESTEL analysis of Sri Lanka

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PESTEL analysis of Sri Lanka This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. Sri Lanka is a South Asian country that has a rich cultural heritage. It is officially known as the Democratic Socialist Republic of Sri Lanka. Political factors […]

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy)

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Ansoff Matrix in McDonald’s (McDonald’s Growth Strategy) The aim of this article is to delve into the use of Ansoff Matrix in McDonald’s. It attempts to explore whether McDonald’s considers any or all of the four growth dimensions suggested by Ansoff for its global expansion. Ansoff Matrix suggests that an organisation has four different ways to grow i.e. market penetration, market development, product development, and diversification. Surely, not all organisations have willingness or abilities to explore all these four strategies. However, what about McDonald’s? Market penetration strategies of McDonald’s Market […]

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Ansoff Matrix in Starbucks (Starbucks’ Growth Strategy)

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Ansoff Matrix in Starbucks (Starbucks’ Growth Strategy) This article investigates the use of Ansoff Matrix in Starbucks. It looks at how Starbucks has made use of market penetration, market development, product development, and diversification strategies over the years to strengthen its market positions around the world. Market penetration strategies of Starbucks Market penetration strategy encourages companies to sell their existing products to their existing markets. Starbucks, the world’s largest coffeehouse chain, has implemented this strategy in various ways. For instance, offering products that customers love such as coffee, tea, cappuccino, […]

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Ansoff Matrix in Amazon (Amazon’s Growth Strategy)

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Ansoff Matrix in Amazon (Amazon’s Growth Strategy) This article examines the use of Ansoff Matrix in Amazon. It looks at how Amazon uses four growth strategies suggested by Ansoff in his popular growth matrix called ‘Ansoff Matrix’.  Ansoff recommends four growth strategies for businesses i.e. market penetration, market development, product development, and diversification. Market penetration strategies of Amazon Market penetration encourages organisations to sell their existing products to their existing markets. Amazon has been using this strategy since its inception. In fact, it uses it very aggressively by employing a […]

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PESTEL analysis of Nigeria (Nigeria PESTEL)

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PESTEL analysis of Nigeria (Nigeria PESTEL) This detailed PESTEL analysis of Nigeria aims to address some of the macro factors that have significant impacts on Nigeria. Nigeria is a West African country. It is officially known as the Federal Republic of Nigeria. It is expected to be the first superpower in Africa soon. Political environment in Nigeria Nigeria is a federal republic. It comprises of 36 states and 1 Federal Capital Territory. Each state has a semi-autonomous status and works closely with the Federal government. The president has executive power […]

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines)

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines) This is a detailed analysis of the marketing mix of Singapore Airlines. It attempts to assess the usefulness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). Singapore Airlines – a 5-star airline, is the flag carrier airline of Singapore. Products and services of Singapore Airlines Singapore Airlines has different types of cabins (classes) i.e. Suites, First Class, Business Class, Premium Economy Class, Economy Class, and its recently integrated SilkAir Economy Class, and SilkAir Business Class. Suites […]

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Stakeholders of Facebook (Facebook Stakeholder Analysis)

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Stakeholders of Facebook (Facebook Stakeholder Analysis) This article aims to identify and analyse some of the key stakeholders of Facebook. Facebook is a global social networking service, headquartered in California, the USA. It has offices in over 80 cities around the world. It has made unprecedented progress in a very short time. Internal stakeholders of Facebook The Management Team, Board of Directors, employees, and shareholders are the main internal stakeholders of Facebook. Mark Zuckerberg is its founder, chairman and chief executive officer, hence the most important and most powerful stakeholder. […]

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Marketing mix of British Airways (7Ps of British Airways)

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Marketing mix of British Airways (7Ps of British Airways) This is a detailed analysis of the marketing mix of British Airways. It attempts to evaluate the effectiveness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). British Airways, a full-service airline, is headquartered in London. It is the flag carrier airline of the UK. Products and services of British Airways British Airways offers four different travel classes for its passengers i.e. Economy, Premium Economy, Business, and First. While the Economy class provides value for money, the […]

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