How consumer trends are changing due to the impact of digital technology?

By: | Tags:

How consumer trends are changing due to the impact of digital technology? This article aims to explore how consumer trends are changing due to the impact of digital technology. The term ‘trend’ refers to a general development or change in a situation in the way that people are behaving (Cambridge Dictionary, 2020). In line with this definition, it can be said that consumer trends are the habits and behaviours that are currently prevalent among consumers. Digital technology is part and parcel of modern-day life. Without it, life is virtually unimaginable. […]

READ MORE

Stakeholders of Amazon

By: | Tags:

Stakeholders of Amazon This detailed analysis of the stakeholders of Amazon aims to examine both the internal and the external stakeholders of Amazon.com Inc. It also explores how Amazon communicates with its stakeholders. Amazon is one of the greatest companies of all time. It is headquartered in Seattle, Washington, the USA. Its stakeholders have a varying degree of impact on its strategic and non-strategic decisions. Their influence is not the same as they do not have the same power and interest in the company. Internal stakeholders of Amazon The main […]

READ MORE

5C analysis of Apple (5C’s of Apple)

By: | Tags:

5C analysis of Apple (5C’s of Apple) This detailed 5C analysis of Apple examines how five important environmental factors i.e. company, competitor, customer, collaborator, and climate impact on the operations of Apple Inc. Apple is one of the largest and most valuable companies in the world. It is headquartered in California, the USA. As the name suggests, the 5c analysis focuses on five ‘C’s. It helps Apple analyse the environment in which it operates. It is in fact, a very popular and useful framework to understand the internal and the [...]

READ MORE

Marketing mix of Primark (7Ps of Primark)

By: | Tags:

Marketing mix of Primark (7Ps of Primark) This detailed analysis of the marketing mix of Primark examines the 7Ps (Product, Price, Place, Promotion, Process, People and Physical evidence) of Primark and explains the company’s business & marketing strategies. Primark is an Irish fast fashion retailer, headquartered in Dublin, Ireland. Its first store was opened in June 1969 under the name Penneys. It is one of the most famous and popular fashion and clothing brands in the UK. Primark’s products Primark’s key product lines are Women, Men, Kids, Baby, Home, and […]

READ MORE

Advantages and disadvantages of globalisation

By: | Tags:

Advantages and disadvantages of globalisation This article aims to identify and explain some of the advantages and disadvantages of globalisation. Globalisation is an important concept in today’s world. According to Hill (2013) globalisation is the shift toward a more integrated and interdependent world economy. There is no doubt that the world is rapidly moving toward an interconnected economic system. However, it is worth mentioning that globalisation is not without some pitfalls. While most people around the world support it, there are many who question its ‘charisma’ as well. Therefore, it […]

READ MORE

PESTEL Analysis of the fashion retail industry in the UK

By: | Tags:

PESTEL Analysis of the fashion retail industry in the UK This detailed PESTEL Analysis of the fashion retail industry in the UK aims to explore how some of the political, economic, social, technological, environmental, and legal factors influence the UK fashion retail industry. Clothing has always been a big business for the UK. In fact, the fashion industry contributes approximately £32 billion to the country’s economy. Political factors affecting the fashion retail industry in the UK The fashion retail industry in the UK has a global reputation. However, the recent lockdown and economic […]

READ MORE

Competitors of ASDA (ASDA Competitor analysis)

By: | Tags:

Competitors of ASDA (ASDA Competitor analysis) This article aims to explore the main competitors of ASDA. ASDA is a British supermarket retailer, headquartered in Leeds, West Yorkshire. It was founded in 1949 and was acquired by the American giant Walmart in 1999 (ASDA, 2020). It has different types of stores e.g. ASDA Supermarket, ASDA Supercenters, ASDA Living, ASDA Superstores, ASDA Essentials, ASDA Petrol, and George stores. ASDA is usually the second largest supermarket in the UK, though the position is often challenged by Sainsbury’s. In 2018, ASDA and J Sainsbury […]

READ MORE

PESTEL analysis of Hong Kong (Hong Kong City Profile)

By: | Tags:

PESTEL analysis of Hong Kong (Hong Kong City Profile) This detailed PESTEL analysis of Hong Kong aims to provide readers with an insight into some of the political, economic, social, technological, environmental, and legal factors that affect Hong Kong today. Hong Kong is a special administrative region of China. It is officially known as the Hong Kong Special Administrative Region of the People’s Republic of China (Hong Kong SAR). Political factors affecting Hong Kong Hong Kong was a British territory and became a special administrative region of China in 1997. It is […]

READ MORE

PESTEL analysis of McDonald’s (McDonald’s external environment analysis)

By: | Tags:

PESTEL analysis of McDonald’s (McDonald’s external environment analysis) This detailed PESTEL analysis of McDonald’s aims to provide readers with insights into some of the key political, economic, social, technological, environmental, and legal factors that impact on the current and future success of McDonald’s. McDonald’s is the largest fast-food restaurant chain in the world. It has shown its strengths very well in adapting to changes in its business environment. Political factors affecting McDonald’s Political factors can provide companies with both opportunities and threats. These factors play a crucial role in their […]

READ MORE

SWOT analysis of the UK

By: | Tags:

SWOT analysis of the UK This detailed SWOT analysis of the UK explores some of the key strengths and the weaknesses of the UK. It also examines the opportunities the country should explore and the threats it should keep an eye on. The United Kingdom (UK) is one of the most powerful countries in the world. It consists of four countries: England, Scotland, Wales and Northern Ireland. Strengths of the UK The UK is a superpower. It is a founding and one of the five permanent members of the United […]

READ MORE