Marketing mix of Barclays (7Ps of Barclays)

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Marketing mix of Barclays (7Ps of Barclays) This article offers a detailed examination of the marketing mix of Barclays (7Ps of Barclays). It explores how Barclays makes use of seven marketing tools to develop an effective marketing strategy to reach out to its existing and potential customers and to ensure that they are aware of its offerings, pricing, and how it stands out from its competitors.   Products/services offered by Barclays Barclays is a British bank. It supports both consumers and small businesses through its retail and corporate banking services […]

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Advantages and disadvantages of decentralisation

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Advantages and disadvantages of decentralisation ‍This article explores some of the key advantages and disadvantages of decentralisation. In terms of decision-making, there are two types of organisational structures: centralised and decentralised. Decentralised systems are those where departments or locations have more autonomy and are accountable for their own operations, and performance.   What is decentralisation? According to Griffiths (2022) decentralisation refers to the transfer of planning and decision-making functions of an organisation away from a central, authoritative location. It is about moving the control of an organisation or government from […]

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Factors affecting foreign direct investment (FDI)

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Factors affecting foreign direct investment (FDI) This detailed article aims to explore some of the major factors affecting foreign direct investment (FDI). FDI can have a positive impact on the economy of any country. It stimulates local production, reduces unemployment rate, and caters to the growing demand for goods and services. It also transfers know-how and technology to the host country. However, FDI inflow is not an automated activity. Countries need to take several initiatives to attract foreign investors. This article provides an overview of the key factors that affect […]

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Marketing mix of Air India (7Ps of Air India)

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Marketing mix of Air India ‍(7Ps of Air India) This article aims to analyse the marketing mix of Air India (7Ps of Air India). The marketing mix is the set of tools that marketers use to bring their products or services to the market. If done well, it can help them attract target customers, drive business growth, and achieve their goals. As stated above, this post examines the marketing mix of Air India. Air India is the national carrier of India which is owned by Tata Group (Air India, 2022). […]

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External factors affecting businesses

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External factors affecting businesses This detailed article aims to identify and examine the key external factors affecting businesses. Certainly, there are a number of external factors that businesses need to identify and keep close eyes on. These could be social, economic, political, or even natural factors. As businesses cannot control these factors, it is very important to recognise them and take the necessary precautions when necessary.   Political factors affecting businesses Political factors can affect the business environment significantly. For example, events such as elections and referendums can have effects […]

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Factors affecting economic growth

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Factors affecting economic growth This detailed article aims to identify some of the key factors affecting economic growth. There is no doubt that the growth of an economy is dependent on several factors. These factors vary from country to country and change over time. However, there are some stable factors that can all contribute to an economy growing and thereby improving the standard of living in a nation.   List of factors affecting economic growth with analysis   Role of investment in economic growth Investment is the process of putting […]

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Stakeholders of YouTube (Stakeholder Analysis)

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Stakeholders of YouTube (Stakeholder Analysis) This article aims to explore the key stakeholders of YouTube. ‍YouTube has become an integral part of the global modern culture. It is a platform where users upload videos of anything they like and get people to watch them. These videos are labeled as ‘YouTube videos’ and are accessible via Google search, mobile apps, PC apps, gaming consoles, and many more.   YouTube is owned by Google. It is the second most popular search engine in the world after Google. In fact, YouTube owns the […]

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PESTEL analysis of the coffee industry

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PESTEL analysis of the coffee industry This is a detailed PESTEL analysis of the coffee industry which has drawn examples from many coffee-producing and coffee-consuming countries. The global coffee industry is growing at a rapid pace. It is a massive industry which offers interesting opportunities to both suppliers and retailers. It contributes very well to the global GDP.   Though there are multiple players operating in the coffee industry globally, there still seems to be enough room for new entrants to come in and target specific niches. Therefore, entrepreneurs and […]

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Factors affecting communication

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Factors affecting communication ‍This article aims to identify and analyse the major factors affecting communication. Communication plays a vital role in any organisation. It is the key to building trust and companionship. However, it can be difficult due to several factors. Communication is not an isolated act. It is a process that involves several stages and variables. If people fail to recognise the extent of those variables and how they interact with one another, their communication may suffer as a result.   People and tools of communication When it comes […]

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Advantages and disadvantages of working from home

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Advantages and disadvantages of working from home This detailed article explores the key advantages and disadvantages of working from home. Working from home has become a standard practice for many people around the world. Many organisations have decided that their employees can work from anywhere. However, working from has various advantages and disadvantages for both employees and employers.   Advantages of working from home for employees On the positive side, working from home can help employees cut down on commuting time and reduce fuel expenses.  It can also help them […]

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