PESTEL analysis of Nigeria (Nigeria PESTEL)

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PESTEL analysis of Nigeria (Nigeria PESTEL) This detailed PESTEL analysis of Nigeria aims to address some of the macro factors that have significant impacts on Nigeria. Nigeria is a West African country. It is officially known as the Federal Republic of Nigeria. It is expected to be the first superpower in Africa soon. Political environment in Nigeria Nigeria is a federal republic. It comprises of 36 states and 1 Federal Capital Territory. Each state has a semi-autonomous status and works closely with the Federal government. The president has executive power […]

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines)

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Marketing mix of Singapore Airlines (7Ps of Singapore Airlines) This is a detailed analysis of the marketing mix of Singapore Airlines. It attempts to assess the usefulness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). Singapore Airlines – a 5-star airline, is the flag carrier airline of Singapore. Products and services of Singapore Airlines Singapore Airlines has different types of cabins (classes) i.e. Suites, First Class, Business Class, Premium Economy Class, Economy Class, and its recently integrated SilkAir Economy Class, and SilkAir Business Class. Suites […]

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Stakeholders of Facebook (Facebook Stakeholder Analysis)

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Stakeholders of Facebook (Facebook Stakeholder Analysis) This article aims to identify and analyse some of the key stakeholders of Facebook. Facebook is a global social networking service, headquartered in California, the USA. It has offices in over 80 cities around the world. It has made unprecedented progress in a very short time. Internal stakeholders of Facebook The Management Team, Board of Directors, employees, and shareholders are the main internal stakeholders of Facebook. Mark Zuckerberg is its founder, chairman and chief executive officer, hence the most important and most powerful stakeholder. […]

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Marketing mix of British Airways (7Ps of British Airways)

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Marketing mix of British Airways (7Ps of British Airways) This is a detailed analysis of the marketing mix of British Airways. It attempts to evaluate the effectiveness of the airline’s 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence). British Airways, a full-service airline, is headquartered in London. It is the flag carrier airline of the UK. Products and services of British Airways British Airways offers four different travel classes for its passengers i.e. Economy, Premium Economy, Business, and First. While the Economy class provides value for money, the […]

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Marketing mix of Nestle (4Ps of Nestle)

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Marketing mix of Nestle (4Ps of Nestle) This article offers an in-depth analysis of the marketing mix of Nestle. It evaluates the strategies and techniques with regards to the 4Ps (Product, Price, Place, and Promotion) of Nestle. Nestlé S.A. is a Swiss conglomerate. It has been producing food and beverage products for over 150 years. It is considered the largest fast moving consumer goods company in the world. Nestle’s products Nestle’s products are divided into different categories i.e. baby foods, cereals, chocolate & confectionery, bottled water, coffee, culinary, chilled & […]

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PESTEL analysis of the tourism industry

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PESTEL analysis of the tourism industry   This detailed ‘PESTEL analysis of the tourism industry’ aims to examine some of the macro factors that may have influences on the tourism industry in a number of countries and regions particularly, the USA, the UK, the EU, China, India, Canada, and Australia. The global travel and tourism industry is absolutely enormous. Indeed, it contributed 2.9 trillion U.S. dollars in 2019 to the global GDP (Lock, 2020). Political factors that may have influences on the tourism industry  Tourism is greatly influenced by the […]

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PESTEL Analysis of the aviation (airline) industry

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PESTEL analysis of the aviation (airline) industry This detailed PESTEL analysis of the aviation (airline) industry aims to examine some of the macro factors that impact on the airline industry in a number of countries, notably the USA, the UK, Canada, Australia, China, and India. The global airline industry is really enormous and plays an important role in global trades. However, it is worth noting that it is currently going through a very challenging time. Political factors that impact on the aviation (airline) industry Political stability is essential for the […]

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Competitors of Uber (Competitor analysis of Uber)

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Competitors of Uber (Competitor analysis of Uber) This article aims to explore the main competitors of Uber both in the domestic and the international markets. It aims at looking into the key players in the ridesharing industry in the USA, the UK, Canada, and some other countries. Uber Technologies, Inc. is an American technology company. It has become a global name, particularly because of its ridesharing and food delivery services.  It is headquartered in San Francisco, California, the USA. It has made a commitment to become a fully electric, zero-emission […]

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PESTEL analysis of South Korea

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PESTEL analysis of South Korea This detailed ‘PESTEL analysis of South Korea’ aims to address some of the key factors that affect South Korea today. South Korea is highly developed and one of the major economies in the world. It has been making enormous progress since the 1960s. It is officially known as the Republic of Korea. Political forces that impact on South Korea South Korea is a fully functioning democracy. It has a presidential system where the President is the head of state. Its constitution ensures that political parties […]

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Marketing mix of Airbnb (7Ps of Airbnb)

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Marketing mix of Airbnb (7Ps of Airbnb) This article offers a detailed analysis of the marketing mix of Airbnb. Its purpose is to investigate the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Airbnb. It also aims to examine how the company has been making use of certain marketing strategies and techniques to take its message to the customers. Airbnb is an American vacation rental online marketplace, headquartered in California, the United States. Products and services of Airbnb Airbnb is a platform that people can use to […]

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