Marketing mix of Cadbury (4Ps of Cadbury)

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Marketing mix of Cadbury (4Ps of Cadbury) This analysis of the marketing mix of Cadbury (4Ps of Cadbury) explores the company’s strategies and techniques to send an integrated message to its customers. Cadbury is a British multinational company, headquartered at Uxbridge in London. It is one of the largest confectionary companies in the world. Product strategies of Cadbury Cadbury is famous for its high-quality products. In fact, it has a large range of products which include chocolates, biscuits, ice cream, beverages, bars, and desserts. Its products come under different brand […]

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SWOT analysis of Alibaba (Alibaba Group)

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SWOT analysis of Alibaba (Alibaba Group) This is a comprehensive SWOT analysis of Alibaba (Alibaba group). The purpose of this article is to analyse the strengths and the weaknesses of Alibaba. It also explores the opportunities that the company should seize to grow its businesses operations further, and the threats that it must deal with robustly. Alibaba is a Chinese multinational technology, headquartered in Hangzhou, China. It was established in 1999 by 18 people who were led by Jack Ma – a former English teacher from Hangzhou (Alibaba Group, 2021). […]

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PESTEL analysis of the oil and gas (petroleum) industry

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PESTEL analysis of the oil and gas (petroleum) industry This detailed ‘PESTEL analysis of the oil and gas (petroleum) industry’ examines how different macro factors shape the direction and the activities of the global oil and gas industry. There is no doubt that this industry plays a big role in the global economy; however, it is often affected by several geo-political challenges. Political factors that affect the oil and gas (petroleum) industry It is widely known that political statements and tensions between countries can impact on the oil and gas […]

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PESTEL analysis of the restaurant industry

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PESTEL analysis of the restaurant industry This detailed PESTEL analysis of the restaurant industry examines how the industry is influenced by macro factors globally. As everyone needs to eat, the importance and power of the restaurant industry are not difficult to imagine. However, it is also true that not everyone eats in or orders food from restaurants. Political factors that impact on the restaurant industry Governments influence the restaurant industry with a variety of rules and regulations. Different countries have different tax systems and food standards that restaurants must adhere […]

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PESTEL analysis of the grocery and supermarket (retail) industry

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PESTEL analysis of the grocery and supermarket (retail) industry This detailed PESTEL analysis of the grocery and supermarket (retail) industry examines how the industry is affected by macro factors globally, with special references to the USA, the UK, the EU, and Canada. Grocery is one of the leading industries in many countries and a big contributor to the GDP. Political factors that impact on the grocery and supermarket (retail) industry Global political stability is essential for the grocery and supermarket industry to thrive. Many of the top retailers such as […]

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PESTEL analysis of Qatar (Qatar country profile)

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PESTEL analysis of Qatar (Qatar country profile) This is a comprehensive PESTEL analysis of Qatar (Qatar country profile). It examines how the country is affected by the macro-environment factors and the strategies it has developed to seize opportunities and confront challenges. Qatar is officially known as the State of Qatar. It has been ruled by the House of Thani for a long time. Political factors and their impact on Qatar Qatar is a small country in the Middle East. However, its influence goes well beyond the national border. It often […]

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SWOT analysis of Microsoft (Strategic analysis of Microsoft)

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SWOT analysis of Microsoft (Strategic analysis of Microsoft) This is a thorough SWOT analysis of Microsoft. The purpose of this article is to analyse the strengths and the weaknesses of Microsoft. It also explores the opportunities and the threats facing the company. Microsoft was founded in 1975 by Bill Gates and Paul Allen. It is an American technology giant, headquartered in Redmond, Washington. Strengths of Microsoft Microsoft is one of the companies that revolutionised the word of computers. Without its interventions with innovation, it is difficult to fathom how the […]

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5C analysis of Starbucks (5C’s of Starbucks)

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5C analysis of Starbucks (5C’s of Starbucks) This is a detailed 5C analysis of Starbucks which evaluates how Starbucks’ strategies and operations are affected by factors such as company, competitor, customer, collaborator, and climate. Starbucks is a multi-national company, headquartered in Seattle, the USA. It has changed the world of coffee and almost become synonymous with coffee. Starbucks Company Starbucks is the largest coffee house chain in the world. It has over 32,000 stores and operates in 80 countries. It is very famous for its premier roaster and speciality coffee. […]

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Advantages and disadvantages of democratic leadership style

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Advantages and disadvantages of democratic leadership style This is a comprehensive article that addresses some of the advantages and disadvantages of democratic leadership style. It also touches on the definitions of democratic leadership style and provides the readers with some real-life examples. Definitions of democratic leadership style Democratic leadership is also called shared or participative leadership. According to Carlin (2019) this style of leadership balances decision-making responsibility between the group and the leader. Leaders actively participate in discussions and ensure that the views of others are heard well. With this […]

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Marketing mix of Sobeys (4Ps of Sobeys)

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Marketing mix of Sobeys (4Ps of Sobeys) This is a comprehensive analysis of the marketing mix of Sobeys. It aims to examine the company’s 4Ps i.e. product, price, place, and promotion strategies. Sobeys Inc. is a Canadian company, headquartered in Stellarton, Nova Scotia. Product strategies of Sobeys Sobeys’ products fall into diverse categories i.e. baby, bakery, baking, dairy, deli, drinks, frozen foods, fresh fruits and vegetables, health & beauty, households products, meat & seafood, soup, broth & bouillon, snacks & candy, seasonal, pantry, pets, and prepared foods. It launched its private […]

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