Stakeholders of Walmart (Stakeholder analysis of Walmart)

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Stakeholders of Walmart (Stakeholder analysis of Walmart) This is an in-depth examination of the stakeholders of Walmart (Stakeholder analysis of Walmart). Walmart Inc. is an American multinational retail corporation. It is headquartered at Bentonville in Arkansas. Its operations and strategies are influenced by both of its internal and external stakeholders. Internal stakeholders of Walmart Walmart’s internal stakeholders play an important role in the development and implementation of its strategies. Members of the leadership team, employees, and shareholders are the key groups here. Walmart’s leadership team is divided into two subgroups […]

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Marketing mix of Premier Inn

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Marketing mix of Premier Inn (7Ps of Premier Inn) This article offers an in-depth evaluation of the marketing mix of Premier Inn (7Ps of Premier Inn). Premier Inn is a British limited-service hotel chain. It was established in 1987 by Whitbread. It operates mostly in the UK; however, it has presence in some other countries as well. Products and services of Premier Inn Premier Inn offers different types of rooms for different customers. For instance, its family rooms have a king size bed for adults, two pull-out or sofa beds […]

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Stakeholders of Netflix (Stakeholder analysis of Netflix)

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Stakeholders of Netflix (Stakeholder analysis of Netflix) This article explores both the internal and the external stakeholders of Netflix. Netflix is an American streaming service that offers a great amount of entertainment contents in more than 30 languages and 190 countries. Founded in 1997, it is one of the largest and trusted entertainment media brands in the world. Internal stakeholders of Netflix The main internal stakeholders of Netflix are the members of the leadership team, employees, and shareholders. The key figures in the leadership team are the founder and co-CEO, […]

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Supply chain concepts, principles, and processes

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Supply chain concepts, principles, and processes This article aims to evaluate the key supply chain concepts, principles, and processes for the effective supply chain management of an organisation. It begins with exploring the definition of supply chain management (SCM) and continue analysing a number of related issues. Supply chain managers have a challenging job as the chain has grown in length and complexity as a result of organisations expanding around the world to have access to better and often cheaper raw materials.   Definition of supply chain management (SCM) What […]

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PESTEL analysis of the education industry

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PESTEL analysis of the education industry This detailed ‘PESTEL analysis of the education industry’ aims to examine how the global education industry is influenced by several power factors. It explores the industry in different countries, particularly the UK, the USA, Australia, and Canada. Education is a fundamental human right for everyone in the world. However, not everyone has access to education even in the 21st century. Political factors that impact on the education industry Education industry is generally divided into three areas i.e. primary, secondary, and higher education. Some countries […]

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Advantages and disadvantages of artificial intelligence (AI)

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Advantages and disadvantages of artificial intelligence (AI) This detailed article explores some of the advantages and disadvantages of artificial intelligence (AI). It also explores the definition and types of artificial intelligence. AI has already played a big role in many areas of human life. Robots, maps, facial recognition, self-driving car, chatbots, digital assistant, plagiarism checkers, and many others have huge impact on humans. Definition of artificial intelligence (AI) According to IBM (2020) artificial intelligence (AI) leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind. […]

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PESTEL analysis of the automobile (automotive) industry

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PESTEL analysis of the automobile (automotive) industry This detailed PESTEL analysis of the automobile (automotive) industry aims to examine some of the factors that impact on this industry globally, drawing examples from different countries notably the USA, the UK, Canada, Australia, China, and India. The automobile industry consists of a variety of organisations which dedicate their time and efforts to design, develop, manufacture, and sell motor vehicles. Political factors that impact on the automobile (automotive) industry Political environment impacts on the automobile industry as governments may adopt flexible or tough […]

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Marketing Mix of Toyota (4Ps of Toyota)

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Marketing Mix of Toyota (4Ps of Toyota) This is a detailed analysis of the marketing mix of Toyota (4Ps of Toyota).  It examines the effectiveness of the automaker’s marketing mix decisions and identifies the areas of improvement. Toyota Motor Corporation is a Japanese multinational company, headquartered in Toyota City, Japan. Product strategies of Toyota Toyota is a leading motor vehicle manufacturer in the world, and it is the first company to offer a hybrid car to consumers. It engages in a wide range of businesses such as automobile which include […]

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Marketing mix of Cadbury (4Ps of Cadbury)

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Marketing mix of Cadbury (4Ps of Cadbury) This analysis of the marketing mix of Cadbury (4Ps of Cadbury) explores the company’s strategies and techniques to send an integrated message to its customers. Cadbury is a British multinational company, headquartered at Uxbridge in London. It is one of the largest confectionary companies in the world. Product strategies of Cadbury Cadbury is famous for its high-quality products. In fact, it has a large range of products which include chocolates, biscuits, ice cream, beverages, bars, and desserts. Its products come under different brand […]

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SWOT analysis of Alibaba (Alibaba Group)

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SWOT analysis of Alibaba (Alibaba Group) This is a comprehensive SWOT analysis of Alibaba (Alibaba group). The purpose of this article is to analyse the strengths and the weaknesses of Alibaba. It also explores the opportunities that the company should seize to grow its businesses operations further, and the threats that it must deal with robustly. Alibaba is a Chinese multinational technology, headquartered in Hangzhou, China. It was established in 1999 by 18 people who were led by Jack Ma – a former English teacher from Hangzhou (Alibaba Group, 2021). […]

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