5C analysis of Apple (5C’s of Apple)

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5C analysis of Apple (5C’s of Apple) This detailed 5C analysis of Apple examines how five important environmental factors i.e. company, competitor, customer, collaborator, and climate impact on the operations of Apple Inc. Apple is one of the largest and most valuable companies in the world. It is headquartered in California, the USA. As the name suggests, the 5c analysis focuses on five ‘C’s. It helps Apple analyse the environment in which it operates. It is in fact, a very popular and useful framework to understand the internal and the [...]

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Marketing mix of Primark (7Ps of Primark)

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Marketing mix of Primark (7Ps of Primark) This detailed analysis of the marketing mix of Primark examines the 7Ps (Product, Price, Place, Promotion, Process, People and Physical evidence) of Primark and explains the company’s business & marketing strategies. Primark is an Irish fast fashion retailer, headquartered in Dublin, Ireland. Its first store was opened in June 1969 under the name Penneys. It is one of the most famous and popular fashion and clothing brands in the UK. Primark’s products Primark’s key product lines are Women, Men, Kids, Baby, Home, and […]

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Advantages and disadvantages of globalisation

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Advantages and disadvantages of globalisation This article aims to identify and explain some of the advantages and disadvantages of globalisation. Globalisation is an important concept in today’s world. According to Hill (2013) globalisation is the shift toward a more integrated and interdependent world economy. There is no doubt that the world is rapidly moving toward an interconnected economic system. However, it is worth mentioning that globalisation is not without some pitfalls. While most people around the world support it, there are many who question its ‘charisma’ as well. Therefore, it […]

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PESTEL Analysis of the fashion retail industry in the UK

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PESTEL Analysis of the fashion retail industry in the UK This detailed PESTEL Analysis of the fashion retail industry in the UK aims to explore how some of the political, economic, social, technological, environmental, and legal factors influence the UK fashion retail industry. Clothing has always been a big business for the UK. In fact, the fashion industry contributes approximately £32 billion to the country’s economy. Political factors affecting the fashion retail industry in the UK The fashion retail industry in the UK has a global reputation. However, the recent lockdown and economic […]

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Competitors of ASDA (ASDA Competitor analysis)

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Competitors of ASDA (ASDA Competitor analysis) This article aims to explore the main competitors of ASDA. ASDA is a British supermarket retailer, headquartered in Leeds, West Yorkshire. It was founded in 1949 and was acquired by the American giant Walmart in 1999 (ASDA, 2020). It has different types of stores e.g. ASDA Supermarket, ASDA Supercenters, ASDA Living, ASDA Superstores, ASDA Essentials, ASDA Petrol, and George stores. ASDA is usually the second largest supermarket in the UK, though the position is often challenged by Sainsbury’s. In 2018, ASDA and J Sainsbury […]

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PESTEL analysis of Hong Kong (Hong Kong City Profile)

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PESTEL analysis of Hong Kong (Hong Kong City Profile) This detailed PESTEL analysis of Hong Kong aims to provide readers with an insight into some of the political, economic, social, technological, environmental, and legal factors that affect Hong Kong today. Hong Kong is a special administrative region of China. It is officially known as the Hong Kong Special Administrative Region of the People’s Republic of China (Hong Kong SAR). Political factors affecting Hong Kong Hong Kong was a British territory and became a special administrative region of China in 1997. It is […]

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PESTEL analysis of McDonald’s (McDonald’s external environment analysis)

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PESTEL analysis of McDonald’s (McDonald’s external environment analysis) This detailed PESTEL analysis of McDonald’s aims to provide readers with insights into some of the key political, economic, social, technological, environmental, and legal factors that impact on the current and future success of McDonald’s. McDonald’s is the largest fast-food restaurant chain in the world. It has shown its strengths very well in adapting to changes in its business environment. Political factors affecting McDonald’s Political factors can provide companies with both opportunities and threats. These factors play a crucial role in their […]

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SWOT analysis of the UK

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SWOT analysis of the UK This detailed SWOT analysis of the UK explores some of the key strengths and the weaknesses of the UK. It also examines the opportunities the country should explore and the threats it should keep an eye on. The United Kingdom (UK) is one of the most powerful countries in the world. It consists of four countries: England, Scotland, Wales and Northern Ireland. Strengths of the UK The UK is a superpower. It is a founding and one of the five permanent members of the United […]

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SWOT analysis of the USA (U.S. SWOT analysis)

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SWOT analysis of the USA (U.S. SWOT analysis)   This detailed SWOT analysis of the USA explores some of the key strengths and the weaknesses of the USA. It also examines the opportunities the country should explore and the threats it should keep an eye on. The United States of America (USA) is the most powerful country and a founding member of some of the greatest institutions in the world. The American society is often characterised by a strong work ethic, high social mobility, competitiveness, and individualism.   Strengths of […]

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SWOT analysis of the USA’s Tourism Industry

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SWOT analysis of the USA’s Tourism Industry This detailed SWOT analysis of the USA’s tourism industry aims to provide readers with a comprehensive insight into the strengths and the weaknesses of the USA’s tourism industry. It also aims to examine the opportunities the industry should explore and the threats it needs to keep an eye on. Strengths of the USA’s Tourism Industry The USA has an excellent and thriving tourism industry. According to Lock (2019) the contribution of both domestic and international tourists to the country’s GDP in 2018 was […]

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