Marketing mix of Air New Zealand (7Ps of Air New Zealand)

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Marketing mix of Air New Zealand (7Ps of Air New Zealand) This is a detailed analysis of the marketing mix of Air New Zealand (7Ps of Air New Zealand). There is no denying that the global airline industry is both cut-throat and challenging. Every day, airlines must focus on how to stand out and appeal to customers so that they take notice of their brand, services, and prices. In this regard, it can be said that marketing mix is a useful tool for any businesses wanting to strengthen their brand […]

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Differences between hard HRM and soft HRM

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Differences between hard HRM and soft HRM This article aims to explore some of the differences between hard HRM and soft HRM. Certainly, with the growth of digitalization, HRM has evolved from being just about keeping track of employee records to a strategic tool that could influence the success and failure of a business. HR managers carry out different responsibilities and may approach human resources differently. These responsibilities and approaches are commonly labelled as ‘hard HRM’ and ‘soft HRM’.   Understanding the differences between hard HRM and soft HRM can […]

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Advantages and disadvantages of diversification

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Advantages and disadvantages of diversification This article examines some of the key advantages and disadvantages of diversification strategy. Diversification is the practice of investing in more than one business to benefit from that activity independently. In other words, it means investing in different ventures. Investing in more than one business has many opportunities; however, it can be very risky as well.   What is diversification? Diversification is the practice of investing in more than one business or industry. It is the strategy of spreading money around so that a business […]

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Stakeholders of Aldi (Stakeholder Analysis)

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Stakeholders of Aldi (Stakeholder Analysis) This article offers a detailed analysis of the key stakeholders of Aldi (Stakeholder analysis). Aldi is a German discount supermarket chain operating in many countries. It offers a wide range of food, household, and beauty products at low cost. It is one of the two biggest discounters in the UK. It has over 1500 stores in the USA.   Internal stakeholders of Aldi   Owners of Aldi Aldi is owned by the Albrecht family members. The Albrecht family has been historically very secretive, and their […]

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Advantages and disadvantages of literature review

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Advantages and disadvantages of literature review This comprehensive article explores some of the advantages and disadvantages of literature review in research. Reviewing relevant literature is a key area in research, and indeed, it is a research activity in itself. It helps researchers investigate a particular topic in detail. However, it has some limitations as well.   What is literature review?   In order to understand the advantages and disadvantages of literature review, it is important to understand what a literature review is and how it differs from other methods of […]

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Stakeholders of Pepsi (PepsiCo)

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Stakeholders of Pepsi (PepsiCo) This is a detailed analysis of the stakeholders of Pepsi (PepsiCo). There is no doubt that PepsiCo has a diverse group of stakeholders, each with different priorities and needs. It is therefore important for it to understand them well to devise its communications strategy efficiently.   PepsiCo’s stakeholders are the people and organisations that have something to gain or lose from its operations. They include but not limited to consumers, suppliers, employees, shareholders, and governments. This article divides them into two groups i.e. internal stakeholders and […]

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Advantages and disadvantages of total quality management

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Advantages and disadvantages of total quality management This article aims to explore the advantages and disadvantages of total quality management (TQM). Total quality management (TQM) is a management tool that helps organisations achieve long-term goals and stay focused on improving the processes they follow. However, it has some demerits too.   What is total quality management (TQM)? According to Miranda and Bottorff (2022) Total Quality Management (TQM) aims to involve the whole company in process improvement. It encompasses all aspects of the business and considers it a system. According to […]

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Value chain analysis of Starbucks

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Value chain analysis of Starbucks This article aims to carry out a detailed value chain analysis of Starbucks. The value chain of a business explains the activities involved in producing goods and services. Understanding it enables one to understand the core value proposition of a business.   Primary activities in the value chain of Starbucks Starbucks’ inbound logistics Inbound logistics is defined as the activities that occur when a company receives goods or services from suppliers. It is an important business function for Starbucks which purchases coffee from 30 out […]

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Value chain analysis of Tesco

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Value chain analysis of Tesco This is a comprehensive value chain analysis of Tesco. Tesco is one of the largest retailers in the world. It is a British company, headquartered in Hertfordshire, England. It has been implementing a value chain transformation strategy for several years, focusing on enhancing its customer service and operational efficiency.   Primary activities in Tesco’s value chain These are the activities that go directly into the creation of a product or the execution of a service (Stobierski, 2022). These are inbound logistics, operations, outbound logistics, marketing […]

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PESTEL analysis of the agriculture industry

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PESTEL analysis of the agriculture industry This is a detailed PESTEL analysis of the agriculture industry. It aims to explore several macro factors that influence this industry globally by drawing examples particularly from UK, USA, India, and China. Agriculture has been practiced for thousands of years and is still an important part of the world’s economy today. It involves cultivation of land, breeding and raising of livestock, and harvesting of crops.   Political factors affecting the agriculture industry Government policies affect the acquisition, production, and pricing of agricultural products and […]

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