Marketing mix of Samsung (4Ps of Samsung)

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Marketing mix of Samsung (4Ps of Samsung) This is a thorough analysis of the marketing mix of Samsung. It consists of the 4Ps i.e. product, price, place, and promotion that are viewed as one unit and very useful for integrated marketing communications. The marketing mix is one of the top factors behind the success of Samsung. In fact, it is impossible for the company to operate without these mix components. Product strategies of Samsung Samsung manufactures a diverse range of products. They include smartphones, tablets, audio sound equipment, mobile accessories, […]

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Marketing Mix of Sony (4Ps of Sony)

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Marketing Mix of Sony (4Ps of Sony) This is a detailed analysis of the marketing mix of Sony. It examines how Sony Corporation devises its product, price, place, and promotion strategies to communicate with its target audience. Sony is a globally recognized multinational company. Its diverse business portfolio requires complex considerations in devising the marketing mix. Product strategies of Sony Sony has a diversified product portfolio consisting of products and services. Some of its products and services are televisions – Android TV, LCD, LED, smart phones and tablets, computer hard […]

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SWOT Analysis of Airbus (Airbus SWOT)

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SWOT Analysis of Airbus (Airbus SWOT) This is a comprehensive SWOT analysis of Airbus. It provides the readers with useful insights into some of the strengths and the weaknesses of Airbus. It also examines several growth opportunities and threats that may have strategic implications for the company. Airbus is a European multinational company, headquartered in the Netherlands, though its head office is in France. Strengths of Airbus Airbus is an established global leader in the aerospace sector and a leading manufacturer of commercial aircrafts. In fact, it is the largest aeronautics […]

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SWOT Analysis of Boeing (Boeing SWOT)

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SWOT Analysis of Boeing (Boeing SWOT) This is a comprehensive SWOT analysis of Boeing. It attempts to evaluate the strengths and the weaknesses of Boeing. Likewise, it attempts to examine some opportunities that the company can explore and the threats that it should build resilient walls against. Boeing is one of the largest aerospace companies in the world. Its headquarter is in Chicago, the USA. Strengths of Boeing Boeing is one of the largest manufacturers of aircrafts, helicopters, space vehicles and some others. It is also a defense contractor for […]

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SWOT Analysis of Kellogg’s (Kellogg Company)

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SWOT Analysis of Kellogg’s (Kellogg Company) This is a detailed SWOT analysis of Kellogg’s. It aims to provide the readers with thorough insights into the strengths and the weaknesses of Kellogg’s. It also aims to explore some of the opportunities that the company should consider for further growth, and some of the threats that it should build a resilient wall against. The Kellogg Company, known widely as Kellogg’s, is an American multinational food manufacturing company headquartered in Michigan, the USA. Strengths of Kellogg’s The Kellogg company was founded by W. […]

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SWOT Analysis of the Walt Disney Company (Disney SWOT)

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SWOT Analysis of the Walt Disney Company (Disney SWOT) This is a detailed SWOT analysis of the Walt Disney Company. It addresses a number of issues i.e. strengths, weaknesses, opportunities, and threats that could be very crucial for the company’s future strategic planning. It sheds light on these issues which Disney’s stakeholders should take into account while evaluating its current position and future prospects. Strengths of the Walt Disney Company The Walt Disney Company is an international family entertainment and media enterprise. It is widely known as Disney. Two brothers […]

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SWOT Analysis of Sony (Sony SWOT)

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SWOT Analysis of Sony (Sony SWOT) This is a detailed SWOT analysis of Sony. It aims to evaluate some of the strengths and the weaknesses of Sony. It also aims to explore if there are any opportunities and threats that the company should focus on. Sony Corporation is a Japanese multinational conglomerate, headquartered in Tokyo, Japan. Its journey started in 1946. Strengths of Sony Sony is a world-renowned multinational conglomerate with a diversified business portfolio which includes products such as consumer electronics, video games, semiconductors, films, music, TV shows, telecommunication […]

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SWOT Analysis of Cadbury (Cadbury SWOT)

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SWOT Analysis of Cadbury (Cadbury SWOT) This is a detailed SWOT analysis of Cadbury. It attempts to explore some of the strengths and the weaknesses of Cadbury. It also explores if there are any opportunities and threats that the company should focus on. Cadbury is a British multinational confectionery company which has been fully owned by Mondelez International since 2010. It was originally established in 1824 by John Cadbury at Birmingham in England. Strengths of Cadbury Cadbury is a well-known family brand around the world among adults and children and […]

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SWOT Analysis of Carrefour (Carrefour SWOT)

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SWOT Analysis of Carrefour (Carrefour SWOT) This is a detailed SWOT analysis of Carrefour. It aims to provide the readers with significant insights into the strengths and the weaknesses of Carrefour. It also aims to examine a number of potential opportunities and threats that the company should explore and diagnose to keep its operations smooth and grow further. Carrefour is a French retail specialist multinational corporation. It opened its first supermarket in 1960 (Carrefour, 2021). Strengths of Carrefour Carrefour is one of the leading brands in the retail sector. It […]

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SWOT Analysis of Costa Coffee (Costa Coffee SWOT)

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SWOT Analysis of Costa Coffee (Costa Coffee SWOT) This is a detailed SWOT analysis of Costa Coffee. It offers detailed insights into the strengths and the weaknesses of Costa Coffee. It also offers valuable thoughts concerning the opportunities that the company should consider and the threats that, it should keep close eyes on. Costa Coffee is a British coffeehouse chain, headquartered in Dunstable, England. It is a subsidiary of the Coca-Cola Company. Strengths of Costa Coffee Costa Coffee has achieved an internationally recognized brand name for coffee. There is a strong […]

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