Marketing Mix of Poundland (4Ps of Poundland)

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Marketing Mix of Poundland (4Ps of Poundland) This is a detailed analysis of the marketing mix of Poundland (4Ps of Poundland). Poundland is a chain of discount stores which sells most of its items for £1. It is a great place to find bargains on a wide range of items.   Product strategies of Poundland Poundland sells a range of more than 3,000 items (Poundland, 2022). All these items fall under several categories i.e. Food & Drink, Health & Beauty, Home & Pet, Entertainment & DIY, Stationary & Crafts, Services, […]

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Marketing mix of Morrisons (4Ps of Morrisons)

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Marketing mix of Morrisons (4Ps of Morrisons) This is a detailed analysis of the marketing mix of Morrisons (4Ps of Morrisons). Morrisons is the 4th largest supermarket chain in the United Kingdom. However, it is closely followed by Aldi. Competition for the marker dominance is fierce; and therefore, it is extremely important for Morrisons to review its marketing strategy regularly.   Product strategies of Morrisons Morrisons sells a wide variety of products. Its products are categorised into Meat & Poultry, Fish & Seafood, Fruit & Veg, Fresh, Bakery & Cakes, […]

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Marketing mix of Kellogg’s (4Ps of Kellogg’s)

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Marketing mix of Kellogg’s (4Ps of Kellogg’s) This is a detailed assessment of the marketing mix of Kellogg’s (4Ps of Kellogg’s). It explains how the Kellogg company uses its marketing mix elements to appeal to the customers. The Kellogg Company is an American multinational food manufacturing company. It is widely known as Kellogg’s.   Product strategies of Kellogg’s Kellogg’s manufactures various types of breakfast cereals and food products. Its products fall into different categories i.e. Breakfast Favorites & Treats, Cereal & Granola, Frozen Breakfast, Plant-Based Protein, Protein Bars & Shakes, […]

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Marketing Mix of Gap (4Ps of Gap)

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Marketing Mix of Gap (4Ps of Gap) This is a comprehensive assessment of the marketing mix of Gap (4Ps of Gap). It explores how the clothing retailer devises and implements the four components of its marketing mix. Product strategies of Gap Gap Inc. is an American retail brand known worldwide for clothing and accessories. It produces apparel for men, women, and children. Jeans, cardigans, shirts, trousers, jackets, skirts, blouses, socks, shoes, and perfumes are some of its popular products. Gap also produces apparel for sports which include sports bras, leggings, […]

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Marketing mix of Sports Direct (4Ps of Sports Direct)

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Marketing mix of Sports Direct (4Ps of Sports Direct) This is a detailed examination of the marketing mix of Sports Direct (4Ps of Sports Direct). It aims to examine the retailer’s strategies concerning its products, prices, place, and promotions. Sports Direct’s parent company is Frasers Group which is owned by billionaire Mike Ashley. Product strategies of Sports Direct Sports Direct is a leading sports retailer in the United Kingdom. In addition to selling its own products, it also sells products of many external brands such as Nike, Adidas, Reebok, and […]

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Marketing Mix of Volkswagen (4Ps of Volkswagen)

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Marketing Mix of Volkswagen (4Ps of Volkswagen) This is a detailed evaluation of the marketing mix of Volkswagen (4Ps of Volkswagen). Its primary aim is to examine the strengths of the auto maker’s marketing mix decisions and explore ideas to make them better in the future. Volkswagen, headquartered at Wolfsburg in Germany, is one of the largest manufacturers of vehicles in the world. Product strategies of Volkswagen Volkswagen has a wide range of vehicles including luxury cars, motorcycles, trucks, family vehicles, buses, and SUVs. It produces 12 brands i.e. Volkswagen, […]

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Marketing Mix of General Motors (GM)

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Marketing Mix of General Motors (GM) This article explores the marketing mix of General Motors (GM). It analyses the effectiveness of the 4Ps of GM in its global success. It also identifies certain limitations and challenges that need to be taken into account in the future marketing mix decisions. Product strategies of General Motors (GM) General Motors is an American multinational company with a strong global presence. It engages in the designing, manufacturing, and selling of cars, crossovers, trucks, and automobile parts. It is also involved in providing financial services. […]

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Marketing Mix of Ford Motor Company (4Ps of Ford)

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Marketing Mix of Ford Motor Company (4Ps of Ford) This is a detailed analysis of the marketing mix of Ford Motor Company (4Ps of Ford). It aims to focus on the automaker’s marketing mix decisions. The Ford Motor Company is an American multinational company and one of the oldest automakers in the world. Product strategies of Ford Motor Company Ford has a wide range of vehicles in its portfolio. All vehicles come under different categories i.e. SUV and Crossover, Hybrid & Electric, People Movers, Performance, Vans & Pickups, and Future […]

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Marketing mix of Procter & Gamble (P&G)

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Marketing mix of Procter & Gamble (P&G) This detailed article investigates a variety of issues concerning the marketing mix of Procter & Gamble (P&G). It assesses the 4Ps i.e. product, price, place, and promotion techniques and strategies adopted by P&G to meet the needs and desires of its customers profitably and effectively. Product strategies of Procter & Gamble (P&G) Procter & Gamble is a well-known household brand around the world. It produces products in many different categories including beauty care, baby care, feminine care, fabric care, home care, personal health […]

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Marketing Mix of Carrefour (4Ps of Carrefour)

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Marketing Mix of Carrefour (4Ps of Carrefour) This analysis of the marketing mix of Carrefour (4Ps of Carrefour) sheds light on how the company has developed several techniques and strategies to communicate with its target audience. Carrefour, a French company, is a leading global retailer. It has over 321,000 employees around the world (Carrefour, 2021). Product strategies of Carrefour Carrefour sells food and non-food items including mobile phones, electronics, beauty, and many more. It has many own branded products which enable it to gain higher profits. Its products and services […]

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