Marketing Mix of Volkswagen (4Ps of Volkswagen)

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Marketing Mix of Volkswagen (4Ps of Volkswagen) This is a detailed evaluation of the marketing mix of Volkswagen (4Ps of Volkswagen). Its primary aim is to examine the strengths of the auto maker’s marketing mix decisions and explore ideas to make them better in the future. Volkswagen, headquartered at Wolfsburg in Germany, is one of the largest manufacturers of vehicles in the world. Product strategies of Volkswagen Volkswagen has a wide range of vehicles including luxury cars, motorcycles, trucks, family vehicles, buses, and SUVs. It produces 12 brands i.e. Volkswagen, […]

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Marketing Mix of General Motors (GM)

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Marketing Mix of General Motors (GM) This article explores the marketing mix of General Motors (GM). It analyses the effectiveness of the 4Ps of GM in its global success. It also identifies certain limitations and challenges that need to be taken into account in the future marketing mix decisions. Product strategies of General Motors (GM) General Motors is an American multinational company with a strong global presence. It engages in the designing, manufacturing, and selling of cars, crossovers, trucks, and automobile parts. It is also involved in providing financial services. […]

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Marketing Mix of Ford Motor Company (4Ps of Ford)

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Marketing Mix of Ford Motor Company (4Ps of Ford) This is a detailed analysis of the marketing mix of Ford Motor Company (4Ps of Ford). It aims to focus on the automaker’s marketing mix decisions. The Ford Motor Company is an American multinational company and one of the oldest automakers in the world. Product strategies of Ford Motor Company Ford has a wide range of vehicles in its portfolio. All vehicles come under different categories i.e. SUV and Crossover, Hybrid & Electric, People Movers, Performance, Vans & Pickups, and Future […]

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Marketing mix of Procter & Gamble (P&G)

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Marketing mix of Procter & Gamble (P&G) This detailed article investigates a variety of issues concerning the marketing mix of Procter & Gamble (P&G). It assesses the 4Ps i.e. product, price, place, and promotion techniques and strategies adopted by P&G to meet the needs and desires of its customers profitably and effectively. Product strategies of Procter & Gamble (P&G) Procter & Gamble is a well-known household brand around the world. It produces products in many different categories including beauty care, baby care, feminine care, fabric care, home care, personal health […]

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Marketing Mix of Carrefour (4Ps of Carrefour)

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Marketing Mix of Carrefour (4Ps of Carrefour) This analysis of the marketing mix of Carrefour (4Ps of Carrefour) sheds light on how the company has developed several techniques and strategies to communicate with its target audience. Carrefour, a French company, is a leading global retailer. It has over 321,000 employees around the world (Carrefour, 2021). Product strategies of Carrefour Carrefour sells food and non-food items including mobile phones, electronics, beauty, and many more. It has many own branded products which enable it to gain higher profits. Its products and services […]

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Marketing mix of Ikea (4Ps of Ikea)

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Marketing mix of Ikea (4Ps of Ikea) This is a detailed analysis of the marketing mix of Ikea (4Ps of Ikea). Ikea was founded by Ingvar Kamprad in 1953. It has made remarkable progress over the years, and its marketing strategy played a significant role behind the success. Its digital marketing strategies have indeed drawn the attention of many customers, organisations, and academics. Product strategies of Ikea  Ikea is one of the world’s famous home furnishing retail brands. It is well known for its ready-to-assemble furniture. It targets middle income […]

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Marketing Mix of Nike (4Ps of Nike)

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Marketing Mix of Nike (4Ps of Nike) This article aims to examine the marketing mix of Nike (4Ps of Nike). Nike is an American company, headquartered in Beaverton, Oregon, the USA. It officially became Nike Inc. in 1971 though it started its journey in 1964 as ‘Blue Ribbon Sports’. Product strategies of Nike Nike is the world’s largest supplier and manufacturer of athletic shoes, apparel, and other sports equipment. Its products are organized in five categories i.e. new release, men, women, kids, sale, back to school, and collections (Nike, 2021). […]

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Marketing Mix of Adidas (4Ps of Adidas)

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Marketing Mix of Adidas (4Ps of Adidas) This is a detailed analysis of the marketing mix of Adidas (4Ps of Adidas). Adidas is one of the largest sportwear manufacturers in the world. It is a German company, headquartered at Herzogenaurach in Germany. Product strategies of Adidas  Adidas is a reputable brand in the sportswear industry. It is the second largest manufacturer of sportswear in the world. It designs and manufactures footwear, apparel, and accessories. It manufactures products for men, women, and kids. Shoes, clothing, accessories, sports, and back to school […]

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Marketing Mix of Boeing (4Ps of Boeing)

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Marketing Mix of Boeing (4Ps of Boeing) This is a thorough analysis of the marketing mix of Boeing (4Ps of Boeing). It evaluates how the company’s marketing mix techniques have been developed to target the customers and impact on their purchase decisions. Product strategies of Boeing Boeing is a world-renowned aerospace company and the biggest manufacturing exporter of the United States of America. Its products and services fall into four broad categories i.e. commercial, defense, space, and services. Its portfolio includes commercial and military aircrafts, weapons, satellites, electronic and defense […]

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Marketing Mix of Airbus (4Ps of Airbus)

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Marketing Mix of Airbus (4Ps of Airbus) This is a detailed analysis of the marketing mix of Airbus (4Ps of Airbus). It examines how the company devises its marketing mix techniques to target the customers and influence their buying decisions. Product Strategies of Airbus Airbus is an internationally recognised company in the aerospace sector. Its product portfolio includes commercial aircraft, helicopters, satellites, launch vehicles, and military transports. It also provides data services, secure communications, navigation, urban mobility, and other services for its customers around the world (Airbus, 2021). The products […]

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