5C analysis of Coca-Cola (5C’s of the Coca-Cola Company)
This is a detailed 5C analysis of Coca-Cola which evaluates how five important factors i.e. company, competitor, customer, collaborator, and climate impact on the operations and strategies of the Coca-Cola company. The Coca-Cola Company is an American multinational beverage organisation, headquartered in Atlanta, the USA.
The Coca-Cola Company
The Coca-Cola company’s journey started in 1886 with John Pemberton serving the world’s first Coca-Cola at Jacobs’ Pharmacy in Atlanta (The Coca-Cola Company, 2021). It has now over 200 brands in its portfolio. The notable brands include but not limited to Coca-Cola, Sprite, Fanta, samartwater, Minute Maid, Dasani, Honest Tea, and Schweppes.
The Coca-Cola Company’s products are available in over 200 countries and territories. In 2020, its net operating revenue was approximately 33.01 billion U.S. dollars (Conway, 2021). However, it has been criticised over several issues such as water scarcity, health effects, animal testing, and environmental damage with plastic waste. The article SWOT analysis of Coca-Cola provides more information on the company.
Collaborators of the Coca-Cola Company
The Coca-Cola company has over 225 independent bottling partners around the world. It along with its bottling partners, has created employment opportunities for over 700,000 people (The Coca-Cola Company, 2021). The bottling partners play a big role in helping the company to create a global reach with localised strategies.
Coca-Cola works closely with the local communities. A good number of farmers are also in its supply chain. However, it is worth noting that several suppliers in different countries were accused of child labour, land grabbing, other unethical business practices.
Customers of the Coca-Cola Company
1.9 billion servings of drinks are sold by the Coca-Cola company around the world each day (The Coca-Cola Company, 2021). From this figure, anyone can have a guess concerning how many customers it has. However, it should be noted that many customers, particularly in the USA are losing faith in the company as evident from different satisfaction surveys.
Competitors of the Coca-Cola Company
The Coca-Cola company faces a number of giant competitors in the global non-alcoholic beverage and bottled water industries. The most notable ones are PepsiCo, Dr. Pepper Snapple Group, Nestle, Unilever Group, Red Bull, Suntory Beverage & Food Ltd, Monster Beverage Corp, Danone, Kirin, Asahi Soft Drinks, and Otsuka Holdings. Coca-Cola-Cola is well ahead of the competitors in terms of the market share in the USA and most other countries and territories. The article Competitors of Coca-Cola (Competitor analysis) provides more information on this topic.
Climate of the Coca-Cola Company
The last topic of assessment in the 5C analysis of Coca-Cola (5C’s of the Coca-Cola Company) is the climate (also called context). No doubt that, different macro factors impact on the company both positive and negative ways. For instance, its businesses performance was poor in many countries because of the lockdowns in 2020/21. Consequently, it had to offer voluntary job cuts to thousands of workers in the USA, Canada, and Puerto Rico.
The company was fined millions of dollars in the past over several issues. On the contrary, it benefitted from political stabilities and improved economic conditions in many nations. PESTEL analysis of Coca-Cola provides more information on this topic.
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Last update: 08 July 2021
Conway, J. (2021) The Coca-Cola Company’s net operating revenues worldwide from 2007 to 2020, available at: https://www.statista.com/statistics/233371/net-operating-revenues-of-the-coca-cola-company-worldwide/ (accessed 06 June 2021)
The Coca-Cola Company (2021) Our company, available at: https://www.coca-colacompany.com/company (accessed 07 July 2021)
Author: Joe David
Joe David has years of teaching experience both in the UK and abroad. He writes regularly online on a variety of topics. He has a keen interest in business, hospitality, and tourism management. He holds a Postgraduate Diploma in Management Studies and a Post Graduate Diploma in Marketing Management.